1st FMCG B2B m-commerce platform
Winner Google Innovation and Pivot East Mobile Enterprise, Demo Africa Top 40 Finalist, CIO Top 100 Company for 1st FMCG B2B m-commerce platform. Platform turns traditional FMCG value chain vulnerabilities ? low traceability and quality standards, insufficient payment and financing options, low knowledge of business and retail customers, multiple distribution layers, and weak field salesforce management ? into disruption and optimization opportunities. Customers: MSME distributors with field sales as their primary marketing channel; associated MSME retailers and manufacturers. Distributor and manufacturer benefits: real-time intelligence on new and existing business customers, and receiving their orders directly; mobile and social media marketing. Distributor and retailer benefits: digital payment and financing solutions; automation of sales, inventory, and reconciliation activities. Retailer benefits: lowest prices and quality assurance.