| Date | Title | Description |
| 07.09.2024 | Nutella Goes Vegan: A Sweet Shift in the Spread Landscape | Nutella, the beloved chocolate hazelnut spread, has taken a bold step into the plant-based world. Ferrero, the Italian confectionery giant, has launched Nutella Plant-Based in select European markets, marking a significant shift in consumer... |
| 04.09.2024 | The Rise of Plant-Based Innovation: Norway Leads the Charge | In the heart of Norway, a green revolution is taking root. The Oslo Vegetarfestival, a beacon of plant-based culture, has been illuminating the culinary landscape for over a decade. This festival is not just an event; it’s a movement. It sh... |
| 04.09.2024 | Nutella Plant-Based: Everything You Need to Know As Ferrero Launches Vegan Version of Beloved Spread in Europe | 7 Mins Read Months after first announcing the move, Ferrero has at last launched a vegan version of Nutella, starting with Italy, Belgium and France.
Milk powder is out in the vegan iteration of the world’s most popular chocolate spread, wi... |
| 03.09.2024 | Help Spread the Plant-Based Message in Norway! | The Oslo Vegetarfestival is the largest plant-based event in central Oslo and has been running every year for over a decade. To further increase its impact, the organisation works with other festival and event organisers in the country to m... |
| 02.09.2024 | Why Fat is Key in Plant-Based Products | Back in April of this year, Cultimate raised a substantial 2.3 million euros in seed funding. Four months later, the cultivated fat brand is well on its way to becoming a significant player in the alternative protein industry.
In its latest... |
| 28.08.2024 | Future Food Quick Bites: Maison Landemaine x La Vie, NASA Goes Solar (Foods) & A Clean Meat Terminal | 4 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Chile’s vegan ads with Joaquin Phoenix, Maison Landemaine’s L... |
| 26.08.2024 | The Role of Whole-Cut Plant-Based Meat Products | It’s out with the old, and in with the new – the plant-based meat industry is undergoing a new surge in innovation. While the industry has experienced a shake-out and consolidation in brands and products in recent years, it’s also seen food... |
| 23.08.2024 | Lidl Netherlands Dives Into Blended Meat, With Plant-Based Proteins Now Costing the Same As Meat & Dairy | 5 Mins Read In Netherlands, discount retailer Lidl has introduced a blended minced meat SKU with pea protein, and reduced the price of its plant-based meat and dairy products.
With a new product and pricing strategy, Lidl Netherlands has ta... |
| 22.08.2024 | Lidl NL Permanently Reduces Plant-Based Prices, Adds Pea Protein to Beef Mince for Blended Product | Lidl Netherlands has announced a permanent reduction in the cost of plant-based meat and dairy alternatives, meaning they will be priced equally to or lower than their animal-based equivalents. The retailer says it aims to ensure price is n... |
| 19.08.2024 | The Fi Europe Startup Challenge: A Launchpad for Innovation in Food Ingredients | The Fi Europe Startup Challenge is back, igniting the spark of innovation in the food ingredients sector. This competition, held annually at the Fi Europe trade fair, showcases the brightest minds in the industry. It’s a stage where young c... |
| 19.08.2024 | Why is Brand Purpose Important in the Plant-Based Industry? | In the competitive landscape of plant-based foods, having a distinct brand purpose can significantly impact success. A clear purpose differentiates brands and fosters enduring connections with consumers. As the plant-based market expands, u... |
| 13.08.2024 | The Rise of Plant-Based Alternatives: A New Era in Food Choices | The world is changing. Our plates are shifting. Plant-based alternatives are no longer a niche. They are the new mainstream. The rise of plant-based milk and meat alternatives is a testament to this transformation. It’s a revolution brewing... |
| 12.08.2024 | How Plant-Based Milk Claimed the Top Spot | Across Europe, the success of plant-based milk is easy to see. Step into most leading supermarkets and you’ll find a variety of plant-based milk products lining the shelves – in both the chilled and long-life milk aisles.
It’s not just our ... |
| 05.08.2024 | Plant-Based Revolution: A Sustainable Future for Africa | In the heart of Africa, a culinary revolution is simmering. Chef Cola, a Zimbabwean influencer, is stirring the pot with her African Vegan on a Budget program. This initiative is more than just a cooking class; it’s a movement. It aims to t... |
| 31.07.2024 | Help Organisations Like the Uganda Vegan Society Bring More Plant-Based Meals to Schools | The Uganda Vegan Society provides nutritious plant-based meals to a growing number of schoolchildren, with its Vegan Lunch Campaign focusing on the importance of making conscious choices that positively impact the world.
The Uganda Vegan So... |
| 31.07.2024 | African Vegan on a Budget: Help Spread the Plant-Based Message in Africa | Zimbabwean influencer Chef Cola has a deep passion for plant-based cooking – and is using her expertise to bring her African Vegan on a Budget programme to people all over Africa.
As a ProVeg grantee, Chef Cola has made sustainable plant-ba... |
| 29.07.2024 | Overcoming Retail Obstacles to Boost Your Plant-Based Sales | Sometimes in retail, plant-based products just won’t shift. How do we navigate the barriers that keep consumers from purchasing plant-based products?
In the latest New Food Hub article, ProVeg International addresses common challenges super... |
| 28.07.2024 | The Rise of Cultivated Protein: A New Era in Sustainable Food Production | The world is changing. The way we produce food is evolving. Traditional farming methods are being challenged by innovative technologies. Cultivated meat and seafood are at the forefront of this revolution. They promise to reshape our diets ... |
| 28.07.2024 | The Rise of Cultivated Meat: A New Era for European Food Innovation | The culinary landscape is shifting. Cultivated meat is no longer a distant dream; it’s becoming a reality. Two recent developments in Europe highlight this transformation. Gourmey, a French startup, has taken a bold step by applying for reg... |
| 26.07.2024 | Polish Government Backs LabFarm With €2M Grant for Cultivated Chicken | Poland’s first cultivated meat startup, LabFarm, has received over PLN 9 million (around €2 million) from the National Centre for Research and Development (NCRD), the executive agency of the Polish Ministry of Education and Science co-finan... |
| 25.07.2024 | The Rise of Local Giants: Anghami and India’s Plant-Based Revolution**
** | ** In the vast landscape of global markets, local players often find themselves overshadowed by giants. Yet, in the Middle East and North Africa (MENA) region, Anghami has carved out a niche that challenges the dominance of Spotify. Meanwhi... |
| 22.07.2024 | Immense Potential in India’s Expanding Plant-Based Market | India, with one of the world’s largest populations of vegetarians and a history steeped in plant-rich food traditions, is witnessing a significant transformation in its food industry. The Indian plant-based market has experienced remarkable... |
| 16.07.2024 | Unlocking the Dutch Plant-Based Market | With some of Europe’s most receptive consumer demographics to plant-based foods, it’s no wonder that the Netherlands’ market for alternative proteins is fast-growing. Through the National Protein Strategy (Nationale Eiwitstrategie), signifi... |
| 08.07.2024 | Boosting the Alternative Protein Market Through Reformation of VAT and Subsidies | Current policies on Value Added Tax (VAT) and agricultural subsidies are major hurdles to achieving a sustainable and fair food system. Though these financial tools were designed to promote economic stability and growth in the UK and EU, th... |
| 01.07.2024 | Navigating Opportunities in Plant-Based Convenience Foods | The rising demand for healthier, more sustainable food options has catalysed exponential growth in the plant-based market. Retailers, supermarkets, and fast food chains are increasingly introducing plant-based offerings to meet the diverse ... |
| 24.06.2024 | Promoting Plant-Based Eating in China | Education is pivotal in the adoption of plant-based diets. This is the primary insight from a survey of over 1,000 Chinese consumers commissioned by ProVeg Asia, which revealed that nearly all consumers are willing to consume more plant-bas... |
| 13.06.2024 | Chinese Consumers Are Open to Plant-Based Diets When Aware of Health Benefits | A new study by ProVeg International, “Plant-based eating in China: attitudes and opportunities,” found that nearly all Chinese consumers (98%) are willing to eat more plant-based foods after learning about their health benefits.
The Kantar ... |
| 13.06.2024 | When Told About the Benefits, Almost Everybody in China Would Eat More Plant-Based Foods | 6 Mins Read New research shows that health is the priority for Chinese consumers when it comes to plant-based food – and the more they know about the benefits, the more they’ll eat it.
When you inform people in China about the benefits of a... |
| 10.06.2024 | Closing the Price Gap: Economic Benefits of Affordable Plant-Based Foods | Achieving price parity between plant-based and animal-based foods in retail has the potential to impact the food industry significantly. If plant-based and animal-based products were priced more equally, it would be a win-win for producers/... |
| 04.06.2024 | ProVeg International Granted Observer Status at the Convention on Biological Diversity | Food awareness organization ProVeg International has been granted Observer Status to the Convention on Biological Diversity (CBD), a global treaty that aims to conserve biodiversity and promote the sustainable use of biological resources. T... |
| 03.06.2024 | Winning Over Tastebuds: Strategies for Promoting Plant-Based Foods | Promoting plant-based food brands in today’s competitive market can be challenging, but your business can stand out and make a lasting impact with the right strategies.
In its latest New Food Hub article, ProVeg International collaborates w... |
| 31.05.2024 | Hellmann’s Rebrands Vegan Mayo to Appeal to a Wider Consumer Base | Hellmann’s UK has announced it is renaming its vegan mayo to “Plant-Based Mayo” with the aim of appealing to a broader range of consumers.
The company said its consumer research had shown that the word “vegan” deters some flexitarians, who ... |
| 28.05.2024 | The Psychology of Colour in Traditional and Plant-Based Meat Packaging | You may not realise it, but when you’re browsing food products, the colour of a product’s packaging can subtly influence whether you purchase it.
In its latest New Food Hub guide, ProVeg International explores how colour is used in marketin... |
| 20.05.2024 | Vital Meat Files for UK Regulatory Approval of Cultivated Chicken, Targets 2025 Launch | 5 Mins Read French startup Vital Meat has submitted a dossier to food regulators in England and Scotland for its cultivated chicken, a process that’s expected to take 18 to 24 months.
France’s Vital Meat, which makes cultivated chicken as a... |
| 15.05.2024 | Future Food Quick Bites: Delicious Salads, Vegan Lidl & EU Support | 6 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers a vegan salad partnership, a plant-based cheese rebrand and E... |
| 13.05.2024 | Alternative Protein Industry to Recalibrate and Strengthen, Significant Progress Expected in 3-5 Years | Despite recent challenges in the alternative protein industry, such as sales downturns and capacity struggles, a new report by ProVeg Incubator suggests that this ‘correction phase’ will ultimately strengthen the sector‘s long-term prospect... |
| 10.05.2024 | Support Plant-Based Cooking Workshops in African Schools | The Animal Welfare and Environment Network for Tanzania (AWENET) raises awareness in Tanzanian schools about the environmental and health benefits of plant-based eating. The organisation has made Meatless Mondays and Fridays possible in sch... |
| 07.05.2024 | Plant Protein Maker BaiChuan Bio Tech Prepares for IPO in China | 4 Mins Read Chinese plant protein company Baichuan Bio Tech is preparing for an IPO, having registered for consultation with the Zhejiang Securities Regulatory Bureau.
Baichuan Bio Tech, a plant-based manufacturer specialising in soy fibre ... |
| 29.04.2024 | Should We Use ‘Meaty’ Names for Plant-Based Products? | Consumers today can access a plethora of meat- and dairy-free options, with supermarkets offering everything from plant-based sausages to yogurts. However, some organisations and governments have raised concerns regarding how these products... |
| 22.04.2024 | Impossible Ranch: Alt-Meat Giant to Transition Cattle Farm Into Crop Production for Plant-Based Meat | 5 Mins Read Impossible Foods has invested in transitioning a farm from cattle production for meat to crop cultivation for plant-based meat, all while rescuing the cows in the process.
You’d be forgiven for immediately thinking of a new vega... |
| 22.04.2024 | How to Win Over Flexitarian Consumers in Germany | Germany has emerged as a market leader in the plant-based industry in recent years.
With an estimated worth of USD 461.36 million, the German plant-based protein market is predicted to rise to a significant USD 574.93 million by 2029.[1] Bu... |
| 16.04.2024 | Menu Design Strategies to Grow Plant-Based Sales | Plant-forward diets are on the rise across Europe. Not only are European consumers looking to increase their consumption of many plant-based foods, but, according to the latest consumer research, more than half of Europeans are reducing the... |
| 08.04.2024 | Understanding the Shift Towards Plant-Based Eating | Over the last four years, NGO ProVeg International has completed two rounds of research with the Smart Protein Project to understand how consumer motivations and food choices are evolving.
The 2021 survey report, What Consumers Want, took a... |
| 08.04.2024 | ProVeg Publishes 2023 Annual Review, Highlighting Global Expansion & More | Food awareness organization ProVeg International has published its annual review for 2023, highlighting impacts and outcomes from the past year.
These include the establishment of two new global offices, ProVeg Nigeria and ProVeg Malaysia, ... |
| 03.04.2024 | Future Food Quick Bites: Oatly Jiggers, Flavoured Barista Milks & A Factory Farming Vote | 5 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers flavoured barista milks, Oatly’s new Jiggers, and Quorn’s sum... |
| 02.04.2024 | Supporting Farmers with New Opportunities in Sustainable Food Production | Globally, consumer food preferences are undergoing a significant shift. Recent years have seen exponential interest in sustainable alternative proteins – including plant-based, fermentation-enabled, and cultivated.
Across Europe, an impress... |
| 20.03.2024 | Harvard Initiative ‘Food 4 Thought’ Gathers Students in 3 Day Event to Address Meat Consumption | Harvard University will be the epicenter of a global student gathering aimed at reshaping the world’s food system to be more sustainable, equitable, and healthy.
Scheduled from April 12th to 14th 2024, the inaugural three-day event, titled ... |
| 18.03.2024 | Omni: What’s Next for the Plant-Based Pet Food Company? | Three years ago, Omni launched as a ProVeg Incubator start-up selling plant-based pet food. In 2023, the company grew by over 100% and boasted seven-figure annual sales.
Building a health-first brand based on veterinary knowledge and scient... |
| 14.03.2024 | With New Red Packaging, Impossible Foods is Leaning Into the ‘Carnivorous Craveability of Meat’ | 8 Mins Read Plant-based meat leader Impossible Foods has unveiled a complete brand refresh, with striking red packaging putting flavour and nutrition front and centre of its products.
A greater spotlight on taste descriptors, saturated fat ... |
| 14.03.2024 | Impossible Foods Unveils Bold New Branding With Red Packaging to Target Meat Eaters | Impossible Foods has officially unveiled a bold new brand identity and packaging strategy at the Natural Products Expo West in Anaheim, California. The company’s strategic shift aims to leverage the “craveability of meat” to appeal to meat ... |
| 11.03.2024 | Nudging Toward Sustainable Consumption – the Power of Choice Architecture | Within the ever-evolving world of consumer behaviour, nudging has surfaced as a powerful tool for guiding decisions towards sustainability. Nudges are capable of amplifying product allure, streamlining purchasing processes, and providing co... |
| 07.03.2024 | Infinite Roots and Infinite Potential: In Conversation with a Mycelium Meat Startup | Within the world of alternative proteins, one category is rising up as a solution to many of the industry’s problems. A protein source that contains all essential amino acids, that’s high in fibre and low in saturated fat, that grows extrem... |
| 26.02.2024 | How Are Consumer Dietary Preferences Changing Throughout Europe? | If you work in the food and beverage industry, tracking consumer preferences is an important part of your work. What do consumers want from their diet? How are their food preferences and motivations evolving? Do you need to adapt your busin... |
| 14.02.2024 | Meat-Eaters in the UK and USA More Likely to Try Plant-Based Meat in Red Packaging | A new study has concluded that meat-eaters are more willing to experiment with plant-based products that come in red packaging.
The report, conducted by ProVeg International and titled, “The Power of Colour: Nudging Consumers Toward Plant-B... |
| 12.02.2024 | Plant-Based Meat and the Ultra-Processed Food Debate: Where Next? | What is an ultra-processed food (UPF)? For the majority of consumers who do not wish to read the original multi-paragraph description, various shorthands have arisen. They are ‘foods your grandmother wouldn’t have eaten’, ‘foods wrapped in ... |
| 05.02.2024 | Unveiling the Impact of Packaging Colour on Plant-Based Meat Consumption | While plant-based meats present various advantages, such as health and sustainability benefits, not all consumers readily choose them over their animal-based counterparts. The reasons for this hesitancy lie in persistent barriers to consump... |
| 30.01.2024 | SciFi Foods Completes Commercial-Scale Production to Bring Hybrid Beef One Step Closer to Your Plate | 6 Mins Read San Francisco-based SciFi Foods has announced the successful completion of its first 500-litre bioreactor run in its recently opened facility in San Leandro. The startup now aims to complete regulatory approval and enter US food... |
| 26.01.2024 | Plant-Based Labels: The Green REV Institute Urges EU Decision Makers to Prioritize Public Health Over Meat Industry Interests | The Green REV Institute, a nonprofit organization focused on farming, food, and animal welfare, has submitted a document to the Technical Regulations Information System (TRIS) urging EU decision-makers to prioritize the well-being of citize... |
| 19.01.2024 | Cost of Living: Has the UK Media Narrative Around Plant-Based Affected Consumer Sentiment Over Prices? | 8 Mins Read Several mainstream UK outlets have run stories about the decline of the plant-based sector, ascribing it to dwindling demand and increased prices. Is the media narrative influencing consumer sentiment against vegan products and ... |
