Startups
Phlur brings you fine fragrances created by world-class perfumers, our fragrances are meticulously crafted with modern sensibility and radical transparency.
Overview
Location
United States, Texas, Austin
Employees
11-50
Total raised
$14.8M
Founded date
2015
Funding Rounds 3
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Mar 19, 2018 | Series A round | $6M | |
| Aug 23, 2016 | Funding round | $1.8M |
Mentions in press and media 14
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Aug 6, 2025 | Prelude Growth Partners Closes Third Fund, at $600M | Prelude Growth Partners, a NYC-based growth equity firm focused on partnering with high growth branded consumer product and service businesses, closed its third fund, at $600M. Fund III received support from a broad base of prestigious inst... |
| Oct 30, 2022 | The Best New Fragrances Of Fall 2022 | Ellis Brooklyn Vanilla Milk Eau de ParfumEllis Brooklyn |
| Oct 30, 2022 | 9 Perfume Brands You Need To Know | From new launches to tried and true scents, now is as good a time as any to experiment with different scents and mix up your perfume game. here are 9 perfumes you need to know: |
| Jun 26, 2019 | It’s Not All Smooth Sailing for Facebook’s Libra Project: Term Sheet | LIBRA CONCERNS Before Facebook’s Libra project made its public debut, it recruited high-profile backers that would act as its launch partners. They include Visa, Uber, Mastercard, PayPal and Stripe. Paid Content Securing the enterprise with... |
| Jun 25, 2019 | Austin’s PHLUR Gets $7 Million in Funding and Buys Austin-based Texas Beauty Labs | Austin-based PHLUR, a fragrance company, announced Tuesday that it has received $7 million in funding. |
| Jun 25, 2019 | PHLUR Secures $7M | AUSTIN, TX, Today PHLUR, the leading fully transparent and sustainable fragrance company, announced that it has completed its Series A with a total of over $7mm in funding. >> Click here for more funding data on PHLUR >> To ... |
| Jun 25, 2019 | Smells Like Money: PHLUR Raises $7M and Acquires Austin Startup | Memorable scents bring in the bucks. And they have for decades -- just turn the page to one of those scented inserts in almost any fashion magazine. But, like many legacy industries, the fragrance sector isn't immune from disruption. That's... |
| Jun 25, 2019 | PHLUR Raises $7M in Series A Financing | PHLUR Inc., the leading fully transparent and sustainable fragrance company, announced that it has completed its Series A with a total of over $7mm in funding. The round was led by Symrise Inc, joined by existing investor Next Coast Venture... |
| Jun 25, 2019 | Phlur Raises $7M in Series A Funding; Acquires Texas Beauty Labs | Phlur, Inc., an Austin, Texas-based fragrance company, completed a $7m Series A funding round. The round was led by Symrise Inc, joined by existing investor Next Coast Ventures, and new investor Belcorp. In conjunction with the funding, Phl... |
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FAQ about Phlur
When was Phlur founded?
Phlur was founded in 2015.
How much funding has Phlur raised?
Phlur has raised $14.8M in total across 3 funding rounds.
What funding rounds has Phlur raised?
Parsers VC lists 3 funding rounds of Phlur, among them a Series A round of $6M on Mar 19, 2018 and a funding round of $1.8M on Aug 23, 2016.
What has the press written about Phlur?
Parsers VC has collected 14 articles mentioning Phlur, among them “Prelude Growth Partners Closes Third Fund, at $600M” (Aug 6, 2025) and “The Best New Fragrances Of Fall 2022” (Oct 30, 2022).
Is Phlur still active?
Yes, Phlur is active; its latest activity on Parsers VC dates from Aug 6, 2025.