Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the global leader in Media and Entertainment (M&E) industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global M&E industry.
CLEAR™, our award-winning multi-cloud-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organizations drive creative enablement, enhance efficiencies, reduce Total Cost of Operations (TCOP) and realize new monetization opportunities.
PFT works with major M&E companies like Turner, PBS, Walt Disney-owned Star TV, Hearst, Channel 4, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.
Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them automate business processes around content and manage the business of content better.
In 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies® and Academy® Award winning Lowry Digital.
Prime Focus is listed on the NSE and BSE in India. For more information visit: www.primefocustechnologies.com
CLEAR™, our award-winning multi-cloud-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organizations drive creative enablement, enhance efficiencies, reduce Total Cost of Operations (TCOP) and realize new monetization opportunities.
PFT works with major M&E companies like Turner, PBS, Walt Disney-owned Star TV, Hearst, Channel 4, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.
Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them automate business processes around content and manage the business of content better.
In 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies® and Academy® Award winning Lowry Digital.
Prime Focus is listed on the NSE and BSE in India. For more information visit: www.primefocustechnologies.com
Location: United States, California, Los Angeles
Employees: 5001-10000
Phone: +91 22 6178 5555
Founded date: 2008
Investors 1
| Date | Name | Website |
| - | Sarona | saronafund... |
Mentions in press and media 29
| Date | Title | Description |
| 22.05.2025 | Prime Focus Technologies expands Southeast Asia presence with strategic partnerships in Indonesia and the Philippines | LOS ANGELES, May 22, 2025 /PRNewswire/ -- Prime Focus Technologies (PFT), the creator of CLEAR®, has entered strategic partnerships with Interindo Multimedia in Indonesia and Challenge Systems in the Philippines. These collaborations mark a... |
| 21.05.2025 | The Future of Broadcasting: AI Innovations and Women’s Sports Take Center Stage | The broadcasting landscape is evolving. Two recent developments illustrate this shift: the rise of AI in media production and the growing prominence of women’s sports. These changes are not just trends; they represent a fundamental transfor... |
| 21.05.2025 | Prime Focus Technologies to showcase CLEAR® AI Agents and AI Applications for Postproduction and Content Supply Chain at Broadcast Asia 2025 | LOS ANGELES, May 21, 2025 /PRNewswire/ -- Prime Focus Technologies (PFT), the creator of CLEAR®, is excited to announce its participation at Broadcast Asia (BCA) in Singapore, where it will showcase its CLEAR® AI Agents and AI Applications—... |
| 02.05.2025 | Hollywood's Dance with China: A Tale of Trade and Technology | Hollywood and China. A relationship as complex as a plot twist in a blockbuster. Despite trade disputes, the allure of the Chinese market remains strong. Major studios are still rolling out the red carpet for their films in the East. This i... |
| 02.05.2025 | Prime Focus Technologies launches CLEAR® Content Studio AI Agents—leveraging NVIDIA Technology for the future of storytelling | LOS ANGELES, May 2, 2025 /PRNewswire/ -- Prime Focus Technologies (PFT), the creator of CLEAR®, today announced the launch of CLEAR® Content Studio AI Agents—built on NVIDIA accelerated computing. These next-gen AI Agents are designed to he... |
| 10.04.2025 | Prime Focus Technologies Wins NAB Show "Product of the Year" Award for CLEAR® AI Content Studio Agents | LOS ANGELES, April 10, 2025 /PRNewswire/ -- Prime Focus Technologies (PFT), creator of CLEAR®, announced today that its AI-powered application, CLEAR® AI Content Studio, has won the 2025 NAB Show "Product of the Year" Award in the... |
| 08.04.2025 | Prime Focus Technologies and Tiara Vision: A New Era for Malaysian Media | In the bustling world of media, change is the only constant. Prime Focus Technologies (PFT) has taken a bold step into Malaysia, partnering with Tiara Vision. This alliance is not just a handshake; it’s a promise to revolutionize the media ... |
| 07.04.2025 | Fremantle Selects Prime Focus Technologies and Amazon Web Services to Build its Global Content Supply Chain | LOS ANGELES, April 7, 2025 /PRNewswire/ -- Fremantle today announced it has selected Prime Focus Technologies (PFT) and Amazon Web Services (AWS) to build a future-proof, scalable, global content supply chain platform that adapts to the evo... |
| 07.04.2025 | Prime Focus Technologies Strengthens Presence in Malaysia with Tiara Vision Partnership | LOS ANGELES, April 7, 2025 /PRNewswire/ - Prime Focus Technologies (PFT), the creator of CLEAR® and a global leader in AI-led media solutions, today announced a strategic partnership with Tiara Vision in Malaysia. This alliance marks a sign... |
| 05.04.2025 | Ramki Sankaranarayanan Receives EGA's Hermes Lifetime Achievement Award for Pioneering Innovation in Global Content Operations | LOS ANGELES, April 5, 2025 /PRNewswire/ -- The Entertainment Globalization Association (EGA) has honored Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies (PFT), with the 2025 Hermes Lifetime Achievement Award. The ... |
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