Startups
PlayerScale, headquartered in Belmont, Calif., develops infrastructure software for cross-platform gaming giving publishers and aggregators the ability to scale titles across casual, social and mobile platforms in a rapid and seamless manner. Founded in 2011, the company has over 100 million users across 4,000 titles from over 2,600 developers worldwide. The team is steeped in gaming and platform development with tenures at Electronic Arts, Nonoba.com and Activision.
The PlayerScale software incorporates a data analytics tool that provides developers with information to understand user behavior and track users and revenue across mobile and web-based properties, giving developers the ability to increase monetization and rapidly introduce new games into the market. PlayerScale supports Flash, Unity 3D, C++, .Net, Android (JAVA), IOS (Objective-C) and HTML5.
© 2013 PlayerScale Incorporated. All rights reserved.
The PlayerScale software incorporates a data analytics tool that provides developers with information to understand user behavior and track users and revenue across mobile and web-based properties, giving developers the ability to increase monetization and rapidly introduce new games into the market. PlayerScale supports Flash, Unity 3D, C++, .Net, Android (JAVA), IOS (Objective-C) and HTML5.
© 2013 PlayerScale Incorporated. All rights reserved.
Overview
Location
United States, California, Belmont
Employees
11-50
Founded date
2011
Mentions in press and media 8
| Date | Title | Description |
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| May 23, 2013 | Yahoo buys PlayerScale - ninth startup in nine months | Maker of mobile gaming infrastructure becomes the latest find in Yahoo's acquisition spree I can understand if you thought that Yahoo might want to take a break from what is becoming a pretty epic startup shopping spree after the company ag... |
| May 23, 2013 | Marissa Mayer and Yahoo are on fire, acquiring gaming company PlayerScale | If I can paraphrase a popular Alicia Keys song, this woman is on fire. Marissa Mayer is clearly moving Yahoo back into the center of the Silicon Valley tech conversation. Days after finalizing a $1.1 billion Tumblr acquisition, and coming h... |
| May 23, 2013 | Marissa Mayer and Yahoo are on fire, acquiring gaming company PlayerScale | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! If I can paraphrase a popular Alicia Keys song, t... |
| May 23, 2013 | Yahoo Acquires Gaming Infrastructure Startup PlayerScale | Another day, another acquisition by Yahoo. Yahoo said this morning it’s acquired PlayerScale, a California-based startup that makes software infrastructure for cross-platform gaming. Financial details haven’t been disclosed. PlayerScale, wh... |
| Jan 28, 2013 | PlayerScale Says Its Gaming Infrastructure Is Being Used By 100M People | PlayerScale, which provides a range of backend services for game developers, is announcing today that its platform now has more than 100 million players. Since PlayerScale is building the infrastructure rather than the games themselves, it’... |
| Jan 28, 2013 | PlayerScale handles behind-the-scenes infrastructure for games — and 100 million players | PlayerScale‘s business isn’t sexy. But its backend services for game developers is proving to be popular. Today, the company announced that its platform is in use in more than 4,000 games, with a total of 100 million players. The Belmont, C... |
| Yahoo acquires Cloud Party, will shut services on February 21 | Yahoo is engaged in something more than just tweeting about Google and then apologizing. Yahoo has acquired Cloud Party, a gaming company specializing in virtual worlds, in another deal to give the search giant more engineering chaps. The n... |
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FAQ about PlayerScale
When was PlayerScale founded?
PlayerScale was founded in 2011.
What has the press written about PlayerScale?
Parsers VC has collected 8 articles mentioning PlayerScale, among them “Yahoo buys PlayerScale - ninth startup in nine months” (May 23, 2013) and “Marissa Mayer and Yahoo are on fire, acquiring gaming company PlayerScale” (May 23, 2013).
Is PlayerScale still active?
PlayerScale is probably closed: its latest activity on Parsers VC dates from Jan 24, 2014.