Location Based Search Engine Hyperlocal, SoLoMo (Social Local Mobile Search) or Location Based Search delivered through your Smart device. The Ogell platform fuses patented location technology with Social and Interest Graph data, delivering nearby, relevant information whenever you need it. What does this mean? What your tweeting, liking, posting, watching or purchasing online populates your personal GeoFence. Activate and your phone becomes an extension of your virtual self & Digital presence.