HEALTHY EVER AFTER.
Good stuff makes a good start. Giving our little ones a taste for it welcomes a lifetime of healthy eating that takes joy in real food, fresh
from rich soil, clear water, bright air. First meals matter.
So does our time together. Let’s not fill it with a bunch of chopping and blending.
Let’s choose convenience without compromise. At-hand, baby-balanced mashups velvet with flavor, safe from the source and completely nourishing, with nothing added, subtracted or distorted. So we don’t have to give anything up, and neither do the little ones we love.
Let’s start from the beginning, without starting from scratch because a lifetime of healthy eating starts with the very first bite™
Good stuff makes a good start. Giving our little ones a taste for it welcomes a lifetime of healthy eating that takes joy in real food, fresh
from rich soil, clear water, bright air. First meals matter.
So does our time together. Let’s not fill it with a bunch of chopping and blending.
Let’s choose convenience without compromise. At-hand, baby-balanced mashups velvet with flavor, safe from the source and completely nourishing, with nothing added, subtracted or distorted. So we don’t have to give anything up, and neither do the little ones we love.
Let’s start from the beginning, without starting from scratch because a lifetime of healthy eating starts with the very first bite™
Location: Australia, New South Wales, Berkeley
Employees: 11-50
Phone: 8889831606
Total raised: $72M
Founded date: 2015
Investors 2
| Date | Name | Website |
| - | Cambridge ... | cambridges... |
| - | S2G Ventur... | s2gventure... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 14.03.2022 | Series D | $52M | - |
| 09.10.2018 | Series B | $20M | - |
Mentions in press and media 17
| Date | Title | Description |
| 10.10.2024 | More snacks to include fruit and vegetable ingredients: report | Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Convenient, on-the-go snacking has become a popular replacement for mealtimes. Almost half (48%) of consumers globally consume over two snack... |
| 05.06.2024 | Some veggie puffs contain high levels of lead, Consumer Reports finds | Some veggie puffs made by Lesser Evil and Serenity Kids contain concerning levels of lead, a heavy metal linked to developmental and other disabilities in children, according to findings released Wednesday by Consumer Reports. Parents may s... |
| 03.11.2022 | Jennifer Garner On Life As An Entrepreneur Today And Her Mission To Feed Kids In America With ‘A Million Meals’ | Once Upon A Farm Co-Founder Jennifer Garner.Once Upon A Farm |
| 18.10.2022 | 11 of the best food-and-beverage venture capitalists in 2022, according to deal data and other VCs | (left to right) Jordan Gaspar, Tony Conrad, Po Bronson, and Elizabeth Edwards. H Ventures; AF Ventures; True Ventures; IndieBio; Vicky Leta/Insider This story is available exclusively to Insider subscribers. Become an Insider and start read... |
| 14.03.2022 | Once Upon a Farm Closes $52M Series D Funding Round | Once Upon a Farm, a Berkeley, CA-based children’s organic nutrition company, raised $52M in Series D funding. The round was led by CAVU Venture Partners, with participation from S2G Ventures, Cambridge, and Beechwood. The company intends to... |
| 10.03.2022 | The Week in Agrifoodtech: Finless Foods nets $34m; CPGs & QSRs quit Russia | This week, cultivated seafood startup Finless Foods closed a $34 million funding round, Clean Crop Technologies raised funds for its crop protection tool, and Protenga nabbed capital for its insect farming operations. Meanwhile, major food ... |
| 01.09.2021 | Ari Raz Named CEO of Leading Natural Channel Non-Dairy Yogurt Brand, The Coconut Cult, to Support Nationwide Growth | The Coconut Cult Probiotic Coconut Yogurt "I am eager and excited to take with me the experience and knowledge I’ve gained from Once Upon a Farm and my team, and continue following my passion of helping emerging, CPG brands meet their ... |
| 01.12.2020 | Once Upon a Farm Releases New 'Farmer Jen's Sweet Potato Pie' Blend in Partnership with Save the Children | |
| 04.11.2020 | Pushing for US & Middle East to eat organic, Saudi prince joins Back To The Roots round | KBW Ventures, the early-stage investment firm run by Saudi Arabian prince Khaled bin Alwaleed bin Talal Al Saud, has joined an investment round into Oakland, California’s organic gardening company Back to the Roots. The round, of undisclose... |
| 11.10.2018 | Term Sheet — Thursday, October 11 | LAWLESS Good morning, Term Sheet readers. Paid Content You can't secure what you can't see From ExtraHop Bird, the electric scooter startup that raised more than $400 million, operated in five cities worldwide in May. Now, in the second wee... |
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