Category is the New Strategy.
The company that designs the Category is best positioned to Dominate it.
The Out-Position team has a solid history and experience base in Category Design. Founding members have worked with the Play Bigger team since 1999.
Some notable case studies include the fastest growth in market capitalisation for a professional services company (the e-business systems innovator category); and the biggest software acquisition of 2006 driven in huge part due to the category design and its dominant market leadership (Mercury; USD 4.5 Bill; the Business Technology Optimisation (BTO) category).
Out-Position currently has direct staff in Australia and Singapore, and is part of the Play Bigger partner network which has global coverage.
Out-Position is the exclusive partner for Play Bigger in Asia Pacific and Japan.
The company that designs the Category is best positioned to Dominate it.
The Out-Position team has a solid history and experience base in Category Design. Founding members have worked with the Play Bigger team since 1999.
Some notable case studies include the fastest growth in market capitalisation for a professional services company (the e-business systems innovator category); and the biggest software acquisition of 2006 driven in huge part due to the category design and its dominant market leadership (Mercury; USD 4.5 Bill; the Business Technology Optimisation (BTO) category).
Out-Position currently has direct staff in Australia and Singapore, and is part of the Play Bigger partner network which has global coverage.
Out-Position is the exclusive partner for Play Bigger in Asia Pacific and Japan.
Location: Singapore
Employees: 1-10