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The Positive Group (formerly the Sarbacane Group), a digital marketing specialist, is known for Sarbacane (Mailify outside of France), a key player in emailing in Europe since 2001. Since then, the group has developed a galaxy of solutions based on its expertise to support companies in their digital communications. The group's aim is to offer innovations to meet its customers' needs ever better. Today, the group supports more than 25,000 customers worldwide with its multiple tools:
- Mailify: Email, SMS & Automation solution.
- Primotexto: Professional SMS sending solution.
- Tipimail : Transactional email service.
- Jackmail : WordPress Newsletter Plugin
- Sarbacane Chat : Conversational marketing solution.
- Layout : Advanced design tool to create email templates
- Datananas : Automated B2B sales prospecting tool.
- rapidmail : German email marketing expert.
- 1BY1 : Customized Customer Data Solution.
The origins of the Positive Group come from a strong identity linked to its values of development and optimism, which have always been part of the group's DNA. The Group's mission and focus is to be innovative while simplifying practices and ensuring that its clients succeed in achieving their goals.
The Positive Group is also involved daily in fundamental issues related to the digital world, such as reducing the digital carbon footprint and protecting personal data.
The Positive Group is also and above all a human adventure with more than 170 employees. The group's various brands and solutions are constantly looking for new talented people. If you want to work in a dynamic and welcoming environment, then join the Positive Team: https://www.positive-group.com/career
- Mailify: Email, SMS & Automation solution.
- Primotexto: Professional SMS sending solution.
- Tipimail : Transactional email service.
- Jackmail : WordPress Newsletter Plugin
- Sarbacane Chat : Conversational marketing solution.
- Layout : Advanced design tool to create email templates
- Datananas : Automated B2B sales prospecting tool.
- rapidmail : German email marketing expert.
- 1BY1 : Customized Customer Data Solution.
The origins of the Positive Group come from a strong identity linked to its values of development and optimism, which have always been part of the group's DNA. The Group's mission and focus is to be innovative while simplifying practices and ensuring that its clients succeed in achieving their goals.
The Positive Group is also involved daily in fundamental issues related to the digital world, such as reducing the digital carbon footprint and protecting personal data.
The Positive Group is also and above all a human adventure with more than 170 employees. The group's various brands and solutions are constantly looking for new talented people. If you want to work in a dynamic and welcoming environment, then join the Positive Team: https://www.positive-group.com/career
Overview
Location
France, Hauts-de-France, Hem
Employees
51-200
Total raised
$109.98M
Founded date
2001
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 3
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| Nov 8, 2022 | French-based Positive Group raises €110M; acquires data management company Marketing 1BY1 | Hem-based Positive Group (formerly Sarbacane Group), a marketing technology company, announced on Tuesday that it has secured $110M (approximately €110M) in a fresh funding round from EMZ and banking institutions. The company has renamed it... |
| Nov 8, 2022 | Sarbacane raises $110 million, acquires data management company Marketing 1BY1, changes name to Positive Group | Lille, France-based marketing technology firm Positive Group, formerly known as Sarbacane and around for more than two decades already, has raised $110 million in funding to boost its growth and bankroll its third acquisition in 2 years. Po... |
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FAQ about Positive Group
When was Positive Group founded?
Positive Group was founded in 2001.
How much funding has Positive Group raised?
Positive Group has raised $109.98M in total across 1 funding round.
What has the press written about Positive Group?
Parsers VC has collected 3 articles mentioning Positive Group, among them “French-based Positive Group raises €110M; acquires data management company Marketing 1BY1” (Nov 8, 2022) and “Sarbacane raises $110 million, acquires data management company Marketing 1BY1, changes name to Positive Group” (Nov 8, 2022).
Is Positive Group still active?
Yes, Positive Group is active; its latest activity on Parsers VC dates from Apr 16, 2026.