PlusMargin

PlusMargin combines Behavioural Psychology & AI to psychologically profile each individual person and then subsequently predicts the most optimal contextual content to influence them to take action across any digital touch point, with the current focus being influencing visitors to buy on-site. We have created proprietary framework of 50+ persuasion strategies, backed by evidence-based psychological research and each verified strategy targets precise cognitive processes of consumers. A persuasion tactic may work well on one user, say social proof (eg "33 people looking at this now") but it may backfire on another. In converting one user, you may be losing several other customers - to combat this, PlusMargin uses AI to predict what type of tactics each user is prone to and subsequently persuades them to buy. PlusMargin works with your existing personalization/optimization vendors, integrating seamlessly to complement and maximise their service.