| Date | Title | Description |
| 02.05.2025 | Navigating the Egg Price Surge: Consumer Resilience and Retail Strategies | In the world of grocery shopping, few items stir as much conversation as eggs. Once a staple of American diets, eggs have become a symbol of rising prices and shifting consumer attitudes. The latest data reveals a fascinating trend: consume... |
| 30.04.2025 | Consumer tolerance rises for high egg prices | Listen to the article 4 min
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Consumers polled in April said they are more willing to pay more for eggs than those surveyed in January. Nearly double the perce... |
| 28.04.2025 | The latest tariff challenge for businesses? Setting prices. | Listen to the article 11 min
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The “cost of goods plus markup” formula for determining retail price, often a delicate balancing act in the best of times, is especially fra... |
| 24.04.2025 | Sweet Shifts and Constitutional Curiosity: Trends Shaping American Culture in 2025 | In 2025, two distinct trends are reshaping American culture: the evolution of candy consumption and a renewed interest in the U.S. Constitution. Both reflect deeper societal currents, revealing how people seek comfort and understanding in a... |
| 22.04.2025 | 4 candy trends to watch | Listen to the article 8 min
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Despite a decline in sweets sales at retailers in 2024, the future for candy sales looks bright, experts say.
”Candy serves as a mental wellb... |
| 31.03.2025 | Trend Report: From Syrups to Cereal, Protein is Everywhere – These Startups Make Sure It Doesn’t Cost the Earth | 6 Mins Read We may be overconsuming protein, but the global appetite for the nutrient shows continues to grow – and future food brands are listening.
Protein-enhanced coffee may have been around for a few years, but how often do you find pr... |
| 03.03.2025 | Beyond artificial: Creating a brighter future for beverages with natural colors | With approximately 50% of new beverages in the U.S. now utilizing natural coloring sources,[1] the shift from artificial colorants to natural and nature-inspired sources is undeniable. For food and beverage brands, much of this transition h... |
| 02.01.2025 | GLP-1 drug use cuts grocery spending by 6%, study finds | Listen to the article 4 min
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Households with at least one GLP-1 user cut their grocery spending by approximately 6% within six months of taking the medication... |
| 05.11.2024 | Numerator Launches Control Groups to Quantify Impact of CRM Marketing | Numerator, a data and tech company serving the market research space, announced the launch of automated Control Groups as part of its first-party marketing measurement solution, SecureMeasure. SecureMeasure matches a brand’s first-party CRM... |
| 09.10.2024 | How Chomps went from a side hustle to the fastest growing snack in the US | Listen to the article 5 min
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In the crowded category of better-for-you snacking, the growth trajectory of Chomps has been somewhat unprecedented.
This past year, accordin... |
| 30.09.2024 | Post, Numerator expand partnership to understand pet parents | CHICAGO – Post Consumer Brands, a subsidiary of Post Holdings, Inc., has further expanded its relationship with Numerator, a data company serving the market research space, with a focus on Post’s recently acquired pet food business. Post ha... |
| 13.08.2024 | Big retailers give boost to private label market share | CHICAGO — Consumer packaged goods companies sizing up private label competition need only look at the nation’s largest retailers to see how the brands have become a food shopping staple, new research from Numerator shows.
Grocery retailers ... |
| 15.07.2024 | Numerator Launches Larger Panel and New Platform Capabilities in Canada | Numerator, a data and tech company serving the market research space, has announced expanded offerings to the Canadian market, including a larger static consumer panel, larger verified buyer survey panel, and new platform capabilities.
Nume... |
| 03.05.2024 | Why Americans celebrate Cinco de Mayo more than Mexicans | figcaption>span]:font-sans">
In the U.S., where it's celebrated with tacos, tequila and margarita specials, Cinco de Mayo is often incorrectly believed to be Mexico's Independence Day.
Reality check: Cinco de Mayo — or, in Englis... |
| 14.03.2024 | Grocery prices nearing pre-pandemic affordability | ARLINGTON, VA. — While consumers remain concerned about high food costs, at home food prices and away from home food prices are nearly as affordable as they were in January 2020.
Leo Feler, PhD, chief economist at data insights firm Numerat... |
| 07.03.2024 | NUMERATOR REPORTS 87 OF THE TOP 100 GROWING CPG MAJOR CATEGORIES GREW FASTER IN CHANNELS OUTSIDE OF FOOD, DRUG AND MASS IN 2023 | - |
| 05.03.2024 | NUMERATOR EXPANDS SINGLE-SOURCED VERIFIED DATA TO AMAZON PRIME AND WALMART+ MEMBERSHIP DATA | - |
| 04.03.2024 | Here's How Much Amazon's Typical Customer Makes, Plus How Much They Spend on the Platform Per Year A retail snapshot from data company Numerator paints a picture of who shops at Amazon and where they ... | - |
| 03.03.2024 | Amazon's average customer is a white Gen X woman who spent $2,662 there last year | Retail Amazon's average customer is a white Gen X woman who spent $2,662 there last year
Dominick Reuter
2024-03-03T14:17:01Z
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| 23.02.2024 | Walmart's average customer is a suburban baby boomer who spent $3,578 there last year | Retail Walmart's average customer is a suburban baby boomer who spent $3,578 there last year
Dominick Reuter
2024-02-23T16:42:56Z
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| 16.02.2024 | Why weight loss drugs could be bad news for the beverage industry | Do coffee and Wegovy mix?
That is on the minds of coffee brand executives as increasingly popular GLP-1 diabetes and weight-loss drugs curb some users' cravings for coffee and other beverages.
While there have been shifts in consumption pat... |
| 30.10.2023 | Predicted Market Trends for Holiday Shopping 2023 | As we enter the 2023 holiday shopping season, it is crucial for your business to consider predicted market trends during planning. With endless stores and alternatives for every item, your business must deploy effective strategies that can ... |
| 31.08.2023 | USD 4M for Monetizr’s Increased Efficiency of In-Game Advertising | Atlanta-based mobile game adtech with Latvian roots Monetizr raised a USD 4M round The startups offers brands native in-game advertising by embedding brand stories into the gameplay The investment will be used to hire more talent for sales ... |
| 13.07.2023 | Amazon boasts record sales for Prime Day as US shoppers spent $12.7 billion during the sales event | Amazon announced today that the first 24 hours of its Prime Day event marked the “single largest sales day in company history” and that the two-day event was the “biggest Prime Day ever.” Across both days, consumers in the U.S. spent $12.7 ... |
| 13.07.2023 | Amazon Prime Day 2023 Hailed 'Biggest Ever' Sales in the US With $12.7 Billion Consumer Spending | Joseph Henry, Tech Times 13 July 2023, 01:07 pm
Amazon's Prime Day 2023 witnessed a surge in online spending in the United States, captivating deal-seeking consumers who eagerly snapped up home goods and household essentials.
The two-day sa... |
| 12.07.2023 | US consumers spent $6.4 billion on the first day of Amazon’s Prime Day event | The first day of Amazon’s two-day Prime Day event saw U.S. sales rise nearly 6% year-over-year to $6.4 billion, according to Adobe Analytics Data. The number represents the single biggest e-commerce day so far in 2023. Amazon’s Prime Day ev... |
| 05.06.2023 | An industry case for the flexitarian diet and shelf stable plant-based foods | The following is a guest post from Gregory Banzon, the Chief Operating Officer and Executive Vice President of Century Pacific Food since 2018. Prior to this, he served in various roles including Vice President of marketing of Johnson &... |
| 04.05.2023 | Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip | The average Nike customer spends $87.88 per visit to a company operated store. Justin Sullivan/Getty Images
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Nike is the largest sportswear company in the world, and currently employs over 79,000 people.
Data from Numerator shows ... |
| 19.04.2023 | Wealthy millennials love Target, while Gen Z can't get enough of Trader Joe's. Here's who is shopping the most at 11 major stores. | A shopper at a Washington, DC, Whole Foods The Washington Post / Getty Images
US shoppers are highly likely to visit a top retail brand more than once in a given year.
As individuals choose to return to certain brands, interesting trends em... |
| 04.04.2023 | Meet the typical CVS shopper: a white, Gen X, college-educated city dweller earning a high income | Johnny Louis/Getty Images
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CVS has nearly 10,000 pharmacies and dispenses nearly 27% of total retail prescriptions in the US.
The pharmacy's customer-loyalty percentage is slightly below average for major retailers.
CVS's average ... |
| 09.02.2023 | Private Labels And Promotions: How To Reach Grocery Stores' Savvy Consumers | Cofounder and CEO of Local Express. |
| 06.02.2023 | Meet the typical Whole Foods shopper, a highly educated West Coast millennial woman earning $80,000 | Whole Foods has relatively high customer turnover, but it added more new shoppers than it lost last year. Getty/Justin Sullivan
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Whole Foods has more than 500 stores, more than 105,000 employees, and makes an estimated $17 billion... |
| 03.02.2023 | Meet the typical Amazon customer, a college-educated married woman in the Southeast earning $80,000 | FILE PHOTO: Amazon boxes are seen stacked for delivery in Manhattan. Eight out of 10 US shoppers are Amazon customers, Numerator data show. Reuters
Amazon has 1,285 facilities in the US and employs more than 1.5 million people around the wo... |
| 12.01.2023 | 4 snack trends to watch in 2023 | Despite food inflation that has plagued the entire economy over the past year, Americans continue to stock up on snacks. Strong sales will likely continue this year as Americans flock to convenient, healthy and indulgent snacks, experts say... |
| 30.12.2022 | 3 tips for saving money in 2023 amid rising costs of living | Given the inflationary hellscape of 2022, it comes as no surprise that saving money is one of the most popular New Year's resolutions among Americans heading into 2023.
Americans have seen their buying power shrink this year as the cost of ... |
| 19.08.2022 | Target cuts overloaded inventory levels to refocus on high-growth categories | In June 2022, the retailer reported that its distribution center (DC) network peaked at well over 90% capacity and the company has reduced inventory levels to 80% as of August 2022.
"With these reductions, we're projecting our DCs will... |
| 28.07.2022 | Leaked docs show Amazon planning a second Prime Day event to boost growth | Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
E-commerce titan Amazon is pulling out all the stops to soften inflation’s blow on its business.
Paid Content How ... |
| 16.07.2022 | Analysts estimate single-digit growth for all retailers during Prime Day sales | Amazon’s annual sales event Prime Day delivered more than $12 billion in sales, according to third-party estimates. The retailer hosted the popular shopping event in the U.S. and in more than 15 other countries worldwide on July 13-15. This... |
| 21.02.2022 | Meet the typical Trader Joe's shopper: a younger, married, college-educated person earning over $80,000 | Michael Nagle/Getty
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Trader Joe's has 530 US stores, employs 10,000 people, and makes about $13.7 billion in sales per year.
The grocer has relatively high customer turnover, though it adds more new customers than it loses.
Trader... |
| 18.02.2022 | Meet the typical Amazon customer, a college-educated married woman in the Southeast earning $80,000 | Amazon has 903 facilities in the US and employs more than 1.6 million people around the world.
Eight in 10 US shoppers are Amazon customers, and they place an average of 74 orders per year.
Amazon's average customer is a white woman in the ... |
| 13.02.2022 | Meet the typical Home Depot customer: a 45-year-old white man with a college degree earning over $80,000 | ALEX EDELMAN/AFP/Getty Images
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Home Depot has over 2,317 stores and employs nearly 500,000 people across North America.
Half of US shoppers are Home Depot customers, and the store has similar customer loyalty as Costco.
The store'... |
| 24.01.2022 | Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000 | Jessica Rinaldi/Reuters
Target has more than 1,897 stores in the US, and makes over $92 billion in annual sales.
The Minneapolis-based retailer has the second-highest customer loyalty, coming in behind Walmart.
Target's average customer is ... |
| 17.01.2022 | Meet the typical Walmart shopper, a 59-year-old white suburban woman earning $80,000 a year | REUTERS/ Kevork Djansezian
Walmart has more than 3,500 Supercenters across the US and made $600 billion in sales last year.
The retail giant has the highest customer loyalty among the leading brands in a survey of shoppers.
Walmart's averag... |
| 21.12.2021 | Advantage : What's Next? Getting Ahead of 2022 Headwinds | Since the pandemic started, grocery manufacturers have contended with its devastating impact on nearly every front: Labor availability. Changing consumer habits. Supply chain constraints. Rising raw material costs.
Some have had their hands... |
| 01.09.2021 | Meet the typical Trader Joe’s shopper: a younger, married, college-educated person earning over $80,000 | Trader Joe’s has 530 stores in the US and employs more than 10,000 people.
Owned by Aldi, the store’s sales are estimated at $US13.7 ($AU19) billion per year.
Trader Joe’s average customer is a married person in an urban area who is 25 to 4... |
| 16.08.2021 | Meet the typical Dollar General customer: An older rural worker with a high school education and an income of less than $40,000 | Dollar General has 17,426 stores in 46 states across the US and employs more than 158,000 people.
Roughly 40% of US shoppers are Dollar General customers, making an average of 25 visits per year.
Dollar General’s average customer is older, ... |
| 16.08.2021 | Meet the typical Dollar General customer: An older rural worker with a high school education and an income of less than $40,000 | AP Photo
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Dollar General has 17,426 stores in 46 states across the US and employs more than 158,000 people.
Roughly 40% of US shoppers are Dollar General customers, making an average of 25 visits per year.
Dollar General's average... |
| 10.08.2021 | Numerator Launches Back-To-School Tracker And K-8 Parent Survey Insights | |
| 08.08.2021 | Meet the typical Amazon customer, a college-educated married woman in the South earning $80,000 | FILE PHOTO: Amazon boxes are seen stacked for delivery in the Manhattan borough of New York City Reuters
Amazon has 903 facilities in the US and employs more than 950,000 people.
Eight in 10 US shoppers are Amazon customers, and they place ... |
| 05.08.2021 | Meet the typical Whole Foods shopper, a highly educated West Coast millennial woman earning $80,000 | Whole Foods has 505 stores in the US and employs more than 105,000 people.
Prior to its acquisition by Amazon in 2017, the grocer reported $US16 ($AU22) billion in sales.
Whole Foods’ average customer is a West Coast woman who is 29 years o... |
| 31.07.2021 | Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000 | Target has more than 1,897 stores in the US, with 30 of those newly opened in 2020.
The Minneapolis-based retailer employs 409,000 people and made $US92.4 ($AU126) billion in sales in 2020.
Target’s average customer is a woman who is 39 yea... |
| 24.07.2021 | Meet the typical Walmart shopper, a 59-year-old white suburban woman earning $80,000 a year | Walmart has more than 3,500 Supercenters across the US and made $US555 ($AU754) billion in sales last year.
The retail giant’s size and reach means the typical Walmart shopper closely resembles the average US consumer.
Walmart’s average cus... |
| 28.06.2021 | Unvaccinated Americans are more likely to participate in July 4 festivities than vaccinated ones, survey finds | People wave US National flags during the 2020 ‘Salute to America’ event in honor of Independence Day on the South Lawn of the White House in Washington, DC, July 4, 2020. AFP/Saul Loeb via Getty Images
Americans who have not been vaccinated... |
| 24.06.2021 | Amazon Briefing: How Amazon pushed its own products on Prime Day | Amazon’s focus on non-electronics categories this week showcases the rising importance of its private-label brands in non-tech categories. Black pointed to pet food as one specific example — while he said that few people think of Amazon as ... |
| 24.06.2021 | Amazon Briefing: How Amazon pushed its own products on Prime Day | This is the latest installment of the Amazon Briefing, a weekly Modern Retail column about the ever-changing Amazon ecosystem. To receive it in your inbox every week, sign up here.
Amazon used Prime Day to push a broader array of its privat... |
| 17.06.2021 | Amazon Prime Day Live Coverage: Consumer Insights Coming From Numerator | Verified Amazon Purchase and Survey Data Available on Prime Day 2021
Numerator, a data and tech company serving the market research space, announced it will publish live updates on consumer purchasing and sentiment through its Amazon Prime ... |
| 03.06.2021 | Amazon Briefing: 3 trends to watch on Prime Day 2021 | This is the latest installment of the Amazon Briefing, a weekly Modern Retail column about the ever-changing Amazon ecosystem. To receive it in your inbox every week, sign up here.
After months of speculation, Amazon confirmed this week tha... |
| 03.06.2021 | Amazon Briefing: 3 trends to watch on Prime Day 2021 | Inventory maximums usually only fall when a seller isn’t in good standing with Fulfillment by Amazon, as measured by what is called an IPI (Inventory Performance Index) score. But many of the sellers who reported the sudden inventory drops ... |
| 27.04.2021 | Numerator Launches Omnichannel Market Share Solution | |
| 14.04.2021 | Numerator Announces 1 Million Household Measurement Panel and Expands Omnichannel Data | |
| 08.04.2021 | Numerator Launches Portfolio Insights To Help Brands Maximize Lifetime Consumer Value | |
| 07.04.2021 | These 10 Retailers Are Adding Stores In 2021. Here’s Why | Florida, Orlando, Five Below, specialty discount store with sale bins out front. (Photo by: Jeffrey ... [+] Greenberg/Education Images/Universal Images Group via Getty Images)Jeffrey Greenberg/Universal Images Group via Getty Images |
| 06.04.2021 | Numerator Launches Grocery Vulnerability Index To Assess Impact Of Restaurant Re-Openings | |
| 31.03.2021 | Numerator Launches Vaccinated Shopper Behavior Tracker | |
| 25.03.2021 | Numerator Launches COVID Buyer Habit Index Quantifying Stickiness Of New Consumer Behaviors | |
| 03.03.2021 | Brands Must Meet Shoppers Where They Will Be Tomorrow | Founder and CEO of market research consultancy, Alter Agents; believer that powerful insights can change businesses. |
| 14.01.2021 | Numerator Launches Paid Social Media And Streaming Ad Monitoring | |
| 22.12.2020 | The Biggest Winners and Losers in Tech in 2020 | There’s no doubt that 2020 has been a tumultuous year for many of us, and you might think that it’s one that consists mainly of negative news at every turn. Well, yes, but for some tech brands, 2020 will prove to be a turning point that the... |
| 16.12.2020 | 12 Ways Starbucks’ Loyalty Program Has Impacted The Retail Industry | Connor Surdi for Starbucks |
| 16.12.2020 | Numerator Acquires Information Machine LLC To Expand Consumer-Sourced Data | |
| 16.11.2020 | Numerator Launches 2020 Holiday Tracker, Monitoring Shopping Behavior, Gift Sales, Ads, Promotions | |
| 13.11.2020 | Perdue is launching turkey nuggets that taste like stuffing and cranberry sauce aimed at smaller Thanksgiving dinners | Perdue’s ThanksNuggets come in white meat and dark meat varieties. Perdue
Perdue will sell Thanksgiving-flavored turkey nuggets aimed at smaller holiday gatherings, the company announced Thursday.
The “ThanksNuggets” come in white meat and ... |
| 21.10.2020 | The history of Black Friday, the biggest shopping day of the year | Black Friday reigns as the most heavily promoted annual retail shopping event with the best sales of the year. Stores and online merchants plan Black Friday promotions and sales early in the year to be prepared with massive inventories to s... |
| 07.10.2020 | Amazon Prime Day Early Insights From Numerator Show Shift To Gifting | |
| 02.09.2020 | Numerator Consumer App Receives APEX Award of Excellence | |
| 31.08.2020 | Numerator Reports Labor Day Ads Up, Consumers Planned Spend Down | |
| 04.09.2019 | Research Shows Majority of American Plant-Based Consumers are Meat Eaters | Market intelligence firm Numerator has released data related to sales trends based on instore sales of Beyond Meat, and the sales of Beyond Meat and Impossible Foods in restaurants. The Numerator research reveals some surprising US consumer... |
| - | Peloton partners with Costco to sell Bike+ as it looks to reach young, wealthy customers | Peloton is partnering with Costco to sell its Bike+ in stores and online between Nov. 1 and Feb. 15.
Costco will offer Peloton’s Bike+ in 300 of its U.S. stores for $1,999, and on Costco.com for $2,199, compared to the typical price of $2,4... |
| - | GM has a secret to help sell its new EVs. It’s Costco | GM is increasingly using the Costco Auto Program for EVs as it expands its portfolio from niche vehicles to mass market segments with vehicles such as the Chevrolet Equinox, the automaker said.
The program acts as a facilitator, or partner,... |
| - | Industries Overview
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About Insider Intelligence
A look back on some 2023 retail predictions | In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).
Let’s take... |
| - | Inflation is making Fourth of July celebrations more expensive than ever | Thanks to inflation, even a backyard barbecue is more expensive this year.
Here are five ways to save money over the Fourth of July weekend without sacrificing the festivities or fun. |
| - | Unvaccinated Americans are more likely to participate in July 4 festivities than vaccinated ones, survey finds | People wave US National flags during the 2020 "Salute to America" event in honor of Independence Day on the South Lawn of the White House in Washington, DC, July 4, 2020. AFP/Saul Loeb via Getty Images
Americans who have not been ... |
| - | Amazon touts ‘biggest ever’ Prime Day as U.S. online sales surge to $12.7 billion | U.S. online sales rose 6.1% to $12.7 billion during Amazon’s Prime Day promotion, according to Adobe Analytics.
Amazon said shoppers purchased more than 375 million items during this year’s Prime Day, up from 300 million last year.
Home goo... |
| - | Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items | The news: Prime Day 2022 was Amazon’s biggest ever, the ecommerce giant said.
Total US online spending reached $11.9 billion, up 8.5% year-over-year (YoY), per Adobe.
Prime members purchased 300 million items globally, more than ever before... |
| - | Halloween candy prices surge 13% — more than double inflation in other groceries | More On: inflation
It’s not just Joe Biden: Voters are rejecting Democratic policies that hurt them RIP, Matthew Perry and more: Letters to the Editor — Nov. 5, 2023 $16 McDonald’s meal leaves fans fuming — beloved fast food chain ‘no longe... |
| - | Macy’s warns that inflation-squeezed consumers may choose to spend on travel over shopping | With inflation threatening to weigh on consumer demand, Macy’s says more shoppers could be faced with a consequential choice.
“Are they going to be spending on discretionary items that we sell, or are they going to be spending on an airline... |
| - | How cash-strapped shoppers — also jittery over the US ports strike — are expected to spend for Amazon’s October Prime Day | Amazon will likely see a boost in consumer spending during its Prime Big Deal Days as cash-strapped consumers — also jittery over last week’s strike at US ports — pounce on deals early and often, according to experts.
Amazon’s Prime Big Dea... |
| - | How CPG startups capitalized on Prime Day to grow sales and acquire customers | This year’s Prime Day generated over $12 billion in sales worldwide — and CPG brands were a big beneficiary during the annual event.
Historically known as a shopping event to score deals on tech and gadgets, Prime Day is becoming more impor... |
| - | Inflation left Prime Day shoppers torn. Will tides turn in Q4? | For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter. |
| - | Are you facing a Dec. 31 use-it-or-lose-it deadline with your flexible spending account? Here’s what to know | If you have a flexible spending account, you may be subject to a Dec. 31 deadline to use those funds.
Here’s what to know about using your 2024 balance and how to get an earlier start in 2025.
If you have a flexible spending account, you co... |
| - | Millennials and Gen Zers fancy hard seltzer over beer. Here's how beverage giant Molson Coors plans to stay relevant. | Young women poolside drinking Klaus Vedfelt/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Gen Z consumes considerably less alcohol than previous generations did ... |
| - | How Amazon’s big private-label business is growing and leaving small brands to protect against knockoffs | Peak Design has been making camera bags and accessories for a dozen years, relying on Amazon for the bulk of its sales. Last year, founder and CEO Peter Dering discovered Amazon was selling a bag that looked strikingly similar to Peak's top... |
| - | Black Friday weekend to break sales records as cash-strapped customers wait for deals and discounts | The weekend that stretches from Black Friday to Cyber Monday is expected to break records this year as inflation-battered shoppers waiting for deals take advantage of sales online and in stores.
US retail sales are expected to reach a recor... |
| - | Amazon shoppers shrug off second Prime Day sale | Amazon’s 48-hour “Prime Early Access Sale” ran through Wednesday.
Data from third-party analysts shows the discount event failed to attract as many shoppers as Amazon’s Prime Day in July.
But one analyst suggested it accomplished what Amazo... |
| - | How CPG startups capitalized on Prime Day to grow sales and acquire customers | With Supernatural’s products typically being popular around baking holidays, Hagen said the company will use Amazon’s DSP to retarget its Prime Day customers during the holiday season later this year. Investing in Prime Day marketing campai... |
| - | Sky-high US inflation is giving consumers pause before buying | The news: US inflation accelerated in June, and rising prices continue to force consumers to make hard choices about what they buy and when they buy it.
The Consumer Price Index accelerated 1.3% month-over-month (MoM) in June and 9.1% year-... |
| - | Amazon’s second Prime Day doesn’t stack up against inflation | During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.
The average household spend was approximately $110.45, per Numerator.
Spend per order was al... |
| - | Amazon says more than 300 million items sold during Prime Day | Amazon announced the results of this year's Prime Day, which ended Wednesday.
The company said it sold more than 300 million items during the two-day discount bonanza.
Soaring inflation didn't appear to deter consumers from the event, in wh... |