Ratio

Ratio started life in 2013, with a small team of developers and creatives building price comparison software for personal finance websites. A year later, we saw an opportunity to go one step further and launched our own price comparison site, Choose Wisely. Choose Wisely uses Ratio's own comparison software to help ‘non-standard consumers’ and provides access to vital credit and banking products. What is a ‘non-standard consumer’ you ask? That would be the c.10 million adults who typically find it more difficult to access basic banking facilities, monthly paid household utility accounts or credit at low rates from mainstream providers.

We’ve also created some artificial intelligence tools for ecommerce websites called Remora, and run a gentlemen’s underwear subscription service called Briefd.