AI platform brings ecommerce-style analytics to brick-and-mortar retail
Observa helps consumer brands and retailers grow sales through AI-driven insights and actions. The Observa platform captures unique store-level information collected by both our customers? employees and equipment and Observa's crowd of over 83,000. We use image recognition to measure against approved product lists or planograms and combine the results with other data sources, such as historical sales and supply chain data, to direct actions and deliver analytics to drive efficiency, an improved consumer experience, and sales. Our real-time validated data is unique in the industry. This data collected over time results in a view over brick-and-mortar much like Google Analytics over e-commerce. Observa is solving the biggest problem in retail, which is poor store execution.
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