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Platinum Guild International (PGI) is a leading marketing organisation founded in 1975 with the vision to develop the global platinum jewellery market as a new demand source for platinum.
Since then, jewellery development has demonstrated a strong track record in delivering results, and platinum jewellery has contributed ~80 million ounces of demand.
Through various programmes, both direct to consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique qualities as a precious metal for fine jewellery. In addition, PGI works collaboratively with partners globally, running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
Since then, jewellery development has demonstrated a strong track record in delivering results, and platinum jewellery has contributed ~80 million ounces of demand.
Through various programmes, both direct to consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique qualities as a precious metal for fine jewellery. In addition, PGI works collaboratively with partners globally, running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
Overview
Location
China, Hong Kong, Hong Kong Island
Employees
51-200
Founded date
1975
Mentions in press and media 38
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jul 25, 2025 | PGI India's Buyer-Seller Meet 2025 Ignites Fresh Momentum for Platinum in India's Jewellery Market | Kochi, Kerala, India Platinum Guild International (PGI) India concluded the 2025 edition of its annual Platinum Buyer-Seller Meet (BSM) on a high note in Kochi, bringing together leading industry voices right from key manufacturers to major... |
| Mar 28, 2025 | This IPL, Celebrate MS Dhoni's Unbreakable Legacy with Men of Platinum | Mumbai, Maharashtra, India As the IPL season kicks off, cricket fever reaches its peak and Thala gears up to don the yellow jersey once again, igniting passion in fans across the country. For every MS Dhoni loyalist, it’s more than just a g... |
| Feb 14, 2025 | This Valentine's Season, Celebrate Love and Seal it with Platinum | Mumbai, Maharashtra, India The month of love is here, inviting us to celebrate connections that are deep, real, and enduring. It’s a time to honour love that transcends doubt, shifting from the uncertainty of ‘Could this be?’ to the excitem... |
| Dec 18, 2024 | Celebrate The Season of Commitment, with Platinum Love Bands : Rare, Precious, Unchanging Just Like Your Love | Mumbai, Maharashtra, India The crisp winter air buzzes with romance, setting the stage for couples to celebrate their unique commitments. As wedding bells chime and anniversary plans take shape, it’s clear that love, in all its forms, is in... |
| Nov 18, 2024 | This International Men's Day, Redefine Style with Men of Platinum's Latest MS Dhoni Signature Collection | Mumbai, Maharashtra, India This International Men’s Day, experience MS Dhoni’s most admired values and characteristics embedded in every smooth curve, fluid design and bold lines of Men of Platinum’s recently launched MS Dhoni Signature Edi... |
| Nov 8, 2024 | Get Festive Ready with Platinum EVARA | Mumbai, Maharashtra, India It’s that time of the year to bring out the festive finery - for a day of celebration and evenings that spell sophistication and understated elegance; each look, talked about long after the party has ended. As you... |
| Jun 20, 2024 | PGI India Announces the 7th Edition of the Platinum Buyer-Seller Meet to Spotlight Innovation and Category Growth | Mumbai, Maharashtra, India Platinum Guild International (PGI)-India is pleased to announce the highly anticipated 7th edition of its prestigious flagship event, the Platinum Buyer-Seller Meet. The marquee event will be held on 4th and 5th o... |
| May 6, 2024 | Eternal Blessings with Platinum Jewellery for Akshaya Tritiya this Year | Mumbai, Maharashtra, India Celebrated as one of the most auspicious occasions in Hindu culture, Akshaya Tritiya marks a day of new beginnings, prosperity, and good fortune. It symbolizes the onset of new endeavours, prosperity and unending ... |
| Apr 4, 2024 | Men of Platinum's 'Direct Hit' Lights Up IPL 2024 | Mumbai, Maharashtra, India The Indian Premier League (IPL), akin to a global cricket extravaganza, captivates fans worldwide with its high-octane matches and star-studded lineups. This season, PGI India's Men of Platinum, in partnership wit... |
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FAQ about Platinum Guild International
When was Platinum Guild International founded?
Platinum Guild International was founded in 1975.
What has the press written about Platinum Guild International?
Parsers VC has collected 38 articles mentioning Platinum Guild International, among them “PGI India's Buyer-Seller Meet 2025 Ignites Fresh Momentum for Platinum in India's Jewellery Market” (Jul 25, 2025) and “This IPL, Celebrate MS Dhoni's Unbreakable Legacy with Men of Platinum” (Mar 28, 2025).
Is Platinum Guild International still active?
Yes, Platinum Guild International is active; its latest activity on Parsers VC dates from Sep 18, 2025.