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Rakuten Advertising is the leading global provider for marketing and advertising services and technology. Rakuten Advertising brings together unique media inventory, a global affiliate network, advanced machine learning, and rich consumer insights.
We are amidst a technological, economic and cultural revolution. The accelerated pace of innovation – combined with shifts in consumer behavior – have completely transformed the marketing industry, making the role of the marketer more complex than it has ever been. Today, marketers have to be artists, data scientists, technologists and even fortune tellers.
Rakuten Marketing empowers marketers with integrated marketing solutions that enable them to achieve the full potential of digital marketing.
We are amidst a technological, economic and cultural revolution. The accelerated pace of innovation – combined with shifts in consumer behavior – have completely transformed the marketing industry, making the role of the marketer more complex than it has ever been. Today, marketers have to be artists, data scientists, technologists and even fortune tellers.
Rakuten Marketing empowers marketers with integrated marketing solutions that enable them to achieve the full potential of digital marketing.
Overview
Location
United States, California, San Mateo
Employees
501-1000
Phone
+1 646-943-8200
Founded date
1996
Mentions in press and media 19
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Mar 10, 2026 | Affiliate Marketing Technology: Platform Evolution, Attribution and Performance Tracking | Share Share Share Share Email A specialty outdoor gear brand with $12 million in annual revenue and a lean marketing team of four people discovers that 43 percent of its online sales originate from a network of hiking bloggers, YouTube gear... |
| Mar 9, 2026 | Affiliate Marketing Technology: Platforms, Tracking and the Performance Marketing Revolution | Share Share Share Share Email Affiliate marketing has grown from a simple commission-sharing arrangement into a sophisticated performance marketing discipline supported by advanced tracking technology, attribution platforms and publisher ma... |
| Oct 30, 2025 | addShoppers Appoints Former Rakuten Advertising CRO Jeff Wender to Accelerate Global Growth and Market Leadership | addShoppers announces the appointment of Jeff Wender, former CRO of Rakuten Advertising, as its new Chief Revenue Officer. Wender will lead global revenue strategy, uniting sales, marketing, partnerships, and customer success to drive growt... |
| Mar 27, 2025 | Brunner Acquires Rakuten Advertising’s Performance Solutions Business | Brunner, a leading independent, integrated marketing agency, announced today its acquisition of Rakuten Advertising’s Performance Solutions group, which includes its paid search and programmatic planning and buying teams. This strategic mov... |
| Oct 30, 2024 | Wildfire Systems Ignites Growth with $16 Million Series B Funding | In the fast-paced world of financial technology, Wildfire Systems has just struck a match. The San Diego-based company has secured $16 million in Series B funding, a significant boost that brings its total funding to $36 million. This round... |
| Oct 29, 2024 | Wildfire Systems: $16 Million (Series B) Closed To Drive Demand For White Label Loyalty Platform | Wildfire Systems—a financial technology platform that powers loyalty and reward programs, shopping companions, and content monetization—announced that it has secured $16 million in Series B funding. The round was co-led by Intuit Ventures a... |
| Oct 15, 2024 | Что такое Affiliate Marketing — Партнерский маркетинг | Введение Affiliate marketing или партнерский маркетинг — это популярная модель интернет-маркетинга, которая позволяет компаниям продвигать свои товары и услуги через партнеров, выплачивая вознаграждение за привлеченных клиентов или выполнен... |
| Sep 12, 2024 | Rakuten Advertising Expands AI-Powered Partnership Discovery to APAC Market with New Brand Search Functionality | NEW YORK, Sept. 12, 2024 /PRNewswire/ -- Rakuten Advertising, the leading global affiliate marketing network, announced the launch of its AI-driven Partnership Discovery solution for advertisers in the Asia-Pacific (APAC) market. This innov... |
| May 6, 2024 | Dia das Mães: uma data lucrativa para o varejo e um campo fértil para cibercrimes | * Por Thiago Bertacchi O Dia das Mães é uma das datas mais importantes para o varejo brasileiro, movimentando milhões em vendas todos os anos. De acordo com um estudo da Rakuten Advertising, em 2023 o Dia das Mães teve um aumento do ticket ... |
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FAQ about Rakuten Advertising
When was Rakuten Advertising founded?
Rakuten Advertising was founded in 1996.
What has the press written about Rakuten Advertising?
Parsers VC has collected 19 articles mentioning Rakuten Advertising, among them “Affiliate Marketing Technology: Platform Evolution, Attribution and Performance Tracking” (Mar 10, 2026) and “Affiliate Marketing Technology: Platforms, Tracking and the Performance Marketing Revolution” (Mar 9, 2026).
Is Rakuten Advertising still active?
Yes, Rakuten Advertising is active; its latest activity on Parsers VC dates from Jul 31, 2026.