HEALTHY EVER AFTER.
Good stuff makes a good start. Giving our little ones a taste for it welcomes a lifetime of healthy eating that takes joy in real food, fresh
from rich soil, clear water, bright air. First meals matter.
So does our time together. Let’s not fill it with a bunch of chopping and blending.
Let’s choose convenience without compromise. At-hand, baby-balanced mashups velvet with flavor, safe from the source and completely nourishing, with nothing added, subtracted or distorted. So we don’t have to give anything up, and neither do the little ones we love.
Let’s start from the beginning, without starting from scratch because a lifetime of healthy eating starts with the very first bite™
Good stuff makes a good start. Giving our little ones a taste for it welcomes a lifetime of healthy eating that takes joy in real food, fresh
from rich soil, clear water, bright air. First meals matter.
So does our time together. Let’s not fill it with a bunch of chopping and blending.
Let’s choose convenience without compromise. At-hand, baby-balanced mashups velvet with flavor, safe from the source and completely nourishing, with nothing added, subtracted or distorted. So we don’t have to give anything up, and neither do the little ones we love.
Let’s start from the beginning, without starting from scratch because a lifetime of healthy eating starts with the very first bite™
Location: Australia, New South Wales, Berkeley
Employees: 11-50
Phone: 8889831606
Total raised: $72M
Founded date: 2015
Investors 2
| Date | Name | Website |
| - | Cambridge ... | cambridges... |
| - | S2G Ventur... | s2gventure... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 14.03.2022 | Series D | $52M | - |
| 09.10.2018 | Series B | $20M | - |
Mentions in press and media 22
| Date | Title | Description |
| 13.06.2025 | Tinuiti Introduces AI SEO, The Newest Evolution of its Search Offering | Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, announced the launch of its newly expanded AI SEO offering. As a full-funnel marketing agency that got its start in search 20 year... |
| 13.03.2025 | Guest Post: The Future of Plant-Based Innovation at Expo West 2025 Natural Products Expo West 2025: A Glimpse into the Future of Plant-Based Innovation | With nearly two decades of experience in marketing and brand-building, Nils Knoop has worked with global brands like Nike, Ben & Jerry’s, and Seventh Generation, specializing in impact storytelling and sustainability-driven campaigns. A... |
| 24.02.2025 | Women Who Lead: The 2025 CNBC Changemakers and Their Impact | The landscape of business is changing. Women are stepping into the spotlight, breaking barriers, and redefining success. The 2025 CNBC Changemakers list showcases fifty remarkable women who are not just leaders but pioneers. They are shapin... |
| 24.02.2025 | CNBC Changemakers: How we chose the 2025 list of women business leaders | Tune in all day for coverage of the 2025 CNBC Changemakers The second annual CNBC Changemakers list features a group of fifty women leaders in business, breaking down barriers, committed to meaningful change, and inspiring teams and custome... |
| 24.02.2025 | From Google DeepMind to Skims and Reddit, Paris Hilton to Naomi Watts, Changemakers have a new model for success | Tune in all day for coverage of the 2025 CNBC Changemakers The second annual CNBC Changemakers list of women transforming business and philanthropy recognizes leaders whose accomplishments span many fields and innovations. Companies on the ... |
| 10.10.2024 | More snacks to include fruit and vegetable ingredients: report | Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Convenient, on-the-go snacking has become a popular replacement for mealtimes. Almost half (48%) of consumers globally consume over two snack... |
| 05.06.2024 | Some veggie puffs contain high levels of lead, Consumer Reports finds | Some veggie puffs made by Lesser Evil and Serenity Kids contain concerning levels of lead, a heavy metal linked to developmental and other disabilities in children, according to findings released Wednesday by Consumer Reports. Parents may s... |
| 03.11.2022 | Jennifer Garner On Life As An Entrepreneur Today And Her Mission To Feed Kids In America With ‘A Million Meals’ | Once Upon A Farm Co-Founder Jennifer Garner.Once Upon A Farm |
| 18.10.2022 | 11 of the best food-and-beverage venture capitalists in 2022, according to deal data and other VCs | (left to right) Jordan Gaspar, Tony Conrad, Po Bronson, and Elizabeth Edwards. H Ventures; AF Ventures; True Ventures; IndieBio; Vicky Leta/Insider This story is available exclusively to Insider subscribers. Become an Insider and start read... |
| 14.03.2022 | Once Upon a Farm Closes $52M Series D Funding Round | Once Upon a Farm, a Berkeley, CA-based children’s organic nutrition company, raised $52M in Series D funding. The round was led by CAVU Venture Partners, with participation from S2G Ventures, Cambridge, and Beechwood. The company intends to... |
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