One of the Cool Kids

Hip, inspiring tops for juniors and misses This is a line of high quality, fashionable jersey knit tops featuring positive messages for ladies aged 13-24. The brand is the beautiful, brainy, adventurous, fun girl's go-to brand for tops that can go from school to a casual outing. Featuring intelligent graphics and empowering messages, the tops will be sold both online via our e-commerce site and in specialty retail boutiques in the US with plans to expand to Paris, London, and Japan in the first three years. The label is an expression of individuality, ambition, and forward thinking in the sophisticated young female population, using fashion as a medium. The goal is to create a much needed movement in young ladies, where redefining cool means embracing who you are.