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| Sep 13, 2023 | Outward Media, Inc. B2BC Marketing Database Reaches 145 Million Contacts with Validated Email Addresses | OMI Logo
B2BC marketing data provider fuels digital marketing campaigns for leading brands; offers one of the largest US-focused SMB databases; and guarantees 95% email validity for 30 days
LOS ANGELES, Sept. 13, 2023 /PRNewswire-PRWeb/ -- ... |
| Jul 19, 2023 | 20 Key Reasons Why Agency Clients Fail To See The ROI They’re Seeking | getty |
| Jul 18, 2023 | 20 Underappreciated Qualities Agency Pros Value In Their Sales Peers | getty |
| Jun 14, 2023 | 18 Agency Leaders Share Tech And Trends They’re Leveraging In 2023 | getty |
| Mar 14, 2023 | Outward Media, Inc. Announces New B2B Marketing Database Milestone with 117 Million Contacts Now Available | OMI's B2B database now exceeds 117 million manager- and professional-level and above contacts with validated email addresses, spanning more than 18 million businesses. The expanded database includes 87 million SMB records, making it on... |
| Mar 6, 2023 | Launching A Branded Blog? Here Are 15 Tips From Agency Pros | Blogging has become an essential component of many companies’ content marketing strategies, providing a platform to showcase their expertise and engage with their target audience. However, launching a successful branded blog can be a daunti... |
| Nov 10, 2022 | 15 Tips To Showcase A Brand’s Value Proposition With Case Studies | When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to relevant questions they may still have ca... |
| Nov 4, 2022 | 14 Tips For Agencies Planning End-Of-Year PTO Amid Continuing Client Work | As with most businesses that offer services rather than products, when agencies see many teammates taking paid time off at the same time—which often happens around major holidays and in the summer months—measures must be taken to ensure cli... |
| Nov 3, 2022 | 15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start | The countdown to the holidays has begun, and consumers and brands alike are putting their plans into action to make the most of the season. While a customer who puts off shopping for gifts until the very last minute can usually find somethi... |
| Aug 5, 2022 | 16 Ways To Leverage E-Commerce Trends Every Marketer Should Know About | The world of e-commerce has been consistently and rapidly evolving since its inception, and the rate of change has only increased over the past few years. As more consumers turned to the Web for their shopping needs during the Covid-19 pand... |
| Jun 27, 2022 | Outward Media, Inc. Launches on Snowflake Marketplace and Snowflake Media Data Cloud | “Our partnership with OMI continues to strengthen as we collaborate to provide joint customers with high-quality B2B contact data on Snowflake Marketplace and the Snowflake Media Data Cloud.” -- Kieran Kennedy, Head of Snowflake Marketplace... |
| Mar 21, 2022 | 14 Essential Tips For Launching A Blog To Highlight A Brand | Creating a blog to highlight your brand is a great way to achieve multiple objectives at once. With a well-conceived, well-executed company blog, you not only can draw potential customers who are seeking information about your industry or t... |
| Jan 14, 2022 | 15 Top Trends That Will Impact Marketing In 2022 | Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. Afte... |
| Dec 9, 2021 | Outward Media, Inc. Provides B2B Data to Federal Agencies for the First Time via Grist Mill Exchange | OMI’s intent monitoring data and B2B business contact data are now being hosted on the innovative Grist Mill Exchange data marketplace
LOS ANGELES (PRWEB) December 09, 2021
Outward Media, Inc. (OMI), a leading provider of multi-channel mark... |
| Nov 4, 2021 | 14 Emerging B2B Marketing Trends That Will Stand The Test Of Time | Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior. In the past year, businesses have had to rethink popular practices in B2B marketing to keep up with seismic shifts in the global economy caused... |
| Oct 26, 2021 | How To Course-Correct A Poorly Received Advertising Campaign | Sometimes, an ad campaign just doesn’t land quite right with the target audience. Although you may have done your research and informed your strategy with data, for whatever reason, your efforts may be building the wrong kind of brand aware... |
| Oct 18, 2021 | 13 Trends Agency Owners Can Leverage To Stand Out In 2022 | From types of clientele to subject matter expertise, practice areas and menus of services, every agency has its particular differentiators that help it stand out in a crowded field and appeal to its target audience. Facing stiff competition... |
| May 24, 2021 | 12 Influential Books Every Agency Professional Should Read | At a time when most people rarely look for answers beyond a simple Google search, there’s real power in reading work published by those who have been where you dream of going. Whether you’re just starting out or a veteran looking to sharpen... |
| Apr 21, 2021 | 14 Ways To Ensure A Content Marketing Strategy Provides Value To Audiences | Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. A solid content marketing plan will help build your business’s reputation and credibility. |
| Apr 20, 2021 | 15 Excellent Ways To Surprise And Delight Customers | Delivering a quality customer experience is one of the most important aspects of running a business. As successful marketers know, providing valuable products and services and being available for questions and concerns are important factors... |
| Mar 12, 2021 | How 15 Agencies Are Creating A More Engaging Workplace In 2021 | From communal meeting spaces to office parties, the setup of a traditional, on-site workplace lends itself to employee engagement. However, as more agencies adopt work-from-home or flex-location policies for the long term, they may face new... |
| Mar 9, 2021 | 16 Simple Website Changes That Can Make A Brand More Appealing | A primary function of a business website is to attract new customers. As such, it’s crucial for companies to ensure that their websites represent them in the best possible light and appeal to their target audience. |
| Feb 23, 2021 | Outward Media Announces Availability of SMB and Medical Market Contact Data on Leading Data Marketplace | OMI has focused on the SMB and Small Office Home Office (SOHO) market for years, with an SMB-SOHO database spanning more than 40 million contacts, which makes it one of the largest of its kind.
LOS ANGELES (PRWEB) February 23, 2021
Outward ... |
| Feb 22, 2021 | 15 Digital Advertising Challenges To Overcome In 2021 | Given the innovations in digital advertising that continue to arise every year, advertisers may be feeling pleasantly overwhelmed with options to choose from. Yet reaching target audiences online with the right content at the right time is ... |
| Oct 28, 2020 | 12 Things To Double-Check Before Hitting Send On A Marketing Email | While email marketing is still one of the most reliable forms of outreach, some important elements must be double-checked before hitting send. To ensure that your message comes through clearly and provides the most value possible to the rig... |
| Oct 27, 2020 | 11 Smart Ways To Adapt Marketing Campaigns This Holiday Season | Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even totally upend commonly used tactics this holiday season to reach consumers who are in a very different mindset and fac... |
| Oct 9, 2020 | 13 Ways To Leverage The Trust-Building Power Of Company And Personal Accolades | Having the hard work that you and your company do acknowledged feels great. What’s more, testimonials, awards, honors and other forms of recognition you receive provide opportunities to build credibility and trust with both current and pote... |
| Jul 7, 2020 | 13 Critical Steps When Partnering With An Influencer | Influencers are among the most impressive traffic-generation engines marketers have available to them today. However, not all influencers are created equal. For a business, just seeing the numbers that an influencer can impact is only the t... |