Proov offers patented at home testing systems, including the only FDA cleared at-home test to measure progesterone metabolite PdG, to help women understand and act on their hormones.
When used with the Proov Insight app, Proov's easy, at-home pee tests provide a science-backed fertility coach right in your hand. First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app. Then, a woman can follow the in-app prompts throughout her cycle to understand ovulation status, get daily insights and an Ovulation Insights score. Finally, the app generates a personalized action plan to maximize her wellness or develop a fertility strategy.
Proov was founded by Amy Beckley, Ph.D, the "infertile scientist," after three years of infertility and seven miscarriages. Amy applied her own science expertise to uncover a luteal phase defect (a problem with ovulation quality). With help from her doctor and a simple supplement, Amy was able to get pregnant with her daughter.
Proov is a venture capital backed company and the leader in understanding hormone health on the basis of tracking PdG, a metabolite of progesterone.
Location: United States, Colorado, Boulder
Employees: 11-50
Founded date: 2018
Investors 3
Date | Name | Website |
- | Kaya Ventu... | kaya.ventu... |
- | WR Hambrec... | wrhambrech... |
25.12.2021 | GingerBrea... | gingerbrea... |
Mentions in press and media 16
Date | Title | Description | Source |
18.04.2024 | Ashanti and Nelly are engaged and expecting their first chil... | Ashanti and Nelly have announced they are engaged and expecting their first baby together. The music... | cbsnews.co... |
29.09.2022 | Proov’s New Study Showing Sustained Elevated Progesterone Le... | Set to publish next month in the journal Obstetrics & Gynecology Research, Proov’s study has sho... | forbes.com... |
29.09.2022 | Proov® Announces The Release of its New Study, Showing Susta... | “Mounting evidence is showing us that LH doesn't have anything to do with ovulation, it can surge at... | prweb.com/... |
07.12.2021 | Proov® to Expand Women’s Hormone Health Solutions to Advance... | Amy Beckley & Ellen Schell “I started this company in my basement after my own infertility battl... | prweb.com/... |
16.09.2021 | Proov Announces Third Patent to Identify Fertile Window | Proov Logo “With this new patent, Proov will be able to expand beyond fertility to track and analyze... | prweb.com/... |
24.06.2021 | Proov Announces Approval for its Products in Europe | Proov Logo "We are so excited to finally be able to offer Proov technology to the European mark... | prweb.com/... |
16.06.2021 | Proov Announces Second Patent for Device to Detect Multiple ... | Proov Logo Reproductive Endocrinologist Dr. Aimee states, "At this point, I have been using Pro... | prweb.com/... |
26.05.2021 | Proov Announces New Patented Test Method for Assessing Ovari... | Proov Logo “It has been our mission since day one to offer new and important ways to measure and und... | prweb.com/... |
22.03.2021 | Houston METRO partnership receives $1.5M federal grant to br... | Get ready to ride a new fleet of zero emission shuttles from Houston METRO. Global consulting firm A... | houston.in... |
22.03.2021 | 3 Houston innovators to know this week | Editor's note: In the week's roundup of Houston innovators to know, I'm introducing you to three loc... | houston.in... |
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