| Date | Title | Description |
| 05.04.2019 | Investors Share Their Most Cringe-Worthy Misses: Term Sheet for Friday, April 5 | BIG REGRETS
On the eve of Lyft’s IPO, Twitter lit up with investors lamenting their failure to invest during the early days of the ride-hailing company.
Paid Content You can't secure what you can't see From ExtraHop
Upfront Ventures’ Mark S... |
| 20.08.2013 | Online Marketing Platform SocialChorus Raises $2.5M Series A | Online marketing platform SocialChorus has closed $2.5 million in Series A funding, bringing its total amount raised so far to $8 million. The San Francisco-based startup added a new investor, Windforce Ventures, in addition to receiving ne... |
| 09.10.2012 | Anametrix nabs $4 million to bring predictive analytics to marketers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
For marketers, it’s not always easy to prove retu... |
| 11.07.2012 | Data, Analytics, & Finding Your OKM: Mixpanel Goes Beyond Page Views | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
What’s the true measure of success for a startup? That depends on what you’re trying to accomplish. If you work at Path, the San Francisco-based mobile social network, it’s pr... |
| 19.05.2012 | Hyperlinks Are Dumb And Bleeding Money; How To Ensure Yours Aren’t | Editor’s note: Oliver Roup is the founder and CEO of VigLink, a service that makes it easier to use affiliate programs on your blog or website.
When an email hits our inbox, we know not only who it’s from but their entire web imprint. Linke... |
| 30.11.2011 | Adobe Acquires Efficient Frontier To Boost Its Digital Marketing Solutions | Adobe this morning announced its acquisition of Efficient Frontier, a digital marketing company, without disclosing the financial terms of the deal.
Adobe says the acquisition of the company will enable it to add multi-channel ad campaign f... |
| 20.10.2011 | SocialTwist adds Omniture, GT Nexus executives to team, grows 60 percent in revenue | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
SocialTwist announced today it snagged former Omn... |
| 20.10.2011 | SocialTwist adds Omniture, GT Nexus executives to team, grows 60 percent in revenue | SocialTwist announced today it snagged former Omniture worldwide channel sales exec Mark Dillon (pictured left) and GT Nexus cofounder Vijay Sundaram for its own executive staff, in addition to a 60 percent increase in revenue.
SocialTwist ... |
| 07.09.2011 | Mixpanel Now Funnels Into The Past | Mixpanel, an analytics startup that helps websites and apps track key stats in real-time, has launched a new feature that will help data-hungry site owners do even deeper dives: retroactive funnel analysis.
Funnel analysis is a technique us... |
| 07.09.2011 | How to Predict (And Improve!) Your Future Traffic | Unlike Johnny Carson’s Carnac character (pictured at left), there are serious and legitimate ways to predict how your traffic will respond to your site’s content. A new service from Adobe’s SearchCenter+ and features from the existing servi... |
| 20.06.2011 | Adobe Launches New Digital Enterprise Platform for Customer Experience Management | New Solutions Empower Marketing and IT to Transform Multi-Channel Customer Experiences
June 20, 2011 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced its new Adobe Digital Enterprise Platform for Customer Experience Management (CE... |
| 25.05.2011 | Searchmetrics named Best Technology Partner, EMEA by Adobe | Award recognises Market Leading Technology and Partner Commitment
New York and London – May 25, 2011- Search analytics leader, Searchmetrics, has been named ‘Best Technology Partner, EMEA’ by Adobe as part of the Adobe Omniture EMEA Partner... |
| 05.05.2011 | Incubator BoomStartup announces the 10 companies it will mentor this summer | Utah-based startup incubator BoomStartup announced the 10 companies it has selected to participate in its second annual class. The three-month summer program gives promising new tech companies a shot at early additional funding and attentio... |
| 29.03.2011 | Google Commerce Gets Updated With Instant Search, In-Store Availability, Recommendations And More | For the past two years, Google has offered Commerce Search, a hosted enterprise search product to power online retail stores and e-commerce websites. While Google offers hosted enterprise search to web platforms, Commerce Search was the the... |
| 28.07.2010 | Adobe Buys ECM Vendor (and Apache Contributor) Day Software | Adobe today announced it has reached a deal to acquire ECM vendor Day Software. In a telephone interview, Erik Larson Senior Director of Product Management at Adobe, cited Day’s technology’s scalability and social features and the company’s... |
| 17.06.2010 | Google's Commerce Search For Retailers Now Better And Cheaper | For any e-retailer, product search is the foundation of a commerce platform. Many times, a consumer goes directly to the search box to find the object they want. And the ability to easily find products on a retailers site affects the consum... |
| 01.04.2010 | Omniture And Others Also Feed Off Facebook Ads | Facebook is ramping up advertising by deepening its ties to other online advertising companies, particularly the ones which offer tools to manage and monitor ad campaigns. Today, it revealed its first set of partners to incorporate the Face... |
| 23.03.2010 | Social Media Tracker Viralheat Gets An Upgrade With Facebook, Twitalyzer And Klout Integration | Viralheat, the affordable social media measurement product that scours social video websites including YouTube, Hulu and Vimeo, blogs, and Twitter to deliver real-time results of consumer generated content on the web, is announcing a few ne... |
| 11.03.2010 | Battery Ventures Rakes In $750M, Is VC Funding Over the Hump? | Longtime technology innovation investment firm Battery Ventures increased its capital to over $4 billion Thursday as the firm announced the securing of its ninth fund at a value of $750 million. Startups and entrepreneurs may be able to loo... |
| 10.03.2010 | BoomStartup Gives Utah Its Own Startup Incubator | While California and New York tend to get the most attention as technology hubs, other states are quietly hosting their own vibrant communities around technology and innovation. Utah is one of these states. Utah is home to tech giants Omnit... |
| 03.03.2010 | Facebook to automate ad buying through Omniture | Adobe’s Omniture division announced this morning that the company’s widely used analytics software for online marketing campaigns will be extended to automate the process of buying advertising spots on Facebook, and then tracking the result... |
| 03.03.2010 | Omniture, Facebook Expand Social Media Marketing Partnership | Omniture, acquired by Adobe for $1.8 billion last year, has expanded its partnership with Facebook. Together, the companies aim to provide marketers with solutions to optimize the enormously popular social network as an effective online mar... |
| 03.03.2010 | Facebook to automate ad buying through Omniture | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Adobe’s Omniture division announced this morning ... |
| 12.02.2010 | Omniture extends marketing tools used by Walmart, Ford to iPhone | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Omniture is a web analytics firm for online marketers, founded in 1996 and headquartered in Orem, Utah just outside Salt Lake City. Wit... |
| 12.02.2010 | Omniture extends marketing tools used by Walmart, Ford to iPhone | Omniture is a web analytics firm for online marketers, founded in 1996 and headquartered in Orem, Utah just outside Salt Lake City. With 1,000 employees and top-brand customers including Walmart and Ford, Omiture’s tools are considered the ... |
| 19.11.2009 | Runa’s new service looks to turn web surfers into sales | Last year, e-commerce retailers spend $21 billion, or 15 percent of their revenues, in online marketing to drive traffic to their websites. The end result — a dismal 2-3 percent conversion rate between visitors and sales.
Mountain View star... |
| 19.11.2009 | Runa’s new service looks to turn web surfers into sales | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Last year, e-commerce retailers spend $21 billion... |
| 04.11.2009 | Search Til You Drop: Google Launches Hosted Commerce Search For Retailers | Searching retail sites can be frustrating at times. While many retailers try to present product search in a visually appealing way, search can often be slow or difficult to refine. Tonight, Google is making a huge play in retail space with ... |
| 22.10.2009 | Web 2.0: Flash everywhere except iPhone | Shantanu Narayen, CEO of Adobe says its Flash technology won't fall to Microsoft's Silverlight
When you think of Adobe in the space of technology, usually Flash is the first thing that comes to mind. It's almost unheard of to not have its p... |
| 20.10.2009 | Social Media Tracking Platform Viralheat Upgrades Analytics, Becomes Location Aware | Viralheat, the affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo; blogs; websites; and Twitter to deliver real-time results of consumer generated content on these sites, is adding a... |
| 05.10.2009 | Causata takes $4.5M to help companies customize their offerings in real time | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Causata, maker of software that allows companies ... |
| 05.10.2009 | Causata Launches Customer Interaction Platform With $4.5M From Accel Partners | Accel Partners has poured $4.5 million into Causata, a San Francisco-based software startup that provides tools companies can use to optimize customer experience and business results.
The Series A round actually closed back in April this ye... |
| 05.10.2009 | Causata takes $4.5M to help companies customize their offerings in real time | Causata, maker of software that allows companies to tightly customize their offerings for their individual customers, has raised $4.5 million in first-round venture funding from Accel Partners. It used the money, closed back in April, to la... |
| 20.09.2009 | Omniture and comScore team up to improve web data | Updated
Omniture and comScore just announced that they’re working together on a new product that combines the two companies’ online data and analytics services. They haven’t provided me with any details yet, but the team-up of these two big... |
| 20.09.2009 | Omniture and comScore team up to improve web data | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Updated
Omniture and comScore just announced that... |
| 19.09.2009 | Weekly Wrapup: The ReadWrite Real-Time Web Summit | In this edition of the Weekly Wrapup – our newsletter summarizing the top stories of the week – we announce our first event: The ReadWrite Real-Time Web Summit on October 15th in Mountain View, California. It’s a 1-day event that will bring... |
| 15.09.2009 | Breaking: Adobe To Acquire Omniture For Approximately $1.8 Billion | Adobe Systems has announced that it has entered into a definitive agreement with Omniture for the former to acquire the latter in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of t... |
| 15.09.2009 | Adobe acquires web analytics firm Omniture for $1.8 billion | This feels like the good old dotcom days: Adobe is buying a web analytics firm for $1.8 billion.
Adobe said today it will acquire web analytics firm Ominture for $21.50 a share. That’s a 45 percent premium over Omniture’s average closing pr... |
| 08.09.2009 | How to determine if your marketing is worth the cost | You don’t have to be a dedicated student of current events to know that businesses are scrutinizing expenses more than ever. In an environment where staff cuts are commonplace and budgets are shrinking, marketing has quickly become one of t... |
| 06.07.2009 | Viralheat Emerges From Private Beta; Now Analyzes Content From Websites | Viralheat, the affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo, and Twitter to deliver real-time results of consumer generated content on these sites, has exited private beta and ... |
| 25.05.2009 | Viralheat Measures And Analyzes Real-Time Content On Twitter, YouTube And More | As YouTube and Twitter have become essential marketing tools for brands and companies, there has been an emergence of startups that help marketers track the buzz around a certain individual or brand. Radian6, Visible Measures, Omgili, Omnit... |
| 05.05.2009 | SeeWhy tracks why people abandon web sites | SeeWhy, a company that tells web sites why people leave behind empty shopping carts, half-filled registration forms, etc., has launched a free service that tracks web site abandonment and promises to retain 30 percent of site visitors who m... |
| 21.04.2009 | Omniture adds viral video analytics, targets startup rivals | Web analytics heavyweight Omniture is taking on a few video analytics startups today, by introducing a new service for tracking data about online videos across the web. The public company already offers a variety of software tools that let ... |
| 02.03.2009 | DEMO: 7 Billion People’s WebLegend personalizes the web shopping experience | Updated with mention of more competitors
7 Billion People promises to personalize the web shopping experience for — you guessed it — all of the nearly 7 billion people in the world.
The company’s WebLegend product is an e-commerce add-on th... |
| 16.12.2008 | Omniture Brings Real-Time Analytics To iPhone Applications | Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow ... |
| 16.12.2008 | Now You Can Track Customers Who Bypass Mobile browsing for Applications: Omniture releases iPhone Analytics SDK | Yesterday, Omniture released a real-time iPhone analytics SDK. (Main TechCrunch coverage here.)
On the innovation side, this is a big deal. The iPhone market shows that consumers, frustrated with the suboptimal mobile browsing experience, p... |
| 14.10.2008 | Omniture acquires Mercado assets for $6.5M | Omniture, a web analytics company, announced that it will spend $6.5 million on intellectual property and business assets from Mercado, a Pleasanton, Calif. company specializing in website search and optimization tools.
Omniture, which has ... |
| 12.08.2008 | Magnify360 Scores $2.5 Million | Provider of 1-to-1 web personalization solutions Magnify360 has announced $2.5 million of first round funding from MHS Capital. CEO Olivier Chaine stated that the funding will be used to attain the resources and capital necessary for the co... |
| 12.08.2008 | Magnify360, which changes web sites based on your behavior, gets boost | Until now, Web sites have been surprisingly dumb. They don’t change much to to cater to your specific tastes — and that’s despite all the advances in behavioral targeting technology.
You may be familiar with Amazon.com, which offers you a c... |
| 30.07.2008 | Clickable targets small to medium-sized search advertisers, raises $14.5M | Ads that appear next to search results are one of the most valuable forms of online advertising, because they are matched with users’ searches for things they want to buy. You see an ad next to a result for what you’re looking for, then you... |
| 20.05.2008 | Zuora Aims To Be Salesforce for Online Billing; Benioff Agrees | Zuora, the SaaS startup run by industry veterans from Salesforce and Webex, and backed by the face of SaaS himself, Marc Benioff, is launching its online billing solution today.
As Erick explained in March, Zuora aims to alleviate the need ... |
| 07.04.2008 | Paid search management company Marin Software raises $7.25M | Marin Software, which makes an in-browser application to manage paid search ad campaigns, has raised $7.25 million in a second round of funding led by Benchmark Capital.
Other companies like Omniture and Efficient Frontier offer similar ser... |
| 04.03.2008 | Omniture Unifies Marketing Suite, Adds Video Analytics | Omniture, which provides tools for marketers to track their online campaigns, is announcing a set of product upgrades today. New versions of its flagship product SiteCatalyst and its search advertising product SearchCenter will be released.... |
| 11.02.2008 | Nuconomy Emerges To Provide Next Generation Site Analytics | Tel Aviv/San Francisco based Nuconomy (part of the recent Israeli Web Tour in California) is aiming to give publishers a lot more information about what’s happening on their sites than Google Analytics currently offers. CEO Shahar Nechmad s... |
| 29.10.2007 | More punch for business optimization | More punch for business optimization
Omniture has announced a definitive agreement to acquire Visual Sciences. Omniture says the combined company will offer substantial scale and resources to deliver products and services that address the r... |
| 15.10.2007 | Eloqua, lead generation for B2B marketers, takes $23M | To help effectively track down and make sales to new customers, Eloqua offers to nurture relationships and keep track of a customer’s interest over time.
Already in possession of a strong business in the United States and on track to genera... |
| 11.09.2007 | Omniture buys Web site testing company, Offermatica, for $65M | Omniture, which helps companies analyze their customers’ online behavior to boost revenue, has acquired San Francisco’s Offermatica for $65 million. Offermatica helps companies test different aspects of their Web sites, to see how customers... |
| 10.04.2007 | Aggregate Knowledge raises $20M, to boost sales on Web sites | Aggregate Knowledge, which tracks Internet user surfing patterns within a site in order to sell them more, has raised $20 million in venture capital, as expected.
We reported about Aggregate Knowledge’s progress in February, including early... |
| 11.12.2006 | Omniture Announces Marketing 2.0 Analytics Tool | Omniture released an integration analytics tool called Genesis at a two-hour event today at the San Francisco Museum of Modern Art. Genesis was created with over 30 marquee online advertising partners such as Ask.com, Google, Yahoo Search M... |
| 11.07.2006 | Watch internet users’ behaviour with ClickTale | Israel based ClickTale provides a new service that bridges an important gap in the land of online statistic services. The service is in private beta for now but should be releasing soon. Until then you can register for an invitation at Clic... |
| 11.04.2006 | Catchup: Google’s Orion, bubbling Internet IPOs, Web 2.0 ad nauseum | Here’s the latest, as of Tuesday afternoon:
Ori Allon
Google to let you avoid clicking through to pages? — Google has bought software developed by a graduate student in Australia, Ori Allon, that displays information from Web sites directly... |
| 28.03.2005 | Google buying web analytics company | (Updated with more context, etc.)
Google is buying Web analytics company Urchin, we’ve learned from a third party, a move intended to strengthen its relationship with its advertisers. A San Diego company, Urchin helps companies evaluate the... |
