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| Aug 4, 2026 | Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in 2026 Fueled by Elections & Sporting Events | Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a decelerated rate of 12% in 2025, down from a 15.5% increase in 2024. Federal elections in 13 of the top... |
| Jun 9, 2026 | Global Experiential Marketing Grew 8% to $139 Billion in 2025 & Will Surge 10% in 2026, Fueled by Winter Olympics, World Cup & Political Spend in 13 Top Markets Worldwide | Global consumer (B2C) and business (B2B) experiential marketing spending grew 8.3% to $138.94 billion in 2025 and is on pace to post accelerated growth of 10.3% in 2026, as one of the advertising & marketing industry's largest sectors b... |
| Apr 30, 2026 | Global Consumer Spending on Media & Tech Expected to Grow 3.7% in 2026, Accelerating From Only 2.8% in 2025, Fueled by Olympics, World Cup & Political Spend | Global consumer spending on overall media content and technology grew 2.8% to $2.439 trillion in 2025, decelerating from a 4.4% increase in 2024, as there were no major international sporting events and fewer federal elections and related m... |
| Mar 31, 2026 | Global Media Usage Up 0.3% in '25, Minus Mega Sports Events, Fewer Elections in Top Markets; Growth Surge Expected in '26 on Olympics, World Cup & Political Spend | Global consumer media usage, including all digital and traditional media channels, rose only 0.3% in 2025 to an average of 57.65 hours per week (HPW), following strong growth of 2.1% in 2024. Decelerating growth in 2025 was due primarily to... |
| Feb 12, 2026 | Global Ad & Marketing Spend to Grow 9.8% in 2026, as Recession Fears Wane & Huge Influx of Media Spend Expected on Winter Olympics, World Cup & Political Elections | Global advertising and marketing spending decelerated in 2025, rising 6.6% to $1.920 trillion, but spending growth is projected to accelerate to 9.8% in 2026, as stiffened tariff policies and recessionary fears have begun to wane and a mass... |
| Dec 9, 2025 | US LGBTQ+ Media Spend to Grow at Decelerated 2.2% in 2025 to $11.7 Billion, as Brands Become Hesitant to Support LGBTQ+ Community Amid Weakening DEI Policies | United States LGBTQ+ advertising and marketing spending is expected to rise only 2.2% in 2025 to $11.73 billion, decelerating from the 5.6% gain registered in 2024 when political campaigns targeted LGBTQ+ voters in swing states, according t... |
| May 8, 2025 | Global Consumer Media & Tech Spend Grew 4% to $2.4T in '24, as Growth Slowed for 3rd Straight Year on Digital Media Penetration Reaching Saturation in Top 10 Markets | New PQ Media Forecast: Average Global Consumer Spending on Media & Tech 2019-2025
Global consumer spending on overall media content and technology grew at a 4.4% rate in 2024 to $2.371 trillion, the third consecutive year of deceleratin... |
| Apr 16, 2025 | Global Consumer Media Usage Grew 2.4% in 2024, Fueled by Summer Olympics & Major Elections Worldwide; First Consumer Media Usage Decline Expected in 2025 | PQ Media's 12th Annual Global Media Usage Forecast 2025-2029
Global consumer media usage, including digital & traditional media channels, increased 2.4% in 2024 to an average of 57.2 hours per week, following a sharp deceleration in tim... |
| Jan 31, 2025 | Global Ad & Marketing Spend Surged 8.7% in 2024, Fueled by Influx of Even-Year Political & Olympics Media Buys & Double-Digit Growth in 29 of 45 Digital Media Channel | PQ Media's Global Advertising & Marketing Spending Forecast 2025-2029
Global advertising & marketing spending accelerated in 2024, rising 8.7% to $1.776 trillion, but growth is projected to decelerate to 5.3% in 2025, as inflation a... |
| Oct 14, 2024 | Global Experiential Marketing to Finally Outpace Pre-Pandemic Spending in 2024, Rising 10.5% to Reach $128.35 Billion, Compared with $121.87 Billion in 2019 | PQ Media's Global B2C & B2B Experiential Marketing Forecast 2024-2028
Global experiential marketing, including both the consumer (B2C) and business-to-business (B2B) sectors, grew 9.7% in 2023 to $116.1 billion, and while this performan... |
| Jul 26, 2024 | The Future of Tech and Advertising: A Dual Path to Innovation**
** | ** The landscape of technology and advertising is shifting. Two recent reports shed light on this evolution. One focuses on the upcoming CES 2025, the world's premier tech event. The other examines the growth of global product placement spe... |
| Jul 26, 2024 | Snoop Dogg and the Evolution of Product Placement: A Cultural Shift at the Paris Olympics**
** | ** The Paris Olympics are not just about athletic prowess; they are a cultural spectacle. Enter Snoop Dogg, the hip-hop icon, who is set to infuse the Games with a fresh, youthful energy. As a special correspondent for NBCUniversal, Snoop a... |
| Jul 25, 2024 | Global Product Placement Spending Grew 12.3% in 2023 to $29.6B, Slowing from 14.3% in 2022 Due to Impact of Strikes; Spending to Post Strong, But Slower, Growth in 2024 | PQ Media's Global Product Placement Forecast 2024-2028 (10th Edition)
Global product placement spending grew 12.3% in 2023 to $29.63 billion, decelerating from the 14.3% gain posted in 2023, caused primarily by the impact of the US writer a... |
| Jun 4, 2024 | Global Consumer Media Spend Grew 4.5% to $2.27T in 2023, Second Straight Year of Slower Growth, Stunted By Rising Inflation & Cuts In Discretionary Spend | Global Consumer Media Spending Forecast 2024-2028
Global consumer spending on overall media content and technology grew at a 4.5% rate in 2023 to $2.272 trillion, the second consecutive year of decelerating growth after a 6.1% increase in 2... |
| May 1, 2024 | Global Consumer Media Usage Grew Only 0.3% in 2023, as No Major Political or Global Sporting Events Were Scheduled to Fuel Media Usage in Major Global Markets | PQ Media's 11th Annual Global Consumer Media Usage Forecast 2024-2028
Global consumer media usage, including all digital and traditional media channels, grew a slight 0.3% in 2023 to an average of 56.2 hours per week (HPW) in 2023, followin... |
| Mar 5, 2024 | Global Ad & Marketing Growth Slowed to 4% in '23, As Brands Cut Budgets on Inflation & Recession Fears; Media Spend to Rise 8% in '24 on Record Political & Olympics Spend | PQ Media's Global Advertising & Marketing Spending Forecast 2024-2028
Global advertising and marketing spending grew at a decelerated 4% in 2023 to $1.631 trillion, but total media spending is projected to grow at a more robust 7.7% in ... |
| May 10, 2023 | Global Consumer Media Content & Tech Spend Grew 6.3% to $2.19T in 2022, Braking From Fastest Growth in a Decade in 2021, as Major Digital & Traditional Media & Tech Slow | PQ Media's Global Consumer Spending on Media Forecast 2023-2027 "PQ Media projects consumer media and tech expenditures will lose even more steam during the 2023-2027 period, as the pandemic-driven forces that sparked unexpected spendi... |
| Apr 7, 2023 | Global Media Consumption Grows at Accelerated 2.7% in 2022, after Sharp Slowdown in Media Usage Growth in 2021; Pre-Pandemic Secular Trends Re-Emerge | PQ Media Releases 10th Annual Global Consumer Media Usage Forecast 2023-2027 “Among the anchors slowing down media consumption is a drop in digital device shipments, leading to mobile media consumption rising at a mere single-digit rate in ... |
| Mar 6, 2023 | Global Ad & Marketing Spend Continued to Rebound 7.9% in 2022, But Expected to Grow at Tamer 5.3% in 2023, As Macroeconomic & Secular Media Trends Hamper Digital Growth | PQ Media's Global Advertising & Marketing Spending Forecast 2023-2027 “Despite the economic slowdown, many of the top 20 global markets and digital and traditional media platforms had returned to pre-pandemic levels by year-end 2022.”
S... |
| Jan 10, 2023 | Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in 2022, Driven by 36.9% Growth in the US; Poised for Faster Growth in 2023 | PQ Media's Global Digital Out-of-Home Media Forecast 2022-2026 Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at an accelerated 24.9% in 2022, driven by a ... |
| Oct 10, 2022 | Consumer Experiential Marketing Rebounds from Record 26% Plunge in Pandemic-Stricken 2020 to Post 8% Growth in 2021 and Pacing for 11% Expansion in 2022 | PQ Media's Global Experiential Marketing Forecast 2022-2026 Going forward, US experiential marketing spend is on pace to rise 13.7% in 2022 to $35.65 billion, and PQ Media believes opportunities abound for those event marketers, sponsors, d... |
| Aug 11, 2022 | Global Product Placement Spend Surged 12.3% in 2021, After Worst Decline in Pandemic-Struck 2020; Spend to Grow at Faster 14.3% in 2022, Fueled By Digital, TV, Music | PQ Media's Global Product Placement Forecast 2022-2026 The strong desire to gain brand awareness among target consumers, create positive brand associations and generate sales lift will continue to favor product placement in the post-pandemi... |
| Feb 23, 2022 | Global Consumer Media Content & Tech Spend Grew 6.7% to $2.14T in 2021, Fastest Growth in 5 Years, Driven by Digital Audio, Video, Games & Rebound in Movie Ticket Sales | PQ Media's Global Consumer Spending on Media Forecast 2021-2025 While the overall growth in consumer media & tech spend in 2021 was a strong acceleration from the solid increase in 2020, we expect growth to begin decelerating in 2022 an... |
| Jan 12, 2022 | Following Fastest Growth in 15 Years in 2020, Consumer Media Usage Growth Slowed to 1.6% in 2021, Mirroring Pre-Pandemic Levels; Media Consumption to Grow Faster in 2022 | PQ Media's Global Consumer Media Usage Forecast 2021-2025 We believe media consumption has reached a saturation point. While the pandemic reversed some secular trends in 2020, this was simply a short-term disruption of key long-term trends ... |
| Dec 1, 2021 | Global Ad & Marketing Spend Pacing for 7.2% Rebound in 2021 and 7.6% Growth in 2022, Fueled by Digital Audio, Streaming Video, Mobile Games, Product Placement, Influencer | PQ Media's Global Advertising & Marketing Spending Forecast 2021-2025 The robust recovery in overall global and US media spending this year returns these markets to their pre-pandemic 2019 levels, fueled by double-digit growth in stream... |
| Nov 4, 2021 | US Audio Ad Spend, Consumer Audio Usage, Consumer Audio Content Spend Set for Record Growth in 2021, Amplified by New Tech, Consumer Usage Changes & Hispanic Audio Growth | PQ Media's United States Audio Media Forecast 2021 "When audio media’s three major platforms are combined – OTA, digital and podcasting – audio is a powerhouse medium like no other,” said PQ Media CEO Patrick Quinn.
STAMFORD, Conn. (PR... |
| Sep 9, 2021 | Global Out-of-Home Ad Spend Declined 13% to $52B in 2020 For Steepest Drop Ever, But OOH Media Pacing Up 7% in '21, Poised For Faster Growth in '22 On Surging Digital OOH | PQ Media's Global Digital Out-of-Home Media Forecast 2021-2025 While the economic damage wrought by the pandemic squelched a decade-long expansion in 2020, OOH media, and particularly DOOH media, is poised for strong growth in 2021, as the ... |
| Mar 1, 2021 | Global Consumer Spending on Media Content & Tech Defies Pandemic, Surges 6.1% to $2.01T in 2020, Fueled by Streaming Audio & Video Services, Videogame Software & Hardware | PQ Media - Intelligent data for smarter business decisions. Are you ready? Get the data. The fastest growing consumer media spending category in 2020 was digital audio services, which rocketed 40.0% to $30.98 billion worldwide. The growing ... |
| Jan 19, 2021 | Consumer Media Usage Grew at Fastest Rate in 5 Years in 2020, Fueled by Surging Digital Video, Audio, Gaming, But Pandemic-Distorted Growth to Resume Deceleration in 2021 | PQ Media's Global Consumer Media Usage Forecast 2020-2024 Consumer-supported media usage continued a nearly 20-year pattern of snatching away market share from advertising & marketing-supported media, as consumer-driven media accounted ... |
| Dec 21, 2009 | How to plan a mobile ad campaign for 2010 | Our interviews with mobile advertising execs recently have unearthed a common theme: They fret that many media planners — the people who decide where to spend advertising budgets — still think of the mobile advertising market as a singular ... |
| Jul 9, 2007 | RippleTV wants to ripple TV monitors across U.S., raises $10M | RippleTV wants to put its network of digital TV monitors in public places across the nation, and has received an additional $10 million to do so.
It hopes to replicate the phenomenal success that Focus Media enjoyed by providing doing the s... |
