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As the world leader in the professional nail care industry, OPI, a division of Wella Operations US LLC, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.
Overview
Location
United States, California, Calabasas
Employees
501-1000
Founded date
1981
Mentions in press and media 12
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 30, 2025 | Important things to remember when making your next nail gel purchase | Share Share Share Share Email There’s nothing like the feeling of knowing that the weekend is approaching or a big social occasion is getting closer. It might mean shopping for a new outfit and a visit to a hair and nail salon. It’s natural... |
| May 13, 2025 | Lalruattluanga Becomes First Indian to Win Global Color Visionary Title at Wella Professionals International TrendVision 2024–25 Finale in Malta | Delhi, India History was made at the Global Wella Professionals TrendVision 2024–25 Grand Finale in Malta, as Lalruattluanga, from Shillong, was crowned the winner of the coveted Color Visionary award. A flagship competition by Wella Profes... |
| Jan 30, 2025 | OPI Unveils New RapiDry™ Nail Polish by Teaming Up With Wingstop to Introduce the “Snack in :60 Challenge” | Fans can go from fresh coat to first bite of Wingstop wings in 60 seconds flat, turning game day's messiest moments into mani moments LOS ANGELES, Calif., Jan. 30, 2025 (GLOBE NEWSWIRE) -- What's the first thing you want to do when your nai... |
| Nov 13, 2024 | The Allure of Jade Rollers and Beauty Advent Calendars: A Seasonal Guide to Self-Care | The world of beauty is a vibrant tapestry, woven with ancient traditions and modern innovations. Two standout trends this season are jade rollers and beauty advent calendars. Both offer unique ways to indulge in self-care, making them perfe... |
| Nov 11, 2024 | Best beauty Advent calendars that haven’t sold out yet | Advent calendars are a fun way to treat yourself or someone else The holiday season is known for some of the best drops in the beauty industry. The shelves (both virtual and real-life) at Sephora, Ulta Beauty, Amazon and other beauty retail... |
| Oct 25, 2024 | The Green Wave: How Wicked's Marketing Strategy Captivates a New Generation | In the world of marketing, few things are as powerful as a well-timed cultural moment. The upcoming film adaptation of *Wicked* is set to be a blockbuster, and its marketing strategy is a masterclass in capturing consumer attention. With it... |
| Oct 24, 2024 | Painting the town green: Inside the Wicked marketing playbook | Mia Fileman. Source: SmartCompany via Universal Pictures. article-article-body After two decades as one of the most beloved Broadway musicals, Wicked is painting the town green ahead of its big screen debut on November 24. The upcoming film... |
| Sep 12, 2024 | Wella Professionals Launched the New Ultime Repair Range, Offering a Revolutionary Repair Solution that Helps Achieve 12 Times Smoother Hair | Mumbai, Maharashtra, India Wella Professionals, the No.1 Salon Color Brand in the World** with 140+ years of experience in the hair care industry announces the launch of its Ultime Repair Range, featuring breakthrough solutions designed to ... |
| May 23, 2024 | Wella Signs with Front Row Group to Oversee its Amazon Media Management Services | NEW YORK, May 23, 2024 /PRNewswire/ -- Front Row Group, a partner to leading brands in accelerating their ecommerce growth on a global scale, has been selected by Wella for its Amazon Media Management service for six of the company's promin... |
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FAQ about OPI
When was OPI founded?
OPI was founded in 1981.
What has the press written about OPI?
Parsers VC has collected 12 articles mentioning OPI, among them “Important things to remember when making your next nail gel purchase” (Jun 30, 2025) and “Lalruattluanga Becomes First Indian to Win Global Color Visionary Title at Wella Professionals International TrendVision 2024–25 Finale in Malta” (May 13, 2025).
Is OPI still active?
Yes, OPI is active; its latest activity on Parsers VC dates from Sep 4, 2025.