Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Blip, Conta Azul, Daki, Nuvemshop, Linx and other clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions.
Location: Brazil, São Paulo
Employees: 1-10
Total raised: $1.2M
Founded date: 2021
Investors 1
| Date | Name | Website |
| - | Astella | astella.co... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 25.09.2023 | Pre-Seed | $1.2M | - |
Mentions in press and media 1
| Date | Title | Description |
| - | Purple Metrics capta US$ 1,2 milhão em rodada pré-seed liderada pela Astella | A Purple Metrics, startup de mensuração recorrente de branding, finalizou uma rodada pré-seed liderada pela Astella e seguida pelos fundos 040 Ventures e Raio Capital. A captação, no valor de US$ 1,2 milhão, vai privilegiar o desenvolviment... |