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| Nov 4, 2022 | 15 Lessons Agency Pros Learned From Interesting Client Challenges | Sometimes, the most intensive challenges in life are also the biggest learning experiences. When a client makes a unique or unusual request of their agency marketing partner, for example, there are important lessons to be learned—whether or... |
| Jan 24, 2022 | 16 Top Content Marketing Trends To Stay On Top Of In 2022 | If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rule... |
| Nov 4, 2021 | 14 Emerging B2B Marketing Trends That Will Stand The Test Of Time | Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior. In the past year, businesses have had to rethink popular practices in B2B marketing to keep up with seismic shifts in the global economy caused... |
| Oct 27, 2021 | 14 Smart Ways To Make The Most Of The Accolades A Company Receives | The accolades clients, customers, industry groups or important members of the community at large give to your company are all valuable sources of marketing collateral. Whenever your organization is recognized for excellence in any area, it’... |
| Oct 26, 2021 | How To Course-Correct A Poorly Received Advertising Campaign | Sometimes, an ad campaign just doesn’t land quite right with the target audience. Although you may have done your research and informed your strategy with data, for whatever reason, your efforts may be building the wrong kind of brand aware... |
| Oct 19, 2021 | 16 Effective Ways To Create An Evergreen Video Ad Campaign | Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting stories to share with friends and followers online. This means the hype that a timely piece of video content creates ... |
| Oct 8, 2021 | Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind | Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason why more and more brands are integrating micro-influencer campaigns into their marketing strat... |
| Aug 3, 2021 | 14 Great Ways To Drive Repeat Visitors To A Company Blog | A company blog is owned media that can generate a lot of organic traffic to your website, especially if the content you post there provides valuable answers to questions users commonly ask online. Aside from creating content using keywords ... |
| Jul 21, 2021 | On The Job Hunt? 14 Personal Branding Tips For Recent College Graduates | You’ve earned your college degree; now, you’re ready to get out there and find your dream job. When it comes to job hunting these days, “out there” means “on social media.” The internet is a primary resource in a recruiter’s toolbox today, ... |
| Jun 1, 2021 | How To Find And Keep Top Sales Talent: 15 Tips For Agency Owners | Even with a highly competent, passionate and seasoned creative team, an agency that can’t make sales or land clients won’t survive. This is why it’s crucial for agencies to work toward attracting and keeping top sales talent on board. |
| May 24, 2021 | 12 Influential Books Every Agency Professional Should Read | At a time when most people rarely look for answers beyond a simple Google search, there’s real power in reading work published by those who have been where you dream of going. Whether you’re just starting out or a veteran looking to sharpen... |
| Apr 30, 2021 | How To Allocate A Marketing Budget For A New Startup: 14 Expert Tips | Branding and marketing are essential to any business’s success. However, with so many potential avenues for getting the word out, it can be difficult for small businesses to determine where to invest their limited marketing resources. New s... |
| Mar 29, 2021 | 14 Ways The Rise Of Account-Based Marketing Will Impact Agency Work | Account-based marketing has become a big priority for B2B companies. It allows businesses to better understand and target consumers by personalizing outreach to their specific needs and priorities. |
| Mar 16, 2021 | 15 Tips Agency Pros Gleaned From Memorable Campaigns | With countless advertisements bombarding us every day, the success of any marketing campaign depends on how well it captures consumer attention. To cut through the noise, businesses often hire professional marketing agencies to conceptualiz... |
| Feb 26, 2021 | 15 Smart Ways To Get Marketing And Sales Teams On The Same Page | Sales and marketing teams both play an integral role in generating and converting leads into sales for a business. However, these two departments may not always effectively communicate with each other and can get “stuck” when it comes to cl... |
| Feb 25, 2021 | 15 Overlooked Best Practices For Managing A Small-Business Website | In today’s digital age, it’s vital for your small business to have a fully functional website to attract and retain customers. While larger businesses are able to hand website development to their team or outsource it, small-business owners... |
| Feb 25, 2021 | 15 Ways To Develop A Customer-Centric Content Strategy | Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch. However, it can be tough to strike a balance. Your content shouldn’t completely ignore your offerings, but you wan... |
| Dec 30, 2020 | 11 Of The Smartest Ways To Leverage Machine Learning Ad Tools | Machine learning is a method of artificial intelligence wherein the system learns from mistakes. While many artificial intelligence platforms using ML models still need a human supervisor, they can be invaluable tools for ad agencies. |
| Dec 28, 2020 | 11 Ways To Drive Company Growth Using Highly Creative Messaging | Communicating it in highly creative ways is a powerful way for companies to get their message to stick in the minds of consumers. For some brands, getting creative with messaging can even help to drive company growth. How can a company’s me... |
| Dec 23, 2020 | 10 Ways To Create Engaging Audio Ads For Music Streaming Platforms | Interest in crafting the most effective digital audio ads has increased in tandem with the rise of streaming music services, such as Spotify, Pandora and Apple Music. While some elements of radio advertising remain constants in this relativ... |
| Dec 16, 2020 | How To Advertise On Streaming Video Platforms: 14 Essential Tips | The pandemic has seen many people camping out in front of their televisions and other streaming devices. More individuals than ever before now spend large amounts of time binge-watching their favorite streaming video content. In an environm... |
| Dec 15, 2020 | How To Pull Off A Marketing Stunt: 14 Tips To Make It Worthwhile | Marketing stunts can generate a lot of publicity for brands. However, if not properly conceived and executed, a marketing stunt can have the unintended consequence of harming a brand’s reputation, potentially wiping out trust built with cus... |
| Oct 15, 2020 | 14 Impactful Ways To Supplement Digital Advertising With Print | The internet offers brands countless avenues for reaching target audiences right where they are, which has led to explosive growth in both the number and variety of digital marketing tactics. |
| Jan 24, 2020 | 13 Unique Ways A Business Can Use Video To Engage Its Audience | Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers' attention. As companies started to utilize this new technology, and it became more d... |
| Jan 7, 2020 | Do Publicity Stunts Still Work And How Can You Make Sure They Don't Backfire? | If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of all that publicity. The effectiveness of a publicity stunt comes fr... |
