Mentions in press and media 9
| Date | Title | Description |
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| Jul 28, 2026 | OPIA Helps Consumer Electronics Brands Drive Sales Through Strategic Trade-In Programs | Sarah Fournier, VP of Sales, Opia As Consumers Seek Greater Value and Sustainable Upgrade Options, OPIA Highlights How Trade-In Promotions Increase Sales While Reducing Fraud and Financial Risk Consumers want smarter, more affordable ways t... |
| Jul 6, 2026 | Buying a TCL TV in the UK? Don’t miss this five-year warranty offer | If you are planning to buy a 2026 TCL TV in the UK, the company’s new five-year warranty offer could be useful, but it does not apply automatically. TCL has announced a promotional warranty for select 2026 TV models, extending its standard ... |
| Jun 2, 2026 | Opia Introduces Seasonal Promotion Strategies Designed to Help Tire Brands Drive Sales During Peak Travel Periods | Sarah Fournier, VP of Sales, Opia New guidance on promotions help tire manufacturers and retailers convert cautious consumers during summer and back-to-school travel seasons Summer and back-to-school periods create natural purchase windows ... |
| May 12, 2026 | NEW DATA SIGNALS SHIFT IN CLUB CHANNEL AS BRANDS PRIORITIZE VALUE-DRIVEN PROMOTIONS TO DRIVE SELL-THROUGH | OPIA data shows strong consumer response to value-driven programs as leading brands drive measurable performance without relying on discounting Retailers today are focused on performance and predictability” — Matt Barrett, Account Director ... |
| Apr 8, 2026 | Opia's Over-Redemption Protection Program Helps Brands Manage Promotional Campaign Risk | Budget safeguards around promotional risk as participation volatility increases across appliances, automotive, and consumer electronics categories Promotions should drive growth without introducing uncertainty into the budget. Our over-rede... |
| Feb 24, 2026 | OPIA Delivers 200th Sales Promotion for NATM, Driving Measurable Sell-Through and Purchases Across Key Retail Categories | Milestone highlights disciplined execution across Major and Luxury Appliances, Consumer Electronics, and Mattress/Bedding These programs show how post-purchase incentives, when executed with precision, can drive sell-through, increase baske... |
| Feb 19, 2026 | Opia Launches Client Gift Concierge, Modernizing Client Gifting for Real Estate and Service Professionals | Innovative platform replaces manual gifting with instant, compliant, and retention-focused rewards Client Gift Concierge simplifies gifting into something agents can execute in seconds without sacrificing personalization or accountability.”... |
| Feb 10, 2026 | OPIA ANNOUNCES EXPANDED & ENHANCED FRAUD PROTECTION TO COMBAT AI-FUELED ATTACKS | New Technology and Expanded Expert Oversight Help Retailers Stay Ahead of AI-Driven Abuse Promotions are one of the most effective levers for growth. Fraud prevention has to be built-in. With the right technology and expertise, brands don’t... |
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FAQ about Opia
What has the press written about Opia?
Parsers VC has collected 9 articles mentioning Opia, among them “OPIA Helps Consumer Electronics Brands Drive Sales Through Strategic Trade-In Programs” (Jul 28, 2026) and “Buying a TCL TV in the UK? Don’t miss this five-year warranty offer” (Jul 6, 2026).
Is Opia still active?
Yes, Opia is active; its latest activity on Parsers VC dates from Oct 6, 2026.