| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Feb 1, 2021 | Digital Marketing Trends To Watch In 2021 | James Blake is a Northern Ireland-born entrepreneur and founder/CEO at Vindicta Digital, a UK digital marketing agency founded in 2016. |
| Mar 29, 2018 | PR analytics: don’t be a dinosaur! | PR analytics: don’t be a dinosaur!
29-03-2018
Olly Cooper, Senior Account Executive at KISS, looks at PR measurement.
He writes:
I recently attended an event discussing best practice in PR measurement and evaluation and, whilst most PR prof... |
| May 21, 2013 | Top tips on how to piggyback a news story | If you want to create a media storm, read on. From piggybacking on news stories to creating online sensations, PRmoment shares some PR-insider secrets this week.
Piggybacking on the news: Surfing the wave of a news story to generate publici... |
| May 10, 2013 | What makes your PR office a great place to work? | What makes somewhere a great place to work? It’s not just about the salary, apparently. We also discuss brand profiles on Twitter and Facebook and for those in a silly mood, there’s a quiz to find out whether you are best suited working for... |
| May 3, 2013 | Is Cannes changing enough to be worthwhile for PR? | From vibrating pants to cats in uniforms, there is no subject off limits for PRmoment this week. But on a serious note we also report on latest mobile shopping trends, debate the worth of PR agencies bothering with Cannes Lions and despair ... |
| Apr 26, 2013 | Is lobbying vital for our democracy? | What do you think of lobbyists, are you fulfilling your dreams and how are you handling the recession? Join in our debates now.
Lobbying in a democracy: Are lobbyists fine upholders of our democracy, or unethical political influencers? Poli... |
| Apr 12, 2013 | Who is Britain’s best communicator? | There is no shortage of business and political icons in Britain today, but who is the best communicator? Just one of the questions discussed in this week’s issue. We also look at how to spend money wisely when marketing on digital; discuss ... |
| Mar 28, 2013 | Are London and New York still the dominant worldwide hubs of PR? | Three important questions from PRmoment: Does New York still rule the PR world? Is it worth bothering with social media influencers? And what is the point of Easter?
Worldwide PR perspective: Are London and New York still the dominant world... |
| Mar 15, 2013 | Are sales skills the most important attributes for PROs? | This week, we ask whether being able to sell is the must-have attribute of a PRO, and wonder why there are so many self-deluded people in this business.
Most important skill in PR: Being creative and a great writer are a help in PR, but it’... |
| Mar 8, 2013 | Why financial firms need to be more active on Twitter | Why are banks so reluctant to embrace Twitter? How can you drink paper? And what clients are the worst to work for? Just a few of the questions answered in this week’s PRmoment.
Banks on social sites: Investors are crying out for more infor... |
| Mar 1, 2013 | How PR agencies can increase profitability | If you want to make more money and measure how much profit you’re making from PR, read on.
How to get rich: Is your business as profitable as it could be? Here are top tips to help you thrive in the current climate and key ways to cut costs... |
| Feb 15, 2013 | How to make sure your PR campaigns are effective | Measurement may not be sexy, but it’s vital in PR. We discuss PR analytics and then move on to something completely different – a fun quiz that asks if you are in the right job.
Analytics in PR: Numbers don’t provide all the answers when it... |
| Feb 1, 2013 | What is your worst ever PR pitch experience? | Clothes blowing off, falling over in front of the client and dropping dead – read why these are poor excuses for not winning a pitch! Plus we question whether older people are better at PR
PR pitch disasters: You may have a disastrous pitch... |
| Jan 25, 2013 | What are the pros and cons of changing your PR job in the current market? | If you are considering moving jobs, we analyse the present job market. Plus, for those of you who have the January blues, we have some (silly) tips for de-stressing.
Looking for your next career move? If you are thinking of moving jobs or g... |
| Jan 18, 2013 | Does PR need to clean up its act? | Immoral and boring? That’s certainly not true of PR. We look ethics and creativity in PR, as well as discussing new year’s resolutions, the best PR of the week and video content.
Morals in PR: Does PR need to clean up its act? We discuss wh... |
| Jan 11, 2013 | PR trends for 2013 | Happy 2013! Well, we hope it will be – here are some predictions for the year ahead, plus some wishes for a prosperous new year.
The year ahead: Leading PR industry figures predict what 2013 will mean for you. There may be fragmenting audie... |
| Dec 14, 2012 | What is the most effective type of training in PR? | PR courses that are worth investing in and tactics that engage on Twitter – just a few of the top tips offered by PRmoment this week.
Best PR training: Don’t squander your budget on courses that are a waste of time. Use in-house expertise a... |
| Dec 7, 2012 | Does PR need a makeover? | This week PRmoment discusses the problem of PR’s poor image, looks at the prospects of the trade press and takes a jaded view of the appraisal process.
Does PR need a makeover?: Why does PR have a such bad name? Those outside of the industr... |
| Nov 23, 2012 | How do you reach the social media influencers? | We hate to mention the dreaded four-letter X-word, Xmas, but before you accept all those seasonal invitations, take our quiz to see you if are a party animal or a party pooper. On a more serious note we discuss social media influence, the i... |
| Nov 16, 2012 | Eight misconceptions about PR | What misconceptions about PR drive you nuts? We bust some PR myths this week. Plus there are some interesting Twitter statistics, and arguments about the art of conversation and the ownership of creative ideas.
Busting PR myths: You know th... |
| Nov 9, 2012 | What is the perfect PR personality? | Are you made to work in PR? Read about the types of characteristics that are common to all good PROs. And if you realise you’re not cut out for this industry, we have ideas to ensure that even after you’ve left, you will always be remembere... |
| Nov 2, 2012 | Top tips to make sure corporate blogs engage your audience | Great advice to help you create must-read corporate blogs and silly advice to help you to suck up to those in power.
Corporate blogs: Who reads corporate blogs? Well no one will if they are irrelevant and boring. Here are top tips to make s... |
| Oct 26, 2012 | How can you keep calm in PR? | If you’re having a bad day, read our tips for keeping calm no matter what. And while you’re at it, check out our warning signs that things could be about to get a lot worse …
Staying sane in PR: You don’t have to be mad to be a PR, so if yo... |
| Oct 19, 2012 | How can agencies hold on to clients for longer? | The secrets of success are revealed in this week’s PRmoment. We analyse global brand research to find out which sectors are thriving despite the recession in our PR review, while our opinion writer explains what brands have to do to relate ... |
| Oct 12, 2012 | What are the top ten management skills in PR? | Find out the skills top PR managers need and take part in a fun quiz to see if too much PR work has made you dull.
Top ten management skills: What qualities do top PR managers share? We suggest the ten attributes that separate truly great P... |
| Oct 5, 2012 | How should interns be treated in PR? | This week PRmoment takes a serious look at what interns can expect from the best PR companies, while our columnist Hacked Off Flack takes a far less serious approach to analysing brands on Twitter.
Intern rules in PR: From payment to traini... |
| Oct 2, 2012 | Are appraisals a waste of time? | If you dread appraisal time, read our guide for surviving them if you’re unable to avoid them. We also look at latest research into how brands deal with customers on Twitter and list ten annoying expressions used too often in PR
Surviving a... |
| Sep 21, 2012 | Ten things PROs hate about journalists | Just because PROs need journalists (and vice versa) doesn’t mean they always get on. We discuss annoying journalist behaviours. Other features include research on the PR profession in Europe and how to get ahead in PR even if you’re not goo... |
| Sep 7, 2012 | How to recover from post-holiday PR blues | How has the summer been for you? If you’re finding it hard to get back in the swing, read our feature with tips to perk you up after the break. We also discuss winning and losing brands at the Games, and set a PR personality test.
How to re... |
| Jul 20, 2012 | How to unleash your PR charisma | Don’t be shy, learn how to enchant others! Read our guide to charisma. Plus, there’s latest industry research and an invaluable guide to good manners online:
Have you got that special spark? Charismatic people get attention for all the righ... |
| Jul 18, 2012 | How creative is PR? | From tips on how to come up with brilliant creative ideas to reasons for leaving work early, PRmoment offers some sound advice this week:
Original thinking: Can PR compete with ad agencies when it comes to creativity? Agency heads argue tha... |
| Jul 6, 2012 | There’s no excuse for failing to measure your own PR success | If you’re ready for some fun and games, try out Hacked Off Flack’s social media top trumps. But if you’re in a more serious mood, read about evaluation instead
Taking the measure of PR: It’s not the sexiest subject, but evaluation is a vita... |
| Jun 22, 2012 | How to succeed in PR interviews | Help in landing that next top job in PR and useful stats about customer service in social media. PRmoment this week is full of good advice and controversial opinion.
Articles live now:
How to succeed in PR interviews: We asked PR chiefs wha... |
| Jun 15, 2012 | Is Twitter a waste of time for PROs? | Tweet this! No need to ever waste time on Twitter again if you follow our recommendations, plus you can further inform your online efforts by checking out latest research into how men and women use social media differently. We also offer ti... |
| Jun 1, 2012 | Where are PROs happier working - London or the regions? | When you are tired of London… perhaps you should move to the regions? This week PRmoment compares life in and out of the capital. Plus there’s analysis of Twitter, a description of life as a PRO in Prague and tips on using your owned media.... |
| May 25, 2012 | How would you cope if you were made redundant? | Business leaders need to improve their image, claims PRmoment this week. The weekly PR online magazine also offers tips for coping with redundancy.
Dealing with redundancy: How would you cope if you were made redundant? We offer advice abou... |
| May 11, 2012 | How PR people can make friends with bloggers | PR tips for winning over social media influences in this week’s PRmoment.com, plus hints on how NOT to annoy journalists.
How to make friends with bloggers: If you have bloggers on your side, you have the potential to significantly enhance ... |
| May 4, 2012 | Is PR recession-proof? | There’s good news and more good news about the PR industry in PRmoment this week.
Is PR recession-proof? PR spokespeople claim that the industry has weathered the recession well, but that’s what you’d expect them to say. Here they explain t... |
| Apr 27, 2012 | How can you make the most of LinkedIn? | Excellent PR content this week from PRmoment includes tips for making the most of business networking site LinkedIn and the confessions of a phoneaholic.
Making the most of LinkedIn: Having hundreds of connections on LinkedIn may make you f... |
| Apr 13, 2012 | Seven qualities you need to succeed in PR | Do you have what it takes to rise to the top in PR? And is your office full of health freaks? This week’s key questions that are answered by PRmoment.com
Seven qualities you need to succeed in PR: Do you have the right experience to land a ... |
| Mar 30, 2012 | PR team-building tactics | From team-building to nailing that interview, top PR advice this week from PRmoment.com
Team-building tactics: The problem with teams is that they’re made up of individuals. We discuss the value of using team-building exercises, and which m... |
| Mar 23, 2012 | Secrets of winning PR pitches | Secrets of winning pitches: Why do some people seem to have a knack for winning new business? Are they lucky or do they work harder? Here are tips for making your own luck at pitches.
Good and Bad PR: This week, in his round up of the best ... |
| Mar 16, 2012 | Life as a parent in PR | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications. PRmoment Jobs is a specialist jobs board, updated daily with the best agency PR jobs in the UK, and the best in-house PR jobs i... |
| Mar 9, 2012 | 12 vital communication skills | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications. PRmoment Jobs is a specialist jobs board, updated daily with the best agency PR jobs in the UK, and the best in-house PR jobs i... |
| Feb 24, 2012 | PR jobs that professionals wish they’d never taken | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications. PRmoment Jobs is a specialist jobs board, updated daily with the best agency PR jobs in the UK, and the best in-house PR jobs i... |
| Feb 17, 2012 | A checklist to save you from PR blunders | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications. PRmoment Jobs is a specialist jobs board, updated daily with the best agency PR jobs in the UK, and the best in-house PR jobs i... |
| Feb 3, 2012 | Do you need to be a graduate to work in PR? | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications.
Qualifications to enter PR: Do you need to be a graduate to work in PR? Or is it plain snobbery to think a degree from a top un... |
| Jan 27, 2012 | How to commission research | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications.
Quality market research captures a journalist’s attention, provides market information and proves the worth of PR campaigns. He... |
| Jan 20, 2012 | Nine brilliant moments in a PR day | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications.
Inside PR: What are the best moments in your PR day? PRmoment has gathered some examples.
Good and bad PR: This week Rich Leigh... |
| Jan 17, 2012 | Ten reasons to be cheerful in PR in 2012 | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications.
Future prospects: With the arrival of 2012, experts tell us why we have new reasons to be cheerful in the world of PR.
Good and... |
| Dec 23, 2011 | Top tips for getting the most from your agency | Client guidelines: If you want to get the most from a PR agency, you need to work in collaboration, rather than act like a bully. Here are top tips for getting the most from your agency.
Good and bad PR: In this week’s round up of the best ... |
| Dec 21, 2011 | The most simple advice that is the most valuable | Expert advice: It is often the most simple advice that is the most valuable. We ask leading PR practitioners what advice has most benefited them in their careers, and what guidance they offer others.
Good and bad PR: This week, in his round... |
| Dec 16, 2011 | PRmoment.com looks at the art of persuasion within Public Relations | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications.
Art of persuasion: How to make friends and influence people is vital in PR, but how can you be persuasive without being pushy? ... |
| Dec 14, 2011 | PRmoment.com looks at PR salaries and PR heads ambitions | PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications
Childhood ambition: What did you want to be when you grew up? And have you achieved your ambition? PR heads describe their earli... |
| Nov 25, 2011 | Expert guidance for creating the perfect PR proposal | Briefing guideline: You are more likely to obtain great work from PR agencies if you present them with inspiring briefs. Here is expert guidance for creating the perfect PR proposal.
Good and bad PR: Shooting to the top of Rich Leigh’s good... |
| Nov 23, 2011 | Budget deficits: What do you do when times get tougher? | Budget deficits: What do you do when times get tougher? PR agencies and clients describe how their budgets are being squeezed and their tactics for coping under pressure.
Good and bad PR: This week Rich Leigh praises Richard Branson to the ... |
| Nov 18, 2011 | Social media – How can you keep track? | Social media tracking: How do you keep track of what everyone says about you and your clients on social media? Here are top tips on constructive listening.
Good and bad PR: Rich Leigh dishes out praise to Heinz and a breast-cancer-detection... |
| Nov 11, 2011 | Preparing the perfect PR pitch | Preparing the perfect PR pitch: Pitches can be time-consuming and costly. Here experts offer pitching tips for both clients and agencies.
Good and bad PR: This week, Rich Leigh says that BT’s lightsaber is this week’s shining example of PR ... |
| Nov 4, 2011 | Is there sexism in PR? | Equality: Is there sexism in PR? Not according to some PR commentators, who claim that the main barrier to women becoming senior in PR is themselves. We present arguments claiming the PR profession treats both sexes fairly.
Good and bad PR:... |
| Oct 14, 2011 | Experts give their tips for handling bad publicity when it spreads on social networks | Dealing with bad rumours online: When your name is being blackened on Twitter and Facebook, you need to act fast. Experts give their tips for handling bad publicity when it spreads on social networks.
Good and bad PR: Apple’s leak goes swim... |
| Oct 7, 2011 | Recruitment in PR - does previous experience mean you are more likely to be successful? | Recruiting: Recruiting in PR is about managing risk. But does previous experience mean you are more likely to be successful? We compare the risks of recruiting graduates and journalists with someone with plenty of PR experience.
Good and ba... |
| Aug 19, 2011 | Can PR professionals afford the luxury of switching off? | Give yourself a break: It’s holiday season, but can PR professionals afford the luxury of switching off? We discuss whether it’s a good idea to turn off the BlackBerry on vacation.
Good and bad PR: The Mayor of Vilnius brightens up Rich Lei... |
| Aug 12, 2011 | Can you earn good money in PR? | Salaries in PR: If you want to earn a packet, are you better off leaving PR? According to experts talking to PRmoment, salaries in the industry are pretty competitive. http://www.prmoment.com/715/if-you-want-to-earn-more-should-you-work-in-... |
| Aug 4, 2011 | Is there any point writing a PR blog? | Blogging tips: Is there any point PROs writing their own PR blog? If you do decide it’s worth it, here are some tips for helping it to succeed. http://www.prmoment.com/705/how-pr-professionals-can-write-a-good-blog.aspx
Good and bad PR: It’... |
| Jul 25, 2011 | Does the UK take the lead when it comes to PR? | The power of British PR: We might like to think that we lead the world when it comes to PR, but is there any justification for this belief?
http://www.prmoment.com/693/does-britain-lead-the-world-in-pr.aspx
Good and bad PR: In this week’s a... |
| Jul 18, 2011 | How to take advantage of the power of Facebook – THE social network. | Top tips for using Facebook: With more than 600 million active users, Facebook is THE social network site, and PROs need take advantage of its power both professionally and personally. Here’s how. http://www.prmoment.com/677/top-tips-for-PR... |
| Jul 11, 2011 | Small boutique or large international agencies – which is best? | Size matters: Do boutique agencies still offer a more personal service, and do international firms continue to have a greater range of expertise? We compare the advantages of both. http://www.prmoment.com/697/specialist-or-full-service-pr-a... |
| Jul 8, 2011 | How to keep a secret without taking out a super injunction | Keeping clients’ secrets: If you want to keep something quiet, perhaps taking out a super injunction is not such a great idea. Here are some tips on keeping bad news quiet and dealing with unwanted leaks.
http://www.prmoment.com/669/how-pr-... |
| Jul 7, 2011 | Are sales skills in PR underrated? | Sales skills: We ask top PR professionals whether sales skills are underrated in PR. When so much of the job involves pitching, surely they are a must? It seems not everyone thinks so …
http://www.prmoment.com/663/is-the-ability-to-sell-the... |
| Jul 6, 2011 | How to persuade journalists to do what you want them to do | How to sell in: The art of persuading journalists to run with your story doesn’t require magical powers – unless you don‘t have a good story to tell. PR experts offer top tips for selling in.
http://www.prmoment.com/655/is-there-a-secret-to... |
| May 25, 2011 | Expert tips for PROs on how to sell in your story | PRmoment.com offers expert tips on selling in your story, and Hacked off Flack discusses when it may be the right time to get out of PR.
How to sell in: The art of persuading journalists to run with your story doesn’t require magical powers... |
| May 18, 2011 | Is now a good time to ask for a pay rise? We discuss, and offer some top tips | How to demand a pay rise: It’s been a tough time in the PR industry so many have been happy just to hold on to their jobs. However, pay freezes are starting to thaw, so is now a good time to ask for a rise? This feature offers top tips for ... |
| May 12, 2011 | Top tips on using Twitter to help you become top of your game | Tweet this: Here are 12 top tips from industry experts about using Twitter to help you network, liaise with journalists and raise your own profile.
Good and Bad PR: This week our awards for top PR go to Vodafone and Farmville, who come up s... |
| May 11, 2011 | What is the value of Facebook fans to brands? | Integrated campaigns: Which marketing disciplines are easiest to work alongside? And how can you avoid fights over campaign messages?
Good and bad PR: In this week’s look at the best of PR, It’s not the real Royal Wedding that has got Rich ... |
| Apr 26, 2011 | This week PRmoment.com discusses cost cutting in the PR industry with PR leaders | This week PRmoment.com discusses cost cutting in the PR industry with PR leaders, whilst Graham Goodkind, founder of Frank PR gives us his Opinion on creative brainstorms.
Cost cutting: In this economic climate, you need to maximise your pr... |
| Apr 21, 2011 | PRmoment.com provides advice from PR experts on how to land your dream PR job | PRmoment.com provides advice from PR experts on how to land your dream PR job. Other features include Realwire discussing the optimum times to launch press releases, and Hacked off flack discusses ill mannered PROs.
Job seeking tips: Whethe... |
| Apr 20, 2011 | Latest research from PRmoment.com shows that new media has changed PR forever | Latest research from PRmoment.com shows that new media has changed PR forever. Other features include ten subjects we argue about at work and our views on the good and bad PR in the media this week.
Redefining PR: Online media and social me... |
| Mar 30, 2011 | This week’s features on PRmoment.com include an overview on how PROs should use Facebook to their benefit, and Chairman of PHA Media Phil Hall discussing the war in Libya. | How to use Facebook: There is no question that Facebook is a brilliant tool for PROs, but there are some pitfalls you need to avoid, whether you are using it personally, or to build a brand.
Good and bad PR: In this week’s round up of PR hi... |
| Mar 28, 2011 | Insight, information and inspired debate about the public relations industry from PRmoment.com | Latest features include:
Working life: What really makes a company a great place to work in PR? We ask PROs what helps them to leap out of bed on a Monday morning.
Good and bad PR: In this week’s analysis of PR triumphs and disasters, Lynx ... |
| Mar 25, 2011 | Insight, information and inspired debate about the public relations industry from PRmoment.com | Latest features include:
Managing the work/life balance: Is your BlackBerry always on and your mind often pre-occupied with work? PR experts give advice on how to manage a heavy workload and still succeed in relaxing at home.
Good and Bad P... |
| Mar 24, 2011 | Insight, information and inspired debate about the public relations industry from PRmoment.com | Latest features include:
The churnalism debate: We ask if “churnalists” are destroying the authority of news by copying press releases word for word.
Good and bad PR: In this week’s round up of PR triumphs and disasters, Disney’s house-lift... |
| Mar 7, 2011 | Insight, information and inspired debate about the public relations industry from PRmoment.com | Latest features include:
How can we get more women in PR's top jobs? Around two-thirds of PROs are women, yet they are less likely than men to hold down senior management or director-level jobs. We analyse how women at the top can be suppor... |
