Startups
PlayNetwork is a consumer engagement company that helps brands use entertainment media to connect with customers, in-store and beyond.
Entertainment media (music, video, and other content formats) is a powerful brand component that adds what other things can’t: emotion. Using emotional content as part of a customer experience – from campaign, to store environments, to web, to mobile – heightens the feeling and connection consumers have with a brand.
By combining creative insights, branded content, delivery platforms, and behavioral data, PlayNetwork creates entertainment media experiences for over 400 brands spanning 100,000 locations in over 120 countries, our work touching more than 100 million people every day.
Entertainment media (music, video, and other content formats) is a powerful brand component that adds what other things can’t: emotion. Using emotional content as part of a customer experience – from campaign, to store environments, to web, to mobile – heightens the feeling and connection consumers have with a brand.
By combining creative insights, branded content, delivery platforms, and behavioral data, PlayNetwork creates entertainment media experiences for over 400 brands spanning 100,000 locations in over 120 countries, our work touching more than 100 million people every day.
Overview
Location
United States, Washington, Redmond
Employees
201-500
Phone
+1 888-567-7529
Founded date
1996
Investors 1
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Mentions in press and media 4
| Date | Title | Description |
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| Feb 17, 2017 | Soundtrack Your Brand, a ‘Spotify for B2B’ nabs $22M for expansion | As Spotify continues its reign as the world’s biggest consumer music streaming business, a startup from its backyard in Stockholm (and even backed by Spotify itself) has raised a large growth round to take a leading place in providing music... |
| Jun 6, 2012 | Tech Moves: Uber’s Broderick on the move; Qliance names COO; F5 execs get new gigs; etc. | Michelle Broderick Michelle Broderick has been promoted to lead the global marketing efforts for Uber, the fast-growing private driver service backed by Amazon.com founder Jeff Bezos, Menlo Ventures, Goldman Sachs and others. Broderick had ... |
| Nov 2, 2011 | Venuelabs Is Launching VenueRank, A “Klout For Storefronts” | Venuelabs, a company which got its start as Valuevine before a pivot in early 2011, is launching a new service called VenueRank this week at the Geo-Loco conference in San Francisco. VenueRank, simply put, operates somewhat like a “Klout fo... |
Reviews 0
FAQ about PlayNetwork
When was PlayNetwork founded?
PlayNetwork was founded in 1996.
What has the press written about PlayNetwork?
Parsers VC has collected 4 articles mentioning PlayNetwork, among them “Soundtrack Your Brand, a ‘Spotify for B2B’ nabs $22M for expansion” (Feb 17, 2017) and “Tech Moves: Uber’s Broderick on the move; Qliance names COO; F5 execs get new gigs; etc.” (Jun 6, 2012).
Is PlayNetwork still active?
Yes, PlayNetwork is active; its latest activity on Parsers VC dates from Dec 4, 2019.