PARKLU by Launchmetrics

PARKLU is a Launchmetrics company. Launchmetrics is the leading Brand Performance Cloud for the Fashion, Luxury & Beauty (FLB) industries around the world. PARKLU is the leading influencer marketing platform in China, empowering brands to make data-driven decisions for every influencer initiative. PARKLU curates China’s most effective KOLs (Key Opinion Leaders) across different social media platforms into a single database. Then layers on top comprehensive real-time campaign-tracking, an end-to-end KRM solution, and social listening analytics technology. PARKLU influencers specialize in fashion, beauty, food & beverage, travel, kids & parents, health & fitness, home & design, and more. PARKLU’s KOL relationship management (KRM) and analytics platform is used by global brands and agencies to reach Chinese customers. PARKLU was founded by Kim Leitzes. She assembled a team of developers, KOLs, and data-driven marketers who knew there had to be a better way for brands to work with Chinese influencers. PARKLU’s proprietary technology and data solutions now give marketers the ability to discover brand ambassadors, customize KOL recommendations, benchmark and monitor KOL activity, communicate directly with KOLs, manage campaigns end-to-end, escrow payments, customized tracking reports, and more. We believe brand marketers need a better way to manage KOLs and KOC. What is a KOL/KOC Relationship Management (KRM) platform? KRM combines KOL marketing tech, CRM like functions, and social listing analytics with automated communication and campaign features. Brands are then able to scale relationship building with KOL/KOC, by aggregating them into brand owned private collaboration channels. This turnkey solution is for brands that want to leverage long-term on-going relationships with KOL/KOC. Our vision is to create marketing technology, that once integrated, is inseparable from a brand’s KOL/KOC strategy, as the platform becomes the strategy and the tools become the tactics. From Fortune 100 companies to independent brands, hundreds of customers such as Abercrombie & Fitch, Blue Nile, ColourPop, Schwarzkopf Professional, and Shiseido, trust PARKLU to discover opportunities and optimize investments in the China market. PARKLU has been featured by The New York Times, Vogue Business, Vanity Fair, Forbes, Ad Age, BoF, Campaign, 36KR, CCTV, and more. About Launchmetrics: Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,000 customers create inspiring, impactful and measurable experiences. Its Brand Performance Cloud provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs and measure their brand performance. The company’s AI-driven and proprietary Media Impact ValueTM gives customers the ability to benchmark their performance against 2,000 competitors worldwide. Launchmetrics' intelligence empowers these companies to grow their businesses and streamline their processes, bringing a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision making required for agility. Founded in New York and with operating headquarters in Paris, Launchmetrics has employees in ten markets worldwide and offers support in five languages. Launchmetrics has been the trusted brand performance technology to brands worldwide such as Dior, Fendi, TopShop, Shiseido, NET-A-PORTER and Adidas as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Camera Nazionale Della Moda Italiana, and the Fédération de la Haute Couture et de la Mode. To learn more about Launchmetrics, please visit launchmetrics.com