Startups
Novella’s magic is in plant cells.
We are culturing the next generation of plant-based products – cherry-picking cream of the crop micronutrients and functionality.
In controlled, low-risk environments, the expert Novella team cultivates natural, better-for-you ingredients that the body can use easily. These clean-label, non-GMO ingredients are precise and product-ready, often requiring no extraction.
Furthermore, Novella can do it sustainably – using transparent, traceable, sterile production.
We are culturing the next generation of plant-based products – cherry-picking cream of the crop micronutrients and functionality.
In controlled, low-risk environments, the expert Novella team cultivates natural, better-for-you ingredients that the body can use easily. These clean-label, non-GMO ingredients are precise and product-ready, often requiring no extraction.
Furthermore, Novella can do it sustainably – using transparent, traceable, sterile production.
Overview
Location
Israel, Center District, Modiin-Maccabim-Reut
Employees
1-10
Founded date
2022
Investors 1
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Mentions in press and media 6
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| Jul 22, 2025 | Novella Partners With Metaphor Foods to Commercialize Preservatives Made With Plant Cell Cultivation | Israeli biotech startup Novella Innovative Technology has partnered with Australian functional ingredient innovator Metaphor Foods to commercialize natural, clean-label preservatives made using plant cell cultivation. Novella uses plant cel... |
| Aug 9, 2024 | Coffee Without Beans, Chocolate Without Cocoa – The Companies Making Plants from Cells (and why we need them) | Plant cell cultivation is revolutionizing the production of various crops by growing plant cells in controlled environments, such as bioreactors, to produce plant-based products. Why do we need plant cell cultivation technology? Demand for ... |
| Oct 5, 2023 | The Week in AgriFoodTech: Umiami raises $34.7m for plant-based whole cuts, Bonsai Robotics bags $13.5m, Blue Apron to sell for$103m | This week, French plant-based meat startup Umiami snagged €32.5m ($34.7m) to take its whole cuts platform to the US; Australian precision fermentation startup Eden Brew raised A$24.4m ($15.3m) to scale up animal-free casein production; and ... |
| May 5, 2023 | Plant cell culture deep dive: As cracks emerge in botanical supply chain, ‘It’s a huge space to watch’ | Plant cell culture has been around for decades, but it hasn’t set the world on fire… yet. So what is it, and what explains the recent emergence of a flurry of startups seeking to unlock its potential in food and nutraceuticals? A cluster of... |
| Apr 19, 2023 | BREAKING: Ayana Bio unveils first ingredients made using plant cell culture as cracks show in strained botanical supply chain | Ayana Bio has launched its first ingredients (lemon balm and echinacea) made via plant cell culture, an approach it claims can provide a consistent supply of botanicals without the supply chain headaches associated with traditional agricult... |
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FAQ about Novella
When was Novella founded?
Novella was founded in 2022.
What has the press written about Novella?
Parsers VC has collected 6 articles mentioning Novella, among them “Novella Partners With Metaphor Foods to Commercialize Preservatives Made With Plant Cell Cultivation” (Jul 22, 2025) and “Coffee Without Beans, Chocolate Without Cocoa – The Companies Making Plants from Cells (and why we need them)” (Aug 9, 2024).
Is Novella still active?
Yes, Novella is active; its latest activity on Parsers VC dates from Jul 23, 2025.