Homewares marketplace & trends blog ohwhatsthis.com is an online destination to shop unique homewares & accessories from independent brands & sellers all over the world, in one marketplace. Visitors can shop through trend boards and looks, or browse the shop directly. OWT is targeted at female interior & fashion lovers aged from 23 - 45 who want to style their home with something unique or buy a stylish gift for someone. OWT is aspirational with great potential to become a lifestyle brand in itself. Oh What's This is a commission based platform with zero inventory. With 30+ independent brands on board OWT is seeking investment to build a better platform to house and grow its list of sellers and reach a wider audience on a global level. The vision is to become an international homewares and lifestyle marketplace, connecting sellers with customers across the world through superior technology. This is a proven business model, with zero inventory risk, low capital requirements and also captures the omni channel movement.