Interactive, conected paper
Our printed interactive and connected paper combines the digital and physical worlds. Everyday items can have the digital DNA of touch, connectivity and data within them allowing point of sale, magazines, out of home ad shells and even album covers to allow a use to touch, be provided with information or control a smart phone, whilst a brand can have data for who has touch what, where, why and when. To the iPad generation print is just a broken touchscreen, items we know and love have been declared dead, such as books, physical music, magazines and even the high street. We are changing this by combining the best of both worlds and believe that our technology can enable a future that looks more like the past than the present with technology seamlessly and intuitively embedded in items around us to provide emotional and immersive experiences.
Mentions in press and media 6