IoT Vending Marketing & Big Data platform
Nimanic is a software platform and network that allows mobile users to interact with cloud connected vending machines which become smarter and improve their value offer, while generating new efficiencies and revenue streams for their operators. Far beyond telematics, connected vending machines unleash new ways to integrate digital and mobile activities with the delivery of physical goods and the collection of cash, among others yet to be discovered. Justifiying the cost of connecting any of the more than 30 million legacy vending machines on the planet, Nimanic brings new revenue streams to the ecosystem by introducing the concept of Vending Machine Marketing. It allows the multi-billion dollar trial and promotions industry to reach mobile consumers through integrated sampling, one to one and research campaigns that generate engagement, loyalty, innovation and efficiencies along the whole consumer journey.