Startups
Playbrush is a venture-backed, London and Vienna-based technology company that digitalises Oral Care for families.
In 2015, a team of young adventurers started Playbrush with the aim of inspiring children to brush their teeth by making it fun. Since then, the start-up company has become the innovation leader in Oral Care in Europe and beyond, not only fostering proper dental hygiene for children, but also for families and adults. The concept that they devised was called Playbrush, an interactive smart toothbrush that connects via Bluetooth to a smartphone or tablet. It was initially launched as a children’s product so children can play fun games with their own toothbrushing movements, collecting rewards and detailed feedback with every brush.In 2019 Playbrush will launch the Playbrush Smart One, giving it the enviable position of providing smart toothbrushing solutions for the whole family. So far Playbrush has received seven digits investments and closed partnerships with several multinationals, who are enthusiastic about the “Connected Health” trend. Playbrush has also won numerous awards like the Health Media Award in 2016 and the Gamification World Award 2015 in the “Best Technological Innovation” category, which reflect the success of the young company.
In 2015, a team of young adventurers started Playbrush with the aim of inspiring children to brush their teeth by making it fun. Since then, the start-up company has become the innovation leader in Oral Care in Europe and beyond, not only fostering proper dental hygiene for children, but also for families and adults. The concept that they devised was called Playbrush, an interactive smart toothbrush that connects via Bluetooth to a smartphone or tablet. It was initially launched as a children’s product so children can play fun games with their own toothbrushing movements, collecting rewards and detailed feedback with every brush.In 2019 Playbrush will launch the Playbrush Smart One, giving it the enviable position of providing smart toothbrushing solutions for the whole family. So far Playbrush has received seven digits investments and closed partnerships with several multinationals, who are enthusiastic about the “Connected Health” trend. Playbrush has also won numerous awards like the Health Media Award in 2016 and the Gamification World Award 2015 in the “Best Technological Innovation” category, which reflect the success of the young company.
Overview
Location
Austria, Vienna
Employees
11-50
Total raised
$2.71M
Founded date
2014
Investors 1
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
Funding Rounds 2
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Apr 12, 2016 | Funding round | $713.23K |
Mentions in press and media 11
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 4, 2021 | Meet 30 Black Founded Startups Selected By Google For Their New $2 Million (£1.5 Million) Black Founders Fund | -Courtesy of Google Europe |
| Jun 3, 2021 | Google shares its $2M Black Founders Fund among 30 European startups | Google has selected 30 startups to receive a share of its $2 million Black Founders Fund in Europe, providing these companies with a spot of cash, some valuable cloud services and a bit of good old-fashioned networking among the Google crew... |
| Apr 14, 2021 | Tolulope Ogunsina was an engineer at Amazon, now his startup is helping kids and adults brush their teeth better Let’s help kids brush their teeth… Oh to be an engineer… How to survive the rollercoaster | My Life In Tech is telling the stories of Africans making a difference in the world of tech. The life of an entrepreneur is a peculiar thing. You make many sacrifices to start the journey and when it starts and you think you can finally res... |
| Aug 31, 2017 | Playbrush Raises $2m in Funding | Playbrush, a Vienna, Austria-based startup providing a toothbrush connected to a mobile game for kids, raised $2m in funding. Backers included Speedinvest, Hansi Hansmann, and Harold Primat. The company will use the funds to continue to exp... |
| Aug 29, 2017 | Austrian Playbrush raises $2 million to make brushing your teeth fun | Austrian startup Playbrush, a toothbrush connected to a mobile game for kids, has raised $2 million. The funding comes from existing investors Speedinvest and Hansi Hansmann, as well as the former race car driver Harold Primat. Playbrush wa... |
| Apr 13, 2016 | Toothbrushing game controller Playbrush receives £500K in funding from Speedinvest and angel investor Hansi Hansmann | Playbrush, a London-based startup which created a smart device that transforms the humble toothbrush into a video game controller, has raised a new round of funding to improve children’s oral hygiene around the world. After a successful Kic... |
| Apr 12, 2016 | Smart toothbrush game controller Playbrush raises £500,000 | Playbrush, a kids’ game controller for their toothbrush, has raised £500,000 from angel investor Hansi Hansmann, who has a background in pharma, and Speedinvest, which closed its $100 million fund in December to target European startups. Th... |
| Mar 1, 2016 | Tune In To The Duke Of York’s #PitchAtPalace On Monday | In Merrie Olde England, even The Duke Of York has been bitten by the Startup Bug these past few years, and his Pitch@Palace events have not only become a fixture in the London startup scene, but have also hosted some very decent companies. ... |
| Nov 25, 2015 | Playbrush goes on sale to help kids brush their teeth by playing games on their phone | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Playbrush, a smart contraption that turns any toothbrush into a game controller, is on sale from today. The London-based company that m... |
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FAQ about Playbrush
When was Playbrush founded?
Playbrush was founded in 2014.
How much funding has Playbrush raised?
Playbrush has raised $2.71M in total across 2 funding rounds.
What funding rounds has Playbrush raised?
Parsers VC lists 2 funding rounds of Playbrush, among them a funding round of $713.23K on Apr 12, 2016.
What has the press written about Playbrush?
Parsers VC has collected 11 articles mentioning Playbrush, among them “Meet 30 Black Founded Startups Selected By Google For Their New $2 Million (£1.5 Million) Black Founders Fund” (Jun 4, 2021) and “Google shares its $2M Black Founders Fund among 30 European startups” (Jun 3, 2021).
Is Playbrush still active?
Yes, Playbrush is active; its latest activity on Parsers VC dates from Sep 23, 2025.