Unveil new customer insights by cultural background Onolytics adds ethno-cultural information to your customer profiles, allowing you to understand how users engage with your brand, products, and services. Onolytics is a tool that predicts the cultural background of a person based on its first name and surname. You can run an entire database of names and append cultural related information. Culture influences consumer behaviour in various ways, you can now discover how each one of these cultural groups engages with brands, what is the average ticket size, lifetime value, etc. Figuring out these key metrics will enable a much more efficient strategy to drive sustainable growth. Ease of integration. Wide range of applications.