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Pursway
http://www.pursway.com/Last activity: 12.08.2014
Probably Closed - Reference to Mediabrands
What do we do?
Most consumer behavior is influenced by the opinions of people we know and trust – family, friends, and colleagues. While marketers have known this for quite a while, they are challenged to act on it.
Pursway empowers consumer-facing organizations to scale their target audience by identifying like minded individuals with a strong social affinity to their brand. Using our solutions, leading global organizations in telecommunications, retail, and financial services extend their marketing reach to the friends of their audiences through the Pursway audience extension platform.
How do we do it?
Pursway has developed a proprietary database that maps relationships between more than 150 million North American consumers. Leveraging machine learning, anti-terrorism techniques, Pursway is able to analyze billions of pieces of data from thousands of open data sources and connect the dots. The technology platform accurately determines who is a real-life friend of whom while matching entities to create a human network in which real-life connections are identified.
What’s unique about us?
We have sufficient transactional evidence that friends really do buy what their friends buy. Since we have the unique ability to identify the best friends of your target audience, we can extend your marketing reach to target the best friends of your best audiences.
Our audience scoring capabilities include the ability to target both high propensity buyers and the most influential customers in your base, both of which are proven techniques used by sophisticated direct marketers.
Why are we doing it?
We believe that targeting the friends of your best audiences is a smarter way to extend your marketing reach and better reflects real life social buying behavior. It has proven to be a more reliable way to get results than targeting via social media.
Most consumer behavior is influenced by the opinions of people we know and trust – family, friends, and colleagues. While marketers have known this for quite a while, they are challenged to act on it.
Pursway empowers consumer-facing organizations to scale their target audience by identifying like minded individuals with a strong social affinity to their brand. Using our solutions, leading global organizations in telecommunications, retail, and financial services extend their marketing reach to the friends of their audiences through the Pursway audience extension platform.
How do we do it?
Pursway has developed a proprietary database that maps relationships between more than 150 million North American consumers. Leveraging machine learning, anti-terrorism techniques, Pursway is able to analyze billions of pieces of data from thousands of open data sources and connect the dots. The technology platform accurately determines who is a real-life friend of whom while matching entities to create a human network in which real-life connections are identified.
What’s unique about us?
We have sufficient transactional evidence that friends really do buy what their friends buy. Since we have the unique ability to identify the best friends of your target audience, we can extend your marketing reach to target the best friends of your best audiences.
Our audience scoring capabilities include the ability to target both high propensity buyers and the most influential customers in your base, both of which are proven techniques used by sophisticated direct marketers.
Why are we doing it?
We believe that targeting the friends of your best audiences is a smarter way to extend your marketing reach and better reflects real life social buying behavior. It has proven to be a more reliable way to get results than targeting via social media.
Overview
Location
Israel, Tel Aviv District, Herzliya
Employees
11-50
Total raised
$13.2M
Founded date
2005
Investors 1
| Date | Name | Website |
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Funding Rounds 2
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Feb 8, 2010 | Series A round | $6M |
Mentions in press and media 16
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Aug 12, 2014 | With software from Israeli intelligence, Pursway sends your real world friends' names to marketers | Have friends in the real world? Pursway probably knows who they are. The Waltham, Massachusetts- and Israel-based company is releasing its Pursway Connect service today. In short: The service finds your friends and sends their names and add... |
| Jan 30, 2014 | Making sales go viral: How Sony married big data with old-school marketing to drive 300% more business | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Selling laptops is a tough business these days. N... |
| Jan 30, 2014 | Making sales go viral: How Sony married big data with old-school marketing to drive 300% more business | Selling laptops is a tough business these days. Not only has the PC industry been slumping, with a record seven quarters of consecutive decreases in sales, only one vendor has actually been growing — and not it’s not Apple. But in a recent ... |
| Oct 3, 2013 | Pursway Raises $7.2M Series B to Ramp Up Marketing Efforts & Expand Customer Base | Waltham, Mass.-based Pursway, the Israeli big data marketing analytics company, announced Thursday morning that it closed a $7.2 million Series B round of funding from existing investors Battery Ventures and Globespan Capital Partners. The ... |
| Oct 3, 2013 | Pursway Closes $7.2M Funding | Pursway, a Waltham, Mass. and Herzliya, Israel-based provider of a big data marketing analytics platform, closed a $7.2m funding. Backers included existing investors Battery Ventures and Globespan Capital Partners. The company intends to us... |
| Oct 3, 2013 | Pursway Closes $7.2M in Funding | WALTHAM, MA, Innovator in big data marketing analytics, today announced it has closed a $7.2 million round of funding from existing investors, Battery Ventures and Globespan Capital Partners. >> Click here for more funding data on ... |
| Oct 3, 2013 | Pursway Raises $7.2M To Help Marketers Find Social Influencers | Influencer marketing company Pursway is announcing that it has raised $7.2 million in Series B funding. Pursway says that it takes a unique approach to helping businesses reach the people most likely to drive sales — an approach it describe... |
| Oct 3, 2013 | Boston Roundup: Pursway, Logentries, Paydiant, Healthrageous | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Updated 4 pm Some fundraising, customer announcement, and shutdown news from Boston-area startups in several different sectors: —Pursway, a marketing software company, has rai... |
| Mar 11, 2010 | Battery Ventures raises $750 million | The multi-stage venture firm is looking to pump cash into tech companies at any stage. Waltham-based Battery Ventures has finalized $750 million in commitments for its ninth venture fund. The firm casts a wide net for deals—it’s stage-agnos... |
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FAQ about Pursway
When was Pursway founded?
Pursway was founded in 2005.
How much funding has Pursway raised?
Pursway has raised $13.2M in total across 2 funding rounds.
What funding rounds has Pursway raised?
Parsers VC lists 2 funding rounds of Pursway, among them a Series A round of $6M on Feb 8, 2010.
What has the press written about Pursway?
Parsers VC has collected 16 articles mentioning Pursway, among them “With software from Israeli intelligence, Pursway sends your real world friends' names to marketers” (Aug 12, 2014) and “Making sales go viral: How Sony married big data with old-school marketing to drive 300% more business” (Jan 30, 2014).
Is Pursway still active?
Pursway is probably closed: its latest activity on Parsers VC dates from Aug 12, 2014.