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Parks Associates
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Parks Associates

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https://www.parksassociates.com/
Last activity: 27.07.2026
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Categories: AssistedB2CEnergyTechHealthTechHomeInternetInternet of ThingsMarketResearchService
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Likes
885
Followers
5.53K
Website visits
61.4K /mo.
Mentions
145

Overview

Location
United States, Illinois, Addison
Employees
51-200
Phone
+1 972-490-1113
Founded date
1986

Mentions in press and media 145

DateTitleDescription
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Jul 23, 2026Massive changes coming to Amazon Prime VideoAmazon CEO Jeff Bezos. Abdul Saboor/Reuters Jeff Bezos has identified a new, high-profile platform to help showcase the hundreds of billions of dollars Amazon has bet on AI: Prime Video. The Amazon founder and executive chairman pushed Prim...
Mar 5, 2026Can Robot Vacuum Cameras Be Hacked? How to Protect Your PrivacySmart devices have become a regular part of life in many U.S. homes, from smart speakers and thermostats to automated floor cleaners. As newer cleaning robots increasingly rely on built-in cameras to navigate more efficiently, questions abo...
Dec 19, 2025Upbeat Technology Sets New Industry Standard with Novel MEMS Technology for AI Vibration and Bone-Conduction ApplicationsEnhancing wearables, AR/VR, drones, and IoT with superior voice clarity, intelligent sensing, and extended battery efficiency TAIPEI, Dec. 19, 2025 /PRNewswire/ -- Upbeat Technology, a pioneer in ultra-low-power compute, voice, and edge AI ...
Aug 13, 2025How lenders can win loyalty by owning the whole home journeyMortgage lending has shifted into an experience economy. Interest rates dominate conversations, yet only 29% of borrowers who complete a rate-and-term refinance stay with their current servicer, according to ICE Mortgage Technology’s July 2...
Dec 3, 2024Guardian Alarm Wins Top Security Industry Honor: SDM Dealer of the YearGuardian Alarm - SDM Dealer of the Year Award From customer loyalty to company culture, Guardian Alarm is recognized for its growth and achievements in 2024, earning the company top industry honors as SDM Dealer of the Year. SOUTHFIELD, Mic...
Jul 30, 2024Frequence Launches Sophisticated Targeting for Live & Streaming SportsFrequence, a leader in advertising sales automation and workflow software, announced today the launch of a new suite of features for advertisers targeting live and streaming sports programming that include comprehensive reporting, omnichann...
May 24, 2024Broadband Forum Celebrates 20 Years of Device Management StandardsBroadband Forum is celebrating the 20-year anniversary of its groundbreaking TR-069 standard that has paved the way for the open standards organization’s flagship TR-369/User Services Platform (USP). TR-069 has laid the foundations of ubiqu...
Mar 18, 2024Parks Associates: Generative AI is Paving the Way for Innovative Streaming Business ModelsUS internet households spend $73 per month on average on streaming services Parks Associates, in partnership with FPT Software, announced new research, Maximizing Returns: Generative AI’s Impact on Entertainment, addressing the emergence of...
Feb 20, 2024Walmart buying TV-brand Vizio for its ad-fueling customer dataEnlarge Vizio reader comments 83 Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data. Walmar...
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FAQ about Parks Associates

When was Parks Associates founded?

Parks Associates was founded in 1986.

What has the press written about Parks Associates?

Parsers VC has collected 145 articles mentioning Parks Associates, among them “Massive changes coming to Amazon Prime Video” (Jul 23, 2026) and “Can Robot Vacuum Cameras Be Hacked? How to Protect Your Privacy” (Mar 5, 2026).

Is Parks Associates still active?

Yes, Parks Associates is active; its latest activity on Parsers VC dates from Jul 27, 2026.