Penelope

Building a robust financial future for you and yours. Penelope understands that as a small business owner or founder, you’ve got a million things to juggle. Some are small, some are big, and some seem so large that it’s easier to pretend they aren’t there. When it comes to retirement planning, Penelope provides streamlined, affordable savings vehicles for you and your employees without hassle, unnecessary jargon or hidden charges. A low-cost 401(k) subscription model, Penelope’s intuitive technology platform automates employee investing, streamlines costs and paperwork, and provides learning tools for employees. Our Story As a child growing up in Los Angeles, Jean Smart watched her immigrant parents work tirelessly to provide for their family and employees. As owners of a grocery store and a restaurant, Jean’s parents valued education and hard work. While her parents took care of everyone around them, they didn’t formally invest in their own retirement, leaving them vulnerable in their later years. Jean’s parents were an all too familiar story in the US; equal parts inspiration and cautionary tale. After a career in financial services, Jean decided to start Penelope - a 401(k) platform focused on micro and small businesses. She brought on Paul Choi and Monica Barry as co-founders. Today, Jean and the Penelope team are on a mission to enable every small business owner and employee to build a bright financial future.