| Date | Title | Description |
| 21.10.2024 | Single-Touch vs. Multi-Touch Attribution: Which Model Fits Your Strategy? | Table of Contents
1. What is Attribution Modeling? A Quick Overview
2. Single-Touch Attribution: Simple but Limited
2.1 Pros of Single-Touch Attribution
2.2 Cons of Single-Touch Attribution
3. Multi-Touch Attribution: Capturing Complex B2B ... |
| 27.09.2024 | The Rise of Marketing Automation: A New Era for Businesses | In the fast-paced world of business, time is money. Marketing automation is the new lifeline for companies striving to connect with customers and streamline their operations. It’s not just a trend; it’s a revolution. Automation tools are tr... |
| 25.09.2024 | Colin Rowe Discusses Marketing Automation Tools | Share
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Marketing automation is changing the game for businesses when it comes to connecting with customers and managing marketing campaigns. It’s all about working smarter, not harder. With automation tools, companies... |
| 30.07.2024 | Стратегия для бизнеса в 2025: что надо сделать, чтобы маркетинг не сгорел | Продажи — это жизненная сила любой компании. И на данный момент нет недостатка в возможностях отслеживания показателей эффективности продаж. Темпы роста продаж, которые увеличиваются с каждым годом, являются определенным маркером успеха. Су... |
| 13.06.2024 | How to Leverage the 4 Ps of Marketing strategy in Manufacturing to Maximize Growth | Share
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The success of your marketing strategy and generating sustainable, double-digit growth – especially for established, B2B manufacturers – depends on how effectively you address the four Ps of marketing to drive ... |
| 22.05.2024 | Trilliad adds Technology Services Capabilities with acquiring Sercante | Trilliad, an innovative Growth Service Provider (GSP) today announced its strategic acquisition of Sercante, a leading Salesforce Marketing Cloud and Pardot consulting firm. This acquisition supports Trilliad’s vision of being the market-le... |
| 10.11.2021 | With booming growth, Media Tradecraft is taking a customizable approach to digital advertising | For digital advertising firm Media Tradecraft, placing an online ad company in the midst of the NoVa data center corridor is a combo as natural as peanut butter and jelly.
“This area is really rich in technology, it’s rich in data, it’s ric... |
| 26.08.2021 | Power Up Salesforce Pardot with These AppExchange Apps | This piece was originally published by AppExchange on Medium.
Our community knows that AppExchangeis all about doing more with Salesforce. Whether you're looking for a solution with no code, low code, or lots of code, AppExchange is the mos... |
| 14.05.2021 | 4 Overlooked Benefits of Account-Based Marketing for Enterprise Organizations | May 14, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
There are thousands of articles, webinars and infographics out there that dive into all of the benefits of an account-based marketing (ABM) strategy. For... |
| 05.05.2021 | Growth Hacking 101: How to Apply Growth Hacking Strategies to Your Business | Growth Hacking, a term coined by Sean Ellis, the founder, and CEO of GrowthHackers, in 2010, generally means any creative and low-cost strategy related to the growth of a business. This term is widely used relating to startups that need to ... |
| 14.12.2020 | Digital.com Announces Best Marketing Automation Software of 2021 | SEATTLE (PRWEB) December 14, 2020
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best marketing automation software of 2021. The top firms were evaluated based on... |
| 25.09.2020 | Top 18 Digital Marketing Automation Tools by Experts in 2020 | The digital marketing concept has become a popular topic to discuss. Online business owners show their high interest in the digital marketing concept to position their website high on the searches. Not only this, but it is also followed by ... |
| 05.05.2020 | Top Business Funding for CRM & Online Marketing | COVID-19 has created a fundamental shift in how businesses interact with customers, forcing even the most traditional brick-and-mortar establishments to pivot to online tools in order to stay operational. And while some businesses like Trad... |
| 03.12.2019 | Progressive VCs and private equity are using tech and analytics to revolutionize investing | David Teten Contributor
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David Teten is Founder of Versatile VC and writes periodically at teten.com and @dteten.
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In the future, everyone will be famous for 15 followers
These new data sources ... |
| 07.09.2017 | Stan Bokov, social finance, and the wedding of Alexa and Cortana – VB Engage | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
In this week’s episode, Travis and Stewart interview Stan Bokov, who managed to promote his “social network of fintech” to millions of ... |
| 01.02.2017 | 5 Email Marketing Platforms for Higher Conversion Rates in 2017 | Right now, the ROI of email marketing is huge. In fact, email marketing prompts order values three times as high as those produced by social media. With so many email marketing platforms out there, it can be tough to decide which one fits.
... |
| 24.11.2016 | The top 7 marketing tools and apps for Salesforce | By Sean Mitchell
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Thu, 24th Nov 2016
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Hushly
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FYI, this story is more than a year old
Our team attended last month's Salesforce Dreamforce event in San Francisco. We visited each stand at th... |
| 21.06.2016 | How to attract more sales when the Nigerian economy is down: Lessons from the Tomato scarcity | Share this article:
Apart from a weakening currency, one of the major challenges in Nigeria is the rising price of Tomatoes. The tomato drought is so real that people are learning to prepare “tomato-less” stew. While Nigeria had this gory s... |
| 11.11.2015 | 5 Steps That Can Light Up Your Marketing Efforts | Guest author Stephen Moyers is an online marketer, designer, avid tech-savvy blogger. Associated with Los Angeles-based SPINX Digital Agency, he writes about online marketing, web design, development, social media marketing and more.
With r... |
| 05.05.2015 | 3 ways marketing can help sales win | This sponsored post is produced by Salesforce Pardot.
As a marketer, it can be easy to forget that you have one very important customer sitting right in your own office — and that’s your sales team. From the beginning, we’re taught to merge... |
| 12.04.2015 | 5 Tech Solutions to Boost Your Marketing Efforts | Technology is a tool that can help amplify your company’s marketing efforts. During your early startup phase, it’s probably best to keep it simple and stick to the basics. But once you’ve hit your stride, you should start looking for ways t... |
| 10.04.2015 | Salesforce Launches the Next Generation of B2B Marketing Automation | Now sales and marketing teams are empowered with insight-driven prospect engagement to sell smarter, powered by Salesforce Pardot
New Intelligent Engagement Studio and Sales Cloud Engage will deliver sophisticated adaptive lead nurturing, v... |
| 09.04.2015 | Salesforce’s Pardot adapts to a new reality: ‘the buying cycle has changed’ | Business folk, like self-researching buyers everywhere, have largely made up their minds by the time they’re ready to make a purchase.
To better respond to the prospective buyer’s quickly changing needs, Salesforce’s B2B marketing platform ... |
| 09.04.2015 | Salesforce’s Pardot adapts to a new reality: ‘the buying cycle has changed’ | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Business folk, like self-researching buyers every... |
| 29.10.2014 | Salesforce’s Reinvention As A Marketing Behemoth | Serge Salager Contributor
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Salesforce’s Reinvention As A Marketing Behemoth
Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.
E... |
| 01.05.2014 | Pardot is the fastest-growing marketing automation system, beating Hubspot, Marketo, Act-On | Salesforce’s B2B marketing automation subsidiary Pardot almost tripled its customer acquisition rate last month, bringing in a massive 1,128 new customers while only losing 104.
Its competitor, Hubspot, gained almost as many customers — 1,0... |
| 15.04.2014 | Marketing automation startup Act-On raises $42M, sets sights on IPO | Act-On founder and CEO Raghu
In one of the bigger tech-related fundraising rounds that the Portland area has seen over the past year, Beaverton, Ore.-based marketing automation software company Act-On today announced $42 million in new fina... |
| 12.10.2012 | ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate | ExactTarget, the marketing software giant that went public in March, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million ($85.5 million in cash and $10.0 million in Exa... |
| 02.08.2012 | So Far So Good For Eloqua IPO – Shares Up 13% In First Day of Trading | The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua’s initial public offering.
The stock opened at $12.02 per share on the NASDAQ for the SaaS provider of ... |
| 12.07.2012 | Reminder: TechCrunch Is Coming To Greenville, SC Tonight! (UPDATED LOCATION) | For many a TechCruncher, the past week has been the same as most. Break some news, go to some events, turn the world on with your smile… you know the drill. But for John Biggs, Josh Zelman and I (and at times Matt Burns), this week has been... |
| 11.07.2012 | Reminder: We’re In #TCCharlotte Tonight And Waiting To Hear Your Pitch | Hello, Charlotte! The TCMobile is now back in your beautiful city and we’re ready to hang out tonight at Packard Place. We had a great night in Durham and we’re ready for more NC.
You can RSVP here and we would love to chat with you tonight... |
| 10.07.2012 | #TCDurham: See You Tonight At Bay 7 (Updated Location) | We are headed towards Durham right now in the TCMobile but we have some very urgent news: the event will be held down the street from Tyler’s at the American Tobacco Event Space called Bay 7. Bay 7 is two doors down from Tyler’s.
You can RS... |
| 09.07.2012 | Reminder: #TCATL Is Kicking Off At 6pm Tonight | We’re live in Hotlanta tonight from 6pm to 10pm at Sweetwater Brewery. We have over a thousand RSVPs and we want you guys to beat NYC in terms of turn-out and energy, so head over here to RSVP and bring your best elevator pitch.
What can yo... |
| 06.07.2012 | Remember: See Us In Savannah, Georgia Tonight At 6pm | Here we go: tomorrow we’re heading to the offices of Creative Coast, 15 West York Street for our first ever Savannah meet-up. We’re excited to see what Savannah has to offer. You can RSVP here.
Special thanks to The Creative Coast for hosti... |
| 05.07.2012 | Southern Start-Ups: Tomorrow We’re Coming To Savannah! | Here we go: tomorrow we’re heading to the offices of Creative Coast, 15 West York Street for our first ever Savannah meet-up. We expect a few hundred folks to roll out and we’ll have some excellent food sent over by Erwoods.com and MyApply.... |
| 26.06.2012 | Wanted: Charlotte Sponsors For The TC Southeast Mini Meetup Tour | The TC Southeast Mini Meetup Tour is mere weeks away, and we’re in the final stages of preparation. This is set to be our biggest meetup tour yet, hitting five cities over the course of a week, and with that comes quite a bit of planning. T... |
| 21.06.2012 | Get Ready For The TC Southeast Mini Meetup Tour: July 6 – July 12 | Hot on the heels of the TechCrunch Philadelphia Mini Meetup, I can’t help but look forward to what’s next: a full-scale tour of the Southeast. We’re hitting Savannah, Atlanta, Raleigh-Durham, Charlotte, and Greenville, in that order between... |
| 13.06.2012 | TechCrunch Is Holding Office Hours On Our Southeast Meetup Tour: Reserve Your Spot Now | We’re less than a month away from our Southeast Meetup Tour, where we’ll hit Savannah, Atlanta, Raleigh-Durham, Charlotte, and Greenville. It’s sure to be a mess of fun and a total mess all at the same time, just as it should be. We’ll toss... |
| 06.06.2012 | The Southeast TC Meetup Tour Is On Like Donkey Kong (But With Comfort Food Instead Of Bananas) | And we’re off.
The Southeast meetup tour is officially a go. We’ll be hitting up Savannah, Atlanta, Raleigh, Charlotte and Greenville on a quest to uncover hidden technological gems that may or may not get pitched with a southern drawl. I’m... |
| 25.05.2012 | Southeast, Here We Come: The Savannah, Atlanta, Charlotte, And Raleigh-Durham Meetups Are Go | TechCrunch is headed down south this summer and we’re starting our trip in Savannah, Atlanta, Charlotte, and Raleigh-Durham. We already have some great spots lined up but we definitely need your help finding a few more locations.
We begin b... |
| 26.01.2012 | How to gauge marketing: Stop measuring page views, start measuring qualified leads | Small-business budgets are tight, and executives are scrutinizing marketing budgets like never before. As proof of their value, marketing teams have traditionally pointed to successes like how website page views have grown by 200% in the pa... |
| 18.09.2011 | Marketers: Don’t be creepy with social media | Social networking began as a personal communication tool. Friendster, MySpace and Facebook were all about friendships and dating. Today of course, social media has also become another arm of marketing.
Increasingly, businesses are actively ... |
| 18.09.2011 | Marketers: Don’t be creepy with social media | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Social networking began as a personal communicati... |
| 31.08.2011 | Pardot adds powerful social features into its cloud marketing automation | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Pardot on Wednesday announced that it is adding n... |
| 31.08.2011 | Pardot Makes B2B Marketing More Social | If you want something more capable than Hootsuite to handle your social media marketing, then you might want to take a closer look at what Pardot’s Marketing Automation service provides. The marketing automation platform has gotten some new... |
| 15.09.2010 | New Logistics: Web-Based Tools for International Marketing | While the logistics of moving goods and information around the globe is rapidly changing, marketing to international audiences, for the most part, is little different from marketing domestically. Abe Burmeister, co-founder of apparel compan... |
| - | All you need to know about Digital Marketing Automation | Your competitors are vying for your customers’ attention as much as you are. It means your audience is getting inundated with tons of messages that sound similar at the same time. Adding to the noise won’t make your marketing effective.
It’... |
| - | Top 7 Marketing Automation Companies for 2021 | The rise of marketing automation is inevitable. As more and more businesses are shifting online, marketers are looking for efficient and effective ways for marketing campaigns.Manual processes have to be eliminated and repetitive tasks must... |
