| Date | Title | Description |
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| Jul 24, 2026 | PTO and World Triathlon Launch Triathlon World Tour Brand and Initial 2027 T50 & T100 Calendars | |
| May 7, 2026 | Surj reiterates sports commitments following PIF’s partial retreat | Surj Sports Investment has reiterated its commitment to its stakes in ATP tennis, T100 triathlon and broadcaster Dazn in the wake of cuts to some Saudi-backed events.
LIV Golf has been rocked by the withdrawal of further financial support f... |
| Feb 11, 2026 | Challenge Family Joins The Triathlon World Tour Through Acquisition By Professional Triathletes Organisation | |
| Feb 2, 2026 | Alex Yee: Why Britain’s fastest marathon runner is sticking with triathlon | Alex Yee insists he will keep following his heart and return to his first love, triathlon, despite the financial possibilities opened up by his breakthrough marathon performance last month.
The two-time Olympic champion in swim-bike-run clo... |
| Dec 13, 2025 | World Triathlon and PTO Partner to ‘Redefine the Future of Triathlon’ with a New ’80+ Event’ Triathlon World Tour | |
| Sep 16, 2025 | Triathlon on the march: Why investors are piling into niche sport | Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon h... |
| Sep 12, 2025 | Ironman inks record-breaking partnership with Experience Oman | Triathlon brand Ironman has agreed what it believes to be the biggest commercial in the sport’s history with the tourist board of Oman.
The five-year deal is understood to be worth more than $40m (£30m) and will see Experience Oman embark o... |
| Sep 9, 2025 | How Saudi Arabia’s SURJ Sports Investment is reshaping the global sports sector | Do you hear it? The chants of fans filling newly built stadiums. The roar of Formula 1 engines. The bright chorus of young Saudi women stepping onto fields and into leagues. These sounds are no longer echoes from other countries – they are ... |
| Sep 8, 2025 | Bollywood-backed European cricket league hires Oakvale Capital | The Bollywood-backed European T20 Premier League (ETPL) has hired London-based investment bank Oakvale Capital as organisers look to launch next year.
ETPL, a collaboration between the cricket boards of Ireland, Scotland and the Netherlands... |
| Aug 13, 2025 | City AM Triathlon Team Challenge at T100 London hailed as great success | A successful London T100 Triathlon weekend saw Maurten UK come home first in the City AM Triathlon Team Challenge.
The London-based subsidiary of Swedish sports nutrition company Maurten AB came first out of 26 City AM Triathlon Team Challe... |
| Aug 11, 2025 | Peaty stars for Team Gordon Ramsay at London T100 Triathlon | British Olympic swimmer Adam Peaty starred for future father-in-law Gordon Ramsay’s team at the London T100 Triathlon.
The three-time gold medal winner finished his Olympic distance triathlon in a time of 2:34:37, nearly 10 minutes quicker ... |
| Jul 28, 2025 | Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions | Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO.
Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the ... |
| Jul 28, 2025 | Professional Triathletes Organisation Announces Series C Funding Led By SURJ Sports Investment, Verance Capital, Sir Michael Moritz | |
| Jul 11, 2025 | Exclusive: T100 triathlon Olympic proposal to be discussed | The possibility of the T100 Tour’s 100km triathlon format being added to future Olympic programmes will be publicly discussed by the sport’s chiefs for the first time today.
Currently, Olympic Games only feature triathlons that take place o... |
| Jul 8, 2025 | London Marathon Events sprints to record surplus as profits surge | The organiser of the London Marathon achieved a record surplus last year as pre-tax profit almost doubled to £12m.
London Marathon Events, which also runs several other mass participation races, grew revenue from £48.9m to £59.8m and profit... |
| Jun 12, 2025 | Sam Renouf: From athlete to CEO and City AM Triathlon Team Challenge | The CEO of the Professional Triathletes Organisation (PTO), Sam Renouf, on his journey from athlete to founder and launching the City AM Triathlon Team Challenge.
Sam Renouf knows exactly when he realised he had to give up on his dream of b... |
| Mar 22, 2025 | T1 Indoor Triathlon World Cup: The endurance race done in 10 minutes | You’ve heard about the four-minute mile, but what about the 10-minute triathlon? That’s the order of the day tonight in Lievin, northern France, where the first T1 Indoor Triathlon World Cup is due to take place.
The short-course event cons... |
| Mar 19, 2025 | Cordillera: $10 Million Investment In Professional Triathletes Organisation | Cordillera Investment Partners—an investment management firm that exclusively invests in niche, non-correlated assets—announced a $10 million investment in the Professional Triathletes Organisation (PTO), a global sports body co-owned by it... |
| Jan 28, 2025 | Triathlon-Qatar to host T100 world championship final for next five years | The final of the T100 triathlon world championship will take place in Qatar for the next five years, organisers said on Tuesday.
The new race series for longer distance triathlon (2km swim, 80km bike, 18km run), offering more than $7 millio... |
| Oct 9, 2024 | Triathlon-World Triathlon expands commercial relationship with PTO | World Triathlon and the Professional Triathletes Organisation (PTO) have signed a 12-year strategic partnership to expand their commercial relationship, the sport's governing body said on Wednesday.
The two bodies jointly launched the ... |
| Professional Triathletes Organisation | “PTO is an athlete-owned organisation dedicated to showcasing the passion, athleticism and determination of professional triathletes, inspiring the world through outstanding performances and incredible stories.” |