Startups
Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Avalon and Hotel June brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness.
Proper Hospitality currently manages Avalon branded hotels in Beverly Hills and Palm Springs and recently opened Hotel June in west Los Angeles.
The Company began rolling out the Proper brand with the opening of San Francisco Proper Hotel in September 2017, followed by the opening of Santa Monica Proper Hotel and just recently, Austin Proper Hotel & Residences.
Over the next few years, additional Proper Hotels and Residences are slated to open in other emerging urban innovation districts within dynamic U.S. cities, including Downtown Los Angeles Proper (2021) and Portland Proper.
Proper Hospitality currently manages Avalon branded hotels in Beverly Hills and Palm Springs and recently opened Hotel June in west Los Angeles.
The Company began rolling out the Proper brand with the opening of San Francisco Proper Hotel in September 2017, followed by the opening of Santa Monica Proper Hotel and just recently, Austin Proper Hotel & Residences.
Over the next few years, additional Proper Hotels and Residences are slated to open in other emerging urban innovation districts within dynamic U.S. cities, including Downtown Los Angeles Proper (2021) and Portland Proper.
Overview
Location
United States, California, Santa Monica
Employees
501-1000
Founded date
2014
Mentions in press and media 9
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| May 12, 2026 | Soul Community Planet Appoints Katie Cahill as General Manager of its Laguna Surf Lodge by SCP Hotels & SCP Seven4One Hotel | Seasoned hospitality leader and Visit Laguna Beach board member brings boutique expertise and community-driven leadership to Soul Community Planet LAGUNA BEACH, Calif., May 12, 2026 /PRNewswire-PRWeb/ -- Soul Community Planet (SCP) Hotels i... |
| Aug 31, 2022 | Don’t get too close to your product: Lessons from the American beer industry | Ian Whitworth. Source: supplied by Penguin Random House. You want your brand to stand out from the boring crowd. But is your rebellion just a different type of conformity, as rigid and formulaic as everything you reject? And could it cost y... |
| Nov 8, 2021 | What's New in San Francisco for the Holiday Season in 2021 | San Francisco Ballet’s Nutcracker performance runs Dec. 10 to 30, 2021. Ever since Nutcracker made its American debut on Christmas Eve in 1944 at San Francisco’s War Memorial Opera House, it’s been a beloved holiday tradition. Watch as visi... |
| Jun 6, 2021 | 69 Of The Newest Summer Hotel Openings Around The World | The lagoon quay with overwater villas at The Ritz-Carlton Maldives, Fari Islands, which opens this ... [+] month.The Ritz-Carlton Maldives, Fari Islands |
| Feb 8, 2021 | 23 San Francisco Bay Area Valentine’s Day Specials For You And Yours | getty |
| Jan 26, 2021 | The Rise Of The Five-Star Hotel Quarantine | An apartment at Flemings MayfairNiall Clutton |
| Dec 16, 2019 | Eat, Drink And Be Merry With These San Francisco Holiday And NYE Offerings | Getty Images |
| Proper Hospitality | “Proper offers bold explorations of uncommon luxury, with Kelly Wearstler interiors & inspired collaborations with the city’s best partners.” |
Reviews 0
FAQ about Proper Hospitality
When was Proper Hospitality founded?
Proper Hospitality was founded in 2014.
What has the press written about Proper Hospitality?
Parsers VC has collected 9 articles mentioning Proper Hospitality, among them “Soul Community Planet Appoints Katie Cahill as General Manager of its Laguna Surf Lodge by SCP Hotels & SCP Seven4One Hotel” (May 12, 2026) and “Don’t get too close to your product: Lessons from the American beer industry” (Aug 31, 2022).
Is Proper Hospitality still active?
Yes, Proper Hospitality is active; its latest activity on Parsers VC dates from Jun 30, 2026.