Startups
About Phorm
Phorm is a global personalisation technology company that makes content and advertising more relevant to the consumer. Phorm's innovative platform preserves user privacy and delivers a more interesting online experience.
Phorm is a global personalisation technology company that makes content and advertising more relevant to the consumer. Phorm's innovative platform preserves user privacy and delivers a more interesting online experience.
Overview
Location
United Kingdom, England, London
Employees
201-500
Founded date
2004
Mentions in press and media 9
| Date | Title | Description |
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| Apr 28, 2009 | As Phorm screws up – again – Feeva is in the rear view mirror | It’s clear now that Phorm is slowly but surely deadpooling – and I don’t use that phrase lightly. It’s lost the battle to convince customers that its ‘deep packet inspection’ technology isn’t an invasion of privacy (whether it is or not is ... |
| Feb 12, 2009 | Phorm: damn the EU, full speed ahead! | reader comments 12 with 11 posters participating Share this story Share on Facebook Share on Twitter Share on Reddit Phorm—even the name conjures up "phear" among opponents of the company's targeted advertising technology. But wha... |
| Nov 12, 2008 | Ad Targeter NebuAd, Already Tottering, Hit With Class Action | NebuAd, the controversial company that was trying to sell deep-packet inspection technology as a means of delivering more relevant ads, has already had most of the life sucked out of it. Now, a class action lawsuit filed in U.S. District Co... |
| Sep 29, 2008 | BT to test Phorm again, this time telling customers | UK internet service provider BT, a branch of British Telecom, will be running another trial of the controversial behavioral advertising system Phorm. Last February, British ISPs BT, TalkTalk and Virgin Media announced that they had joined t... |
| Jul 31, 2008 | Google Street View goes ahead in UK. Thanks again, Privacy International | So I should say at the outset that there is nothing wrong with the concept of privacy. But in an age of social media, people really are going to have to start getting used to the idea that a lot of what we do in public is going to be “out t... |
| Apr 19, 2008 | European news round-up | In our new regular weekly round-up of news in Europe, here’s some of the broader stories that may be of interest. • The European Union is never very far away from reaching for the regulation trigger, so it was refreshing this week to see th... |
| Mar 6, 2008 | Video: Phorm CEO rejects allegations of 'big brother' tracking | Yesterday I recorded a half hour video interview with Kent Ertugrul, the founder and CEO of Phorm, the AIM-listed ‘behavioural targeting’ company which will track users at an ISP level for the purposes of targeting advertising. ISPs signed ... |
| Feb 29, 2008 | Phorm might be onto something | Since behavioural targeting company Phorm launched recently I’ve looked at the ins-and-outs of the system and it does look pretty interesting. Phorm is basically an add-on service for an ISP which looks at all your web surfing and attaches ... |