World class photography for the iPad (Deadpool)
Once was one of the very first magazines built for the iPad. We published interactive, feature-length photo stories from many of the world's best living photojournalists. Our team grew to 23 regular contributors, including five people full time.
Once starting building before the iPad was even announced and we launched as an Editor's Choice. From the get-go, 1200 people subscribed to the magazine at $1.99/mo. For four months Once was the highest-rated, paid publication on the App Store, and for a brief stretch we outsold the New Yorker?s app. MRR grew for the life of the company...but not fast enough.
Family members invested $65K and we grossed $30K, but ultimately we were unable to raise a seed round and closed shop in mid-2012.