Perkönig was acquired by funds advised by Maxburg directly from the founders as part of a corporate succession plan. The company sells fashion jewellery through pop-up stores at folk festivals, funfairs, Christmas markets and wine festivals. Streamlined cost structures and tight organization of operational processes, supported by a proprietary IT system, enable the company to manage more than 350 temporary point-of-sales (POS) with just 35 full-time employees. Perlkönig focuses on female customers with its own value-price collection of signature jewellery whilst continuing to expand its market presence.