| Date | Title | Description |
| 14.08.2024 | Sourcepoint Unveils Universal Consent and Preferences Solution | Sourcepoint, a leading data privacy technology company, today announced the launch of its Universal Consent and Preferences solution. This innovative platform integrates seamlessly with Sourcepoint’s industry-leading consent management plat... |
| 26.07.2024 | Google Hits the Brakes on Cookie Phase-Out: A Shift in Strategy**
** | ** In a surprising twist, Google has decided to halt its plans to phase out third-party cookies in its Chrome browser. This decision, announced on July 23, 2024, marks a significant change in direction for the tech giant. Initially, Google ... |
| 25.07.2024 | Google’s Cookie Conundrum: A New Path in Privacy**
** | ** In a world where digital footprints are as common as dust on a bookshelf, Google has hit the brakes on its long-anticipated plan to eliminate third-party cookies in Chrome. This decision, announced in July 2024, marks a significant pivot... |
| 25.07.2024 | Google’s Cookie Conundrum: A Sweet Retreat from Privacy Promises**
** | ** In a surprising twist, Google has decided to keep third-party cookies alive in its Chrome browser. This decision marks a significant departure from its earlier commitment to phase them out. The tech giant's initial plan, which aimed to e... |
| 23.07.2024 | Google halts its 4-plus-year plan to turn off tracking cookies by default in Chrome | Enlarge / Google, like most of us, has a hard time letting go of cookies. Most of us just haven't created a complex set of APIs and brokered deals across regulation and industry to hold onto the essential essence of cookies.
Getty Images re... |
| 23.07.2024 | Отключение сторонних файлов cookie в Chrome станет необязательным для пользователей | После нескольких лет тестирования Google отказалась от плана по отключению отслеживания сторонних файлов cookie по умолчанию в браузере Chrome. Теперь эта опция станет необязательной для пользователей.
Теперь Chrome будет предлагать пользов... |
| 23.07.2024 | Google Abandons Plan to Block Third-Party Cookies | Tech giant Google has decided to abandon its long-standing plan to block third-party cookies from its Chrome internet browser, a move first announced four years ago.
The UK’s data privacy watchdog, the Information Commissioner’s Office (ICO... |
| 23.07.2024 | Google Will No Longer Remove Third-Party Cookies From Chrome The process has been delayed several times over the past few years. | After delaying the removal of third-party cookies from its signature browser Chrome, Google broke the news on Monday that it would not be removing data files after all.
In a blog post on Monday, penned by Google Privacy Sandbox initiative's... |
| 23.07.2024 | Google just gave up on its proposed makeover of the internet | Google announced on Monday that it will pull the brakes on phasing out the use of third-party cookies on its Chrome browser because of concerns from regulators, competitors, and privacy advocates, the tech giant said in a Privacy Sandbox po... |
| 22.07.2024 | Google Will No Longer Cancel Third-party cookies For Advertisers | Share
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Google says it will no longer cancel and replace third-party cookies, a practice long used by advertisers for its internet browser, Chrome.
TakeAway Points: Google said that it will no longer disable third-part... |
| 22.07.2024 | Google reverses decision on eliminating third-party cookies, introduces new user choice model in Chrome | Google has revised its Privacy Sandbox initiative, moving away from its earlier decision to eliminate third-party cookies. The initiative has been influenced by extensive feedback from various stakeholders, including the UK’s Competition an... |
| 22.07.2024 | Google desiste de aposentar os cookies de terceiros | Google Chrome está atrás dos concorrentes, que bloqueiam cookies de terceiros há anos (Imagem: Vitor Pádua / Tecnoblog)
Saiba mais sobre Google no nosso canal no WhatsApp
Entre Agora
O Google anunciou nesta segunda-feira (22) que não vai ma... |
| 24.04.2024 | Google adia bloqueio de cookies de terceiros no Chrome mais uma vez | Saiba mais sobre Google no nosso canal no WhatsApp
Entre Agora
O Google pausou o plano de bloquear cookies de terceiros no navegador Chrome mais uma vez. A proposta, que favorece a privacidade do usuário, deveria estar em vigor desde 2022. ... |
| 24.04.2024 | Google can’t quit third-party cookies—delays shut down for a third time | Enlarge
Getty Images reader comments 31
Will Chrome, the world's most popular browser, ever kill third-party cookies? Apple and Mozilla both killed off the user-tracking technology in 2020. Google, the world's largest advertising company, o... |
| 24.04.2024 | Google Chrome's Third Delay in Phase Out of Third-Party Cookies: What's the Holdup this Time? | Isaiah Richard, Tech Times 24 April 2024, 11:04 pm
Google has delayed the shutdown of third-party cookies for a third time after claiming that this year will be the year cookies will no longer be saved for trackers or advertisers to see.
As... |
| 09.04.2024 | Deprecating third-party cookies: a small step towards a more private web | For the past four years, Google has been talking about its Privacy Sandbox project: a shift away from existing online tracking mechanisms towards more specific online advertising tools intended to be more respectful of privacy. In brief, Go... |
| 14.12.2023 | Google Chrome to Block Cookies, Trackers on Browser, But is Limited—Why? | Isaiah Richard, Tech Times 14 December 2023, 09:12 pm |
| 01.12.2023 | Topics API — как персонализированная реклама может работать без cookie | Отказ от third‑party кук уже не за горами. Однако в попытке уберечь пользователя от «слежки» браузеры рискуют по дороге отправить в могилу индустрию персонализированной рекламы (и не только, но сегодня про нее). Могу только представить, что... |
| 01.11.2023 | Что нового в Chrome 119? | Эта статья — перевод оригинальной статьи "New in Chrome 119".
Также я веду телеграм канал “Frontend по-флотски”, где рассказываю про интересные вещи из мира разработки интерфейсов.Срок действия cookie
Начиная с Chrome 104 для внов... |
| 24.10.2023 | The Complete List of Alternatives to All Google Products | With growing concerns about online privacy and the security of personal data, more people than ever are considering alternatives to Google products. After all, Google's business model is fundamentally centered on data collection and adverti... |
| 08.09.2023 | Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout | Google is now rolling out Privacy Sandbox — its tech to replace third-party cookies — to all Chrome users. The company is touting this as a more privacy-forward feature, which tracks topics of interest based on your browsing habits. Adverti... |
| 08.09.2023 | Google Unveils New Ad Targeting 'Privacy Sandbox' to Replace Third-Party Cookies | John Lopez, Tech Times 08 September 2023, 09:09 am
To address growing privacy concerns, Google is rolling out its Privacy Sandbox initiative, an alternative to third-party cookies.
This move is pivotal for internet users, advertisers, and d... |
| 07.09.2023 | Google gets its way, bakes a user-tracking ad platform directly into Chrome | Enlarge / Google's not looking as good as it used to.
Aurich Lawson reader comments 404 with
Don't let Chrome's big redesign distract you from the fact that Chrome's invasive new ad platform, ridiculously branded the "Privacy Sandbox,&... |
| 31.07.2023 | Google’s Web Environment Integrity project raises a lot of concerns
Your vote of support is important to us and it helps us keep the content FREE.
One-click below supports our mission to provide fre... | Earlier last month, four engineers from Google LLC posted a new open-source project on GitHub and called it “Web Environment Integrity.” The WEI project ignited all sorts of criticism about privacy implications and concerns that Google wasn... |
| 18.05.2023 | Google will disable third-party cookies for 1% of Chrome users in Q1 2024 | Google’s Privacy Sandbox aims to replace third-party cookies with a more privacy-conscious approach, allowing users to manage their interests and grouping them into cohorts based on similar browsing patterns. That’s a major change for the o... |
| 18.05.2023 | Google Chrome Third-Party Cookies to Be Phased Out! But, Only 1%... For Now—Here’s Why | Griffin Davis , Tech Times 18 May 2023, 03:05 pm
Google Chrome's third-party cookies will be phased out, as announced by the search engine giant.
(Photo: Firmbee.com on Unsplash)
Google Chrome Third-Party Cookies To Be Phased Out! But, Only... |
| 07.05.2023 | Вышел Chrome 113 | Эта статья — перевод оригинальной статьи «New in Chrome 113»
Также я веду телеграм канал «Frontend по‑флотски», где рассказываю про интересные вещи из мира разработки интерфейсов.Вступление
Что вы узнаете:
WebGPU уже здесь, он позволяет исп... |
| 25.10.2022 | Google Chrome Will Have Its Final Versions for Windows 7, 8.1, To Cut Support Next Year | Inno Flores, Tech Times 25 October 2022, 01:10 am
Google will no longer be supporting some older versions of Windows next year, and users might need to upgrade their Microsoft operating systems by early next year.
(Photo : KIMIHIRO HOSHINO/... |
| 14.09.2022 | In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox | Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members
MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he... |
| 28.07.2022 | Google delays removal of third-party cookies in Chrome through 2024 | Image: Adobe Stock
Google is pushing back its plan to get rid of third-party cookies in Chrome to the latter half of 2024, according to a company blog published Wednesday. Cookies are small bits of text advertisers and publishers use to tar... |
| 25.07.2022 | How Stop & Shop is using AI, not cookies, to target customers | Join executives from July 26-28 for Transform's AI & Edge Week. Hear from top leaders discuss topics surrounding AL/ML technology, conversational AI, IVA, NLP, Edge, and more. Reserve your free pass now!
Could AI be the key to replacing... |
| 11.05.2022 | Google Ad Targets Blocked by DuckDuckGo Through Chrome Extension | Urian B., Tech Times 11 May 2022, 08:05 pm
DuckDuckGo has been known as a security and privacy enthusiast due to its privacy-centered browser and now, the company is also offering a chrome extension that blocks Google's new ad targeting met... |
| 29.04.2022 | Почему нам совсем не нравится Privacy Sandbox от Google | Мы в Brave сильно обеспокоены планами Google по внедрению Privacy Sandbox. Регуляторы могут рассматривать Privacy Sandbox как независимый набор технологий, но это фундаментальная ошибка: Privacy Sandbox необходимо рассматривать вместе с дру... |
| 02.04.2022 | Google has a new plan to replace cookies. Will it work? | In 2021, Google pulled the trigger on its grand plan to get rid of cookies — a fundamental but problematic part of the internet as we know it — and replace them with a new “privacy-first alternative” called Federated Learning of Cohorts, or... |
| 31.03.2022 | Google tests its Privacy Sandbox and unveils new user controls | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today, Google Privacy Sandbox, an initiative desi... |
| 31.03.2022 | Google tests its Privacy Sandbox and unveils new user controls | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - August 3. Join AI and data leaders for insightful talks and exciting networking opportunities. Learn more about Transform 2022
Today, Google Privacy Sandb... |
| 24.02.2022 | The Google/Apple dilemma: Balancing the pain points of privacy and profit | Share this article:
If there’s one thing we can all agree on, it’s that our online data is being tracked, one way or the other. From the sites we visit to the apps we download, there’s a lot we share on Obasanjo’s Internet — inadvertently o... |
| 16.02.2022 | Google wants to bring its Privacy Sandbox to Android | Google’s Privacy Sandbox initiative for its Chrome browser hasn’t exactly been an unmitigated success, but it has definitely kicked off a healthy discussion about online privacy — and the company’s own role in the advertising ecosystem. Now... |
| 16.02.2022 | Google to Clamp Down Ad Tracking Among Android Users Through Privacy Sandbox | Joseph Henry, Tech Times 16 February 2022, 10:02 am
Google is now implementing some privacy changes for Android. It appears that the search engine giant is heading towards minimizing ad tracking in the platform through its Privacy Sandbox i... |
| 16.02.2022 | Google Bringing Privacy Sandboxing to Android | Google is taking a page from Apple, laying the groundwork for privacy sandboxing in its Android operating system (OS).
Sandboxing refers to a practice where apps cannot access the data from other apps. Instead, they’re sequestered into thei... |
| 11.02.2022 | UK’s CMA accepts Google’s post-cookie pledges, will ‘closely monitor’ Privacy Sandbox plan | The U.K.’s competition authority has accepted commitments from Google over how it develops the post-cookie future of interest-based ad targeting online under its self-styled “Privacy Sandbox” proposal.
In an announcement today, the Competit... |
| 27.01.2022 | «Новое» Topics API от Google: а FLoC и ныне там | Недавно Google анонсировал Topics API, новейший вариант более раннего FLoC API, о котором мы уже писали. В гугле утверждают, что новый API разобрался с серьёзными проблемами конфиденциальности FLoC, но это не так. Topics API исправляет лишь... |
| 26.01.2022 | Google has a(nother) technology to replace tracking cookies | Google has presented a new proposal to replace invasive third-party tracking cookies in Chrome, which are used in targeted advertising, while still enabling advertisers to buy ads based on users' browsing interests.
Dubbed Topics API, Googl... |
| 25.01.2022 | Google Privacy Sandbox Initiative ushers in interest-based advertising with Topics API | Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream.
Today, Google’s Privacy Sandbox initiative, which is designed to improve web privacy for users, announced the launch ... |
| 25.01.2022 | Google drops FLoC after widespread opposition, pivots to “Topics API” plan | Enlarge / Vivaldi's graphic on FLoC.
Vivaldi reader comments 211 with 125 posters participating
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After widespread opposition from the rest of the Internet, Google is killing... |
| 25.01.2022 | Google takes another bite at a third-party cookie replacement | The news: Google attempted to respond to advocates’ privacy concerns by overhauling its approach to replace the third-party cookies that advertisers use to target consumers. On Tuesday, the search giant proposed a new system called “Topics,... |
| 25.01.2022 | Google drops FLoC after widespread opposition, pivots to “Topics API” plan | Enlarge / Vivaldi's graphic on FLoC.
Vivaldi reader comments 187 with 114 posters participating
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After widespread opposition from the rest of the Internet, Google is killing... |
| 25.01.2022 | Google Privacy Sandbox Initiative ushers in interest-based advertising with Topics API | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today, Google’s Privacy Sandbox initiative, which... |
| 13.01.2022 | Should You Worry about the Death of Third-Party Cookies? | Both Safari and Firefox have phased out third-party cookies from their browsers, but neither caused as much concern as Google announcing its plan to do the same by 2023.
There is no doubt that a paradigm shift is taking place for advertiser... |
| 22.12.2021 | Тренды digital-маркетинга в 2022 году: что изменится, а что останется | Digital-маркетинг 2021 года продолжал тенденции, которые появились во время пандемии: расширялись возможности бизнеса для онлайн-продаж, автоматизировались работы, делались большие ставки на видеоконтент и пр. Что будет актуально в 2022 год... |
| 17.11.2021 | Что заменит cookies: обзор решений для идентификации и таргетинга | С 2018 года, после вступления в силу GDPR, активно развиваются тренды на защиту персональных данных и законодательные ограничения в рекламе. Наиболее строгие законы действуют в Европе, США, Канаде, Китае, Австралии, Южной Корее и Сингапуре.... |
| 07.10.2021 | Universal IDs: The Good, The Bad And Google | Sergii Denysenko, CEO at MGID. |
| 01.10.2021 | Google adia testes de substituto de cookies de terceiros para 2022 | O plano do Google para substituir os cookies de terceiros vai ficar no forno por um pouco mais de tempo. Um novo cronograma divulgado pela empresa prevê que os testes do FLoC devem começar apenas em 2022. As discussões sobre o assunto ganha... |
| 23.07.2021 | Google detalha ações para eliminar cookies de terceiros em novo cronograma | Depois de enfrentar ondas de comentários negativos e adiar seu plano de acabar com o rastreamento de cookies de terceiros no Chrome, o Google revelou nesta sexta-feira (23) um cronograma que detalha quais serão as próximas fases das novas f... |
| 12.07.2021 | The extended identity crisis | Identifying and reaching the right audiences is among advertisers’ most important tasks. But what types of data are advertisers, publishers, and their partners using to facilitate targeting? We’ll be covering this and more during our upcomi... |
| 24.06.2021 | Google delays FLoC rollout until 2023 | Enlarge / Vivaldi's graphic on FLoC.
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| 30.03.2021 | Google starts trialing its FLoC cookie alternative in Chrome | Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial.
FLoC is meant to be an alternative to the kind of cookies that advert... |
| - | A marketer’s guide to post-cookie solutions | Changes are coming to digital advertising, and if you haven’t started to prepare, you might already be behind.
Get up to speed: Though Safari and Firefox phased out third-party cookies years ago, Google Chrome has yet to do so. But that won... |
| - | Google is introducing yet another system to replace tracking cookies | Google wants to phase out support for third-party cookies from Chrome, which should be good news for privacy-conscious internet users who don’t want to be tracked online. But Google still wants to sell more expensive ads, and that’s only po... |
| - | The extended identity crisis | Identifying and reaching the right audiences is among advertisers’ most important tasks. But what types of data are advertisers, publishers, and their partners using to facilitate targeting? We’ll be covering this and more during our upcomi... |
| - | Google scraps plan to remove cookies from Chrome after advertiser uproar | Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet.
The major reversal follows concerns from advertiser... |
| - | Google Scraps Long-Awaited Plans to Remove Third-Party Tracking Cookies | Google has scrapped its plans to protect Chrome users from third-party cookies, four and a half years after it first promised to implement the privacy feature. The web browser remains the most popular on the market, despite having been cite... |
| - | Що додасть Google до своїх інструментів маркетингу: огляд | Що додасть Google до своїх інструментів маркетингу: огляд
01 червня, 2022, 11:01
Ольга Карпенко
Віталій Панченко, PPC Project Manager в агенції digital маркетингу Inweb, у своїй статті розповідає про те, що готує Google у маркетингу на 2022... |
| - | Google откажется от отслеживания данных пользователей на Android для рекламы и их передачи другим сервисам Статьи редакции... | Компания хочет «снизить риски скрытого сбора информации».
Google разработает новую систему передачи данных пользователей Privacy Sandbox. Она полностью отключит рекламные трекеры и ограничит объём данных пользователей, передаваемых третьим ... |
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A marketer’s guide to emerging identity solutions | As third-party data sources are being phased out and privacy legislations take effect, marketers need to use identity solutions to stitch multiple sources of data together for a complete picture of their audience.
Here are some of the lates... |
| - | Google prezintă Topics API, o nouă tehnologie care înlocuiește cookie-urile | Google prezintă Topics API, noua sa soluție de tip Privacy Sandbox pentru publicitatea bazată pe interesele utilizatorilor.
Potrivit unui comunicat transmis, marți, StartupCafe.ro, Privacy Sandbox a fost demarată de Google cu scopul de a îm... |
| - | Google to Disable Third-Party Cookies for ‘Privacy’ | Third-party cookies aren’t particularly known by consumers to improve their Internet user experience. In fact, the only time they really come up is when people complain that they were just surfing the internet waves, only to find all their ... |
| - | Реклама без файлів cookies: поради, стратегії, інструменти для націлювання – колонка | Реклама без файлів cookies: поради, стратегії, інструменти для націлювання – колонка
22 лютого, 2024, 16:31
AIN.UA
CEO компанії Teqblaze Анастасія-Нікіта Бансал в авторській колонці для AIN.UA розповіла про останні тренди в індустрії програ... |
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Google directly addresses advertiser concerns about the Privacy Sandbox | The news: Google doesn’t seem willing to push its deadline for the phasing out of third-party cookies. The company published a blog post on Wednesday in an attempt to assuage advertisers upset about the transition away from third-party cook... |
| - | Google takes another bite at a third-party cookie replacement | The news: Google attempted to respond to advocates’ privacy concerns by overhauling its approach to replace the third-party cookies that advertisers use to target consumers. On Tuesday, the search giant proposed a new system called “Topics,... |
| - | Необязательный запрет на сбор данных: за что критикуют инициативу Privacy Sandbox для Android Статьи редакции | Google пытается дистанцироваться от подходов Apple и сохранить рекламную экосистему, но не обещает следить за соблюдением конфиденциальности в приложениях.
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Источник: Protocol
Новый подход к рекламе
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Google will begin rolling out Privacy Sandbox APIs to Chrome users this week | The news: One year out from the end of third-party cookies on Chrome, Google is rolling out the first step of cookie replacement Privacy Sandbox.
Beginning this week, Privacy Sandbox APIs (application programming interface) will be enabled ... |
