| Date | Title | Description |
| 01.03.2025 | The 2025 Comms Report: Navigating the New Landscape of PR and Communications | In the fast-paced world of public relations, change is the only constant. The 2025 Comms Report, released by Cision and PRWeek, paints a vivid picture of this evolving landscape. It reveals how artificial intelligence (AI) is not just a too... |
| 26.02.2025 | Cision and PRWeek Unveil 2025 Comms Report | Cision, a global leader in media intelligence and communications solutions, in partnership with PRWeek, announced the release of the 2025 Comms Report, offering an in-depth analysis of the evolving PR and corporate communications landscape.... |
| 25.02.2025 | Cision and PRWeek Unveil 2025 Comms Report: AI Adoption Accelerates as Communications Leaders Gain Greater Influence in the C-Suite | The eighth annual report highlights key industry shifts, including AI-powered strategies, the emergence of employee influencers, and increasing expectations on comms teams
CHICAGO, Feb. 25, 2025 /PRNewswire/ -- Cision, a global leader in me... |
| 15.01.2025 | Anti-PR: Unleashing the Investor Magnet That Transforms PR into a VC Asset | JOTO PRS 12
Corporate communication is undergoing a significant transformation as businesses seek innovative ways to stand out and secure investor interest. JOTO PR Disruptors™ pioneers Anti-PR, a forward-thinking approach that replaces out... |
| 30.10.2024 | What Does It Mean to Be a Successful CEO Today? Here's 5 Traits To Look Out For A successful CEO builds trust, fosters a growth mindset, and leads with a strategic vision to drive sustainable growth. | Have you ever wondered what it takes to be a successful CEO in today's fast-paced business landscape? The role is evolving, with average tenure dropping to less than 24 months in Q1 2024. In recent years, there has been a growing conversati... |
| 16.10.2024 | Future Food Quick Bites: Cultivated Chicken Tasting, Oat Milk Liqueur & Alt-Protein Awards | 6 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Vital Meat’s cultivated chicken tasting in Singapore, Oatly’s... |
| 29.07.2024 | Collaborating with Asia’s No. 1 comprehensive PR company to further improve brand value | - |
| 29.07.2024 | Collaborating with Asia’s No. 1 comprehensive PR company to further improve brand value | Collaborating with Asia’s No. 1 comprehensive PR company to further improve brand value
*ACROVE Co., Ltd.*
Press release: July 29, 2024
**
Collaborating with Asia’s No. 1 comprehensive PR company to further improve brand value
*One-stop sol... |
| 26.07.2024 | The Rise of AI and Strategic Partnerships: A New Era for Business Innovation**
** | ** In the fast-paced world of technology, the synergy between artificial intelligence (AI) and strategic partnerships is reshaping industries. Companies are not just adopting AI; they are integrating it into their core operations, enhancing... |
| 23.07.2024 | AI Revolution in PR: Human Driven AI and Mission + Cause Unite to Supercharge Agency Success | Partnership provides agencies looking to leverage generative AI with training, tech and talent support
ATLANTA, July 23, 2024 /PRNewswire-PRWeb/ -- Human Driven AI and Mission + Cause today announced a strategic partnership to help marketin... |
| 24.05.2024 | Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice | To a startup founder working with a PR agency for the first time, the immediate impacts of a resonant campaign or an extended engagement might not seem clear. This seems especially true when notable influencers and entrepreneurs such as Bal... |
| 16.05.2024 | LLYC to Acquire Dattis to Strengthen Leadership Position in Colombia and Latin America | BOGOTÁ, Colombia, May 16, 2024 /PRNewswire/ -- LLYC (BME: LLYC) a global Corporate Affairs and Marketing firm, announced an agreement to acquire Dattis Comunicaciones, a leading Colombian company in communication services, to become the top... |
| 03.04.2024 | Пять результативных коммуникационных кампаний с применением ИИ: кейсы международных брендов | Содержание:
Прямой эфир с виртуальным инфлюенсером и настоящими людьми
Как ИИ помогал выбирать обед в приложении для доставки
Как нейросеть визуализировала цвет года — интерактивная инсталляция Pantone
Путешествие в реальность — имиджевый р... |
| 19.03.2024 | Observer ranks Ruder Finn Second on Top 25 Power List 2024 | Ruder Finn, one of the world’s largest independent global communications and creative agencies, announced the agency ranked #2 on Observer’s annual PR Power List. The list recognizes the top 25 most effective, successful, and culturally rel... |
| 12.03.2024 | Notified enhances PR Platform; builds on momentum with industry awards | Notified, a globally trusted technology partner for public relations, investor relations, and marketing professionals, today announced recent enhancements to its PR Platform, equipping PR practitioners with the cutting-edge tools and data i... |
| 29.01.2024 | Super Bowl LVIII: Silk Taps Avenger Jeremy Renner for New Plant-Based Milk Commercial | 4 Mins Read Plant-based milk brand Silk will air its first Super Bowl commercial at this year’s championship game next month, featuring MCU star Jeremy Renner on his return from a freak accident last year. But will it work?
Silk had made it... |
| 08.01.2024 | EIN Presswire Wraps a Successful 2023 and Looks Ahead to 2024 | Company reports 50% year-over-year sales growth, projects 40% increase this year
We feel we have a symbiotic relationship with our clients. When you grow by sharing your news using our press release distribution service, we grow.”
— David R... |
| 26.07.2023 | 15 top boutique PR firms helping brands and execs get on late-night talk shows and make front-page news | Ogaki Digital This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Firms with 25 or fewer workers and annual revenue below $10 million form the PR industry's backbone.
For clients, boutiques c... |
| 15.06.2023 | Amidst an energy crisis, energy companies can't risk a cyberattack further damaging their reputations | It’s no secret that rapidly rising prices, spurred by Russia’s war in Ukraine, have inflicted damage on the reputations of energy companies. While the companies themselves may not have caused those rising prices, it’s their logos that consu... |
| 09.06.2023 | How Brands Are Leveraging Digital Characters To Drive Conversions | Dmytro Kornilov, CEO of FFFACE.ME shares his insights on developing practical and measurable projects in the metaverse for brands. |
| 06.06.2023 | What ChatGPT Can and Can’t Do for Intelligence | In November 2022, ChatGPT emerged as a front-runner among artificial intelligence (AI) large language models (LLMs), capturing the attention of the CIA and other U.S. defense agencies. General artificial intelligence—AI with flexible reason... |
| 01.05.2023 | 22 top PR pros helping influencers find new audiences and promote their businesses | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
For the fourth year, Insider is recognizing the top PR reps for influencers and content creators.
These publicists help bridge the gap betw... |
| 01.05.2023 | A mysterious website exposed Oatly conspiracies and scandals. It turns out, the company was behind it. | Oatly's latest marketing stunt is a website called "F*ck Oatly" that dishes on the plant-based milk brand's missteps. Hollis Johnson/INSIDER
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Plant-based milk brand Oatly created "F*ck Oatly," a website outlini... |
| 25.04.2023 | Navigating crisis communications in the wake of the SVB crash: A guide for African tech startups
TechCabal’s 2021 Year-End report
Success! | PR for African Startups is a monthly column contributed to TechCabal by Claudine Moore, an award-winning global PR leader specialising in Africa-focused PR and communications across multiple sectors, including tech. She is the managing part... |
| 29.03.2023 | BlackRock communications leaders exit as Larry Fink's messaging falls under a microscope | "For the first time in my professional career, attacks are now personal," BlackRock CEO Larry Fink said in an interview in January. Erik McGregor/LightRocket via Getty Images This story is available exclusively to Insider subscrib... |
| 18.03.2023 | The tech boss at a global PR firm says using AI tools like ChatGPT can inspire creativity and transform businesses — if you do it right | Kevin Dulaney leads tech innovation at Hotwire Global, a marketing and communications consultancy.
Dulaney told Insider that tech-focused strategies and AI tools can help other companies improve.
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Kevin Dulaney has a tall order... |
| 17.03.2023 | The tech boss at a global PR firm says using AI tools like ChatGPT can inspire creativity and transform businesses — if you do it right | According to Kevin Dulaney, the executive VP of technology and innovation at Hotwire Global, it takes inspiration, visualization, and ethics to successfully utilize tech at a company. Hotwire Global
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| 03.03.2023 | 17 women founders innovating in the creator economy, with startups from Tezza to Fanhouse | From left to right: Christen Nino De Guzman, Sima Gandhi, Sherry Wong, and Tiffany Kelly. Christen Nino De Guzman/Clara for Creators, Sima Gandhi/Creative Juice, Sherry Wong/Sherry Wong, Tiffany Kelly/Curastory, Tyler Le/Insider This story ... |
| 02.03.2023 | Creative Juice Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2023 | Creative Juice Logo - getjuice.com
SAN FRANCISCO (PRWEB) March 02, 2023
This year’s list highlights the businesses at the forefront of their respective industries, paving the way for the innovations of tomorrow. These companies are setting ... |
| 21.02.2023 | Island Time is Proud to be the First Hilton Head Company to Join the Working with Cancer Initiative | HILTON HEAD ISLAND, S.C. (PRWEB) February 21, 2023
Local vacation rental company, Island Time, recently signed the Working with Cancer pledge. The pledge states:
We the leaders from companies, healthcare providers, and nonprofits across the... |
| 30.01.2023 | Digital health news, funding round up in the prior week; January 30, 2023 | Paradigm launched with $203 million; ReviveHealth bought SwiftMD; Dollar General and DocGo partnered
Top Health News
Axxess, a home healthcare technology company, and healthcare information firm Dynamic Health IT partnered to help providers... |
| 26.12.2022 | Meet the 10 most important execs who left Shopify in 2022 — and the 4 who joined | 2022 brought a lot of big changes to Shopify's leadership team. Shopify This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Shopify lost a number of key executives in 2022.
But it also brough... |
| 01.12.2022 | The Battle of Brand vs. Product
TechCabal’s 2021 Year-End report
Success! | This article was contributed to TechCabal by Claudine Moore, Managing Director, Allison + Partners.
Founder and former CEO, C. Moore Media, International Public Relations.
One of the many things the pandemic has taught us is that tech is th... |
| 11.11.2022 | The ridiculous but important Twitter check mark fiasco, explained | It didn’t take long for Elon Musk to weaponize his shiny new $44 billion toy. He’s made a few changes and promised many more, but for now, the most controversial Twitter update is what he’s done to verification. In an effort to make Twitter... |
| 29.09.2022 | PR Basics: Why Media Relations Matter | This article was contributed to TechCabal by Claudine Moore. Moore is the managing director, Allison + Partners, and founder/former CEO, C. Moore Media, International Public Relations.
Last week we began the 2022 edition of The Future is Fe... |
| 16.09.2022 | PR for African Startups: Leaders’ Reputation | This article was contributed to TechCabal by Claudine Moore, Managing Director, Africa Allison + Partners (formerly CEO/Founder C.Moore Media, International PR)
I have to begin the second article of this new column with a MASSIVE thank you ... |
| 14.09.2022 | Larry Fink's crypto crew: 10 leaders shaping BlackRock's new digital assets strategy | "The crypto asset market has witnessed a steep downturn in valuations over recent months, but we are still seeing more interest from institutional clients," BlackRock CEO Larry Fink told analysts in July. Ludovic Marin/AFP via Get... |
| 16.08.2022 | Man fired by ‘crying CEO’ inundated with job offers: ‘Every nasty comment worth it’ | One of the employees fired by the “crying CEO” whose tearful selfie went viral on LinkedIn has been deluged with job offers — prompting his former boss to say that all of the abuse and ridicule he got online was worth it.
Braden Wallake, th... |
| 12.08.2022 | ‘Crying CEO’ doubles down on LinkedIn post, says it caused ‘a lot of good’ | More On: linkedin
Boss babies: LinkedIn users mock ‘crying selfie’ CEO who fired workers Online marketing CEO posts crying selfie announcing layoffs — and gets roasted ‘This isn’t Tinder!’ Women on LinkedIn fed up with being hit on by men W... |
| 20.07.2022 | Is ESG really making a difference? Why everyone in your organisation needs to be on the same page | Source: Unsplash/Christina@wocintechchat.
ESG reporting has become an established cornerstone of corporate issue communication. But is it achieving its purpose and does it risk going the same way as previous sustainability initiatives?
A re... |
| 24.06.2022 | Attrace Works to Fix Toxic Influencer Marketing in Crypto | David Thompson, Tech Times 24 June 2022, 04:06 pm
(Photo : Diggity Marketing on Unsplash)
Web3 is about to transform the Internet on all levels, including marketing. The problem is that marketing doesn't seem to keep pace with the overall p... |
| 18.04.2022 | Why Communications Should Be Part Of ESG Strategy Planning | Lis Anderson is founder and director at PR consultancy AMBITIOUS and an agency MD with over 20 years in the communications industry. |
| 11.02.2022 | Preventing overdose deaths starts with reducing demand for drugs in the U.S. | Americans’ use of illicit drugs is fueling twin public health crises on both sides of the border between the U.S. and Mexico.
In the U.S., more than 100,000 people died from drug overdoses in the last 12 months, a 30% increase from the year... |
| 27.01.2022 | Online Reputation Repair: Everything You Need to Know | A brand's online reputation means everything. It can help you charge a premium, differentiate from the competition, attract talent and win customers over during the purchase decision-making process. Considering the stakes, it's therefore su... |
| 20.01.2022 | Quotient Technology : Gen Z Pushes Brands to Rethink Super Bowl Strategies | Gen Z Pushes Brands to RethinkSuper Bowl Strategies
With the NFL playoffs in full swing, so begins the annual blitz to America's premier sporting and culturalevent. The Super Bowl isn't just a game for the gridiron faithful; it's a spectacl... |
| 22.12.2021 | Small influencers poised to win more brand followers in 2022 | The trend: In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consume... |
| 16.12.2021 | The PR agency Vested just bought a digital marketing shop to meet surging demand from private equity firms, hedge funds, and cryptocurrency companies | Binna Kim, president and cofounder, Vested Vested This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Vested has acquired digital marketing firm Red Lab Technologies.
The PR firm i... |
| 08.12.2021 | Meltwater B : How To Measure & Analyse Media Coverage | Computer programming pioneer Grace Hopper once said:
"One accurate measurement is worth a thousand expert opinions".
Who wouldn't want a thousand expert opinions? With so much energy going into the smooth running of your daily ope... |
| 02.11.2021 | Ogilvy Health’s Kim Johnson Named One of PR Week’s Top 30 Health Influencers | NEW YORK, Nov. 02, 2021 (GLOBE NEWSWIRE) -- Ogilvy Health announced the agency’s Global Chief Executive Officer, Kim Johnson, has been named by the prestigious industry trade, PR Week, as one of the year's top health influencers. PR Week an... |
| 21.10.2021 | VideoAmp Grabs $275 Million as It Aims for Nielsen's Crown | VideoAmp revealed Thursday that it raised $275 million as it takes on Nielsen's media-measurement empire. The funding round led by Spruce House values the Los Angeles-based firm at $1.4 billion.
Like Nielsen, VideoAmp collects data on who's... |
| 19.10.2021 | HubSpot : The 22 Best Conference Website Designs You'll Want to Copy | A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance.
Since 2020, the majority of events have been hosted virtually - and this trend will likely con... |
| 30.09.2021 | Advertising Spending Roars Back After Pandemic Pause | London Piccadilly during night eveninggetty |
| 04.08.2021 | Streaming space tourism is the new reality TV | When SpaceX launches its first all-civilian crew into space later this fall and takes a multi-day trip circling the Earth, humanity can follow along online thanks to an exclusive documentary deal Netflix sealed with Elon Musk’s private spac... |
| 01.07.2021 | Companies elevated racial equity pushes after last year’s protests. Here’s how a Philly DEI expert says they can do more | A year after social protests following George Floyd’s murder by police, corporate interest has surged in racial bias trainings. Companies like Apple have devoted $100 million to addressing systemic barriers to equity and equality, and made ... |
| 03.06.2021 | Boxing legend Floyd Mayweather Jr. on the 3 key ingredients you need to be great in your career and life | Floyd Mayweather Jr. Jesse Domanski
Floyd Mayweather Jr. is one of the greatest boxers ever and the highest-paid athlete of the decade.
At a recent press conference for his fight with Logan Paul, he shared what it takes to be great.
He said... |
| 25.05.2021 | Get More From Influencer Campaigns: The Secret For Extending ROI | Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. |
| 21.05.2021 | How Brands Can Take A Stand Without Getting Clobbered: A PR Guide | Dorothy Crenshaw is CEO and founder of Crenshaw Communications, a top New York PR agency specializing in high-growth technology brands. |
| 12.05.2021 | This blueprint shows how to run a successful PR campaign for your business — plus 3 examples of why it works | The Dove Real Beauty campaign almost doubled annual sales for the brand within a decade. Unilever
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PR campaigns with relatability, impact, and the ability to solve a problem are the most successful.
Focus your campaign more on bra... |
| 05.05.2021 | Secrets Behind the Most Successful PR Campaigns | May 5, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What story angle would position... |
| 03.05.2021 | Watch for CTV and social platforms at this week’s NewFronts | The IAB NewFronts kick off today—the digital counterpart to the TV upfronts, where streaming companies, publishers, social media companies, and more will pitch advertisers on their digital video offerings for the year. There are two big ad ... |
| 01.05.2021 | Elon Musk's pointed jabs at journalists: From shutting down Tesla's media relations offices to accusing reporters of being 'holier than thou' | Tesla CEO Elon Musk has had a lengthy battle with the news media.
In 2020, he shut down Tesla's PR department, and chose to use his Twitter to communicate instead.
Musk has complained about recent and past coverage of Tesla crashes.
Adverti... |
| 21.04.2021 | Amazon leans into AR shopping with new hair salon | Amazon announced yesterday that it’s opening a hair salon in London—but it’s not exactly looking to get into the styling business. Instead, Amazon described the venture as a way to “showcase new products and technology.” The salon will use ... |
| 20.04.2021 | O’Dwyer’s Ranks ARPR as the Largest Technology PR Agency in the Southeast for the Third Consecutive Year | ARPR attributes the growth and momentum during and post-COVID-19 to its team’s unprecedented commitment to client service through ARPR’s Panorama Approach,
ATLANTA (PRWEB) April 20, 2021
ARPR, an award-winning tech PR agency at the epicente... |
| 25.02.2021 | Stripe Hires Former Google Comms VP Peter Barron | DUBLIN, IRELAND - NOVEMBER 5: In this handout image provided by Sportsfile, Taking part in The ... [+] Guardian Sessions: Who Decides the Right to be Forgotten is Peter Barron, Google, on the library stage. Day 2 of the 2014 Web Summit in t... |
| 20.02.2021 | New Changes To The Title And Direction Of The Chief Marketing Officer Role | Abstract science,global network connectiongetty |
| 12.02.2021 | Agencies are trying to capitalize on the online gaming boom | Other marketing companies are testing the gaming waters, too. A company called Bloxbiz is launching in the coming months as a Roblox-focused ad agency. Bloxbiz will start out by placing billboards or posters within Roblox games, with plans ... |
| 12.02.2021 | Agencies are trying to capitalize on the online gaming boom | Agencies are popping up with promises to shepherd brands into the gaming ecosystem.
Driven by the forthcoming direct listing of Roblox, plus the juggernaut success of Animal Crossing and Fortnite, marketing services are setting their sights... |
| 03.02.2021 | In The Backdrop Of A Global Pandemic, How Are Brands Activating Around Super Bowl LV? | President, MWWPR. Passionate about boosting brand voices globally for over two decades. |
| 13.01.2021 | Capital One Financial : Recognized Among PRWeek's “Best Places to Work” 2020 | At Capital One, we always strive to put our associates first, and we're thrilled to be named in PRWeek's 'Best Places to Work' in the 'In House' category.
Traditionally, the PRWeek survey focused on categories such as internal development, ... |
| 08.12.2020 | Behind Her Empire Podcast: Caulipower Founder And CEO on a Purpose-Driven Job | On this episode of the Behind Her Empire podcast, hear from Gail Becker, founder and CEO of Caulipower, a company that makes frozen pizza crusts, chicken tenders, tortillas and other offerings with a base of cauliflower. Caulipower products... |
| 02.12.2020 | A Value-Based Brand: Build It And They Will Come | As CMO, Liana helps to set Skillshare’s long-term strategy and oversees brand, acquisition, communications, partnerships and sales. |
| 17.11.2020 | 6 ways to rebuild trust with frustrated stakeholders | Image: iStock/Andrii Yalanskyi Must-read CXO coverage
Power BI vs. Tableau
ATS: The best applicant tracking systems
Apple, Microsoft top list of most ethical tech companies
How to hire an IoT Architect (TechRepublic Premium)
Distrust can ha... |
| 04.09.2020 | The Next Installment of Burger Wars: JBS Brand Planterra Foods Weighs In… | Following on from the recent controversy that took place last week when Lightlife openly attacked the plant-based giants Beyond Meat and Impossible Foods; Planterra Foods, owned by world’s largest meat producer JBS, has now also sent its ow... |
| 28.08.2020 | Election Mania Is Coming — Get Your Company Ready With These Tips | Founder and President of Red Fan Communications, a communications agency for dynamic B2B tech and consumer brands. |
| 19.08.2020 | Виртуальные инфлюенсеры, вдохновляющие кампании и KPI в инфлюенсер-маркетинге | И еще немного о борьбе с инфлюенсерами.
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Виртуальные инфлюенсеры
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| 14.08.2020 | Антикризисные коммуникации: как действовать, если компания оказалась «под микроскопом» | Правильная реакция на вызовы спасает репутацию компании, а иногда — и сам бизнес.
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Как отмечает специалист по антикризисным коммуникациям из Университета Иллинойса Тимоти Кумбс, распознат... |
| 06.07.2020 | Время TikTok, уроки использования исследований и кобрендинг в luxury-индустрии | И еще немного о том, как бренды могут получить доступ к аудитории благодаря киберспорту.
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| 03.07.2020 | Радикально новый мир контента, лучшие кампании июня и влияние COVID-19 на продажи и маркетинг | И еще немного о маркетинге во время кризиса.
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Радикально новый мир контент-маркетинга
Во время пандемии сфера... |
| 23.06.2020 | Методы продвижения digital-маркетинга, PR во время кризиса и работа PR-агентств после снятия ограничений | И еще немного о маркетинге в индустрии туризма.
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Эффективные методы продвижения digital-маркетинга
За по... |
| 08.06.2020 | PR-тренды 2020 года, коммуникации после COVID и потребление онлайн медиа в Азиатско-Тихоокеанском регионе | И еще немного о том, как изменился инфлюенсер-маркетинг.
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PR-тренды 2020 года
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| 07.06.2020 | In Rough Waters, Make Sure Your Clients Experience Smooth Sailing | Navigating uncharted territory is tough for any business. It could be brought on by unexpected revenue decline, the resignation of a top team member, a natural disaster, a pandemic, or myriad other setbacks. While each of these scenarios af... |
| 27.05.2020 | How marketing has transformed in the wake of COVID-19 | One thing is clear, consumer behaviour has changed due to coronavirus, and it would be a mistake to think this is limited to this period of time.
Consumers are now spending more time online than ever before, online shopping and home deliver... |
| 20.05.2020 | Citizen App's New Contact Tracing Feature Raises Privacy Red Flags | Citizen, the mobile application that alerts more than two million users to crime and disaster around them, has launched a contact tracing functionality, called SafeTrace, in the fight against the coronavirus. Now it’s just a matter of the N... |
| 07.05.2020 | Судьба глянцевых изданий, Digital и традиционный маркетинг и Gen Z | И еще немного о развитии веб-сайта и настроениях потребителей в условиях пандемии.
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| 29.04.2020 | Преображение бренда, основные правила маркетинга и инвестиции в PR во время кризиса | И еще немного об виртуальных инфлюенсерах.
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13 способов преобразить свой бренд, не меняя ничего
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| 08.04.2020 | Глобальная перезагрузка коммуникаций, PR-правила и инфлюенсер-маркетинг | И еще немного о важности SEO во время кризиса.
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COVID-19 – глобальная перезагрузка коммуникаций?
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| 07.04.2020 | Winning hearts and minds | Winning hearts and minds
07-04-2020
Sarah Reakes, KISS Managing Director, recently wrote about how communication has changed in light of the current situation, and it was interesting to read how much consumers are going to be judging brands... |
| 30.03.2020 | Рост бренда благодаря PR и маркетинговые компании во время пандемии и новые тенденции 2020 года | И еще немного о потере рабочих мест в PR и планировании кампаний маркетологами.
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Коммуникационные тренды: взгляд из-за рубежа, 30.03.2020
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8 маркетинговых тенденций, которы... |
| 17.03.2020 | Проксимити-маркетинг, жалобы журналистов и опасность Интернет-рекламы | И еще немного о метриках тщеславия и оптимизации PR-кампании.
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Коммуникационные тренды: взгляд из-за рубежа, 17.03.2020
Дайджест подготовлен iMARS Communications.
Как проксимити-маркетинг может спасти торговлю... |
| 05.02.2020 | Социальные сети в 2020 году, инфлюенсеры и доходы рекламных гигантов | И еще немного об искусственном интеллекте в PR.
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Коммуникационные тренды: взгляд из-за рубежа, 05.01.2020
Дайджест подготовлен iMARS Communications.
Социальные сети в 2020 году
Как и где мы общаемся с лю... |
| 29.01.2020 | Radio chaos: San Diego stations hit by wave of firings and potential job cuts | Job security has never been a staple of the radio business.
But even by the precarious standards of the industry, the San Diego dial has gone through a stunning shakeup in the past week. Some of the top voices on the local airwaves have los... |
| 24.01.2020 | Where Does Social Media Think it’s Going Now? | You know things are bad when the comedians have it in for you. In November, Sacha Baron Cohen went viral. The comedian has pulled some pretty good pranks in the past, but this video didn’t show him fooling a politician as a rapper or playin... |
| 19.12.2019 | Эволюция PR в Азии, обслуживание клиентов в 2020 году и голосовой поиск | И еще немного о фейковых постах в Instagram и Facebook и вдохновении.
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Коммуникационные тренды: взгляд из-за рубежа, 19.12.2019
Дайджест подготовлен iMARS Communications.
Эволюция PR в Азии в последнее десятил... |
| 18.12.2019 | Туристический маркетинг, технологии и привлечение молодежи с помощью TikTok | И еще немного о партнерстве со стартапами и рождественской PR-кампания British Airways
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Коммуникационные тренды: взгляд из-за рубежа, 18.12.2019
Дайджест подготовлен iMARS Communications.
Шесть способов ... |
| 08.11.2019 | Развитие туризма Вьетнама, инфлюенсер-маркетинг и ТВ как маркетинговый канал | И еще немного о персонализации и отношениях агентств и клиентов.
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Коммуникационные тренды: взгляд из-за рубежа, 08.11.2019
Дайджест подготовлен iMARS Communications.
Вьетнам ждет британских туристов
Вьетнам от... |
| 06.11.2019 | Роли пиарщиков, рождественская кампания Visa и процессы стратегического планирования в PR | И еще немного о разных платформах СМИ и инфлюенсер-маркетинге.
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Коммуникационные тренды: взгляд из-за рубежа, 06.11.2019
Дайджест подготовлен iMARS Communications.
Если вы пиарщик, вы также должны быть эк... |
| 01.11.2019 | How social media makes or breaks a company in crisis | https://d1rytvr7gmk1sx.cloudfront.net/wp-content/uploads/2019/04/20190412-Wicked-Karen.mp4 Must-read CXO coverage
Power BI vs. Tableau
ATS: The best applicant tracking systems
Apple, Microsoft top list of most ethical tech companies
How to ... |
| 31.10.2019 | Героизм потребителей, отказ Asos от своего журнала и TikTok | И еще немного о цифровой трансформации маркетинга и голосовом поиске.
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Коммуникационные тренды: взгляд из-за рубежа, 31.10.2019
Дайджест подготовлен iMARS Communications.
Клиенты хотят быть главными героями
Идея о т... |
| 25.10.2019 | Дискриминация женщин, забота об окружающей среде и PR в сфере здравоохранении | И еще немного о видеоиграх и поколении Z.
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Коммуникационные тренды: взгляд из-за рубежа, 25.10.2019
Дайджест подготовлен iMARS Communications.
В сфере связей с общественностью дискриминируют женщин?
Согласно о... |
| 09.08.2019 | CULTIVATED: Top VC firms like Greycroft and Lerer Hippeau are cautiously opening their doors to cannabis, Arizona jumps in to pot-infused beverages | Getty Images
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