| Date | Title | Description |
| 09.10.2024 | AI increasingly shapes global consumer purchasing trends | NielsenIQ's latest report indicates that artificial intelligence is playing a growing role in consumer purchasing decisions globally.
The Mid-Year Consumer Outlook: Guide to 2025, released by NielsenIQ, reveals that approximately 40% of con... |
| 27.09.2024 | Sri Lanka's Economic Crossroads: A New Dawn or More Turmoil? | Sri Lanka stands at a pivotal moment. The nation is grappling with the aftermath of a severe financial crisis. The recent election of Anura Kumara Dissanayake, a Marxist-leaning parliamentarian, as president has sparked hope and skepticism.... |
| 26.09.2024 | He Started a Multimillion-Dollar Business That Brought Back the Espresso Martini — and Has Some Advice to Save Other Entrepreneurs Time and Money Tom Baker, co-founder of Mr Black Cold Brew Coffee Liq... | "We are coffee-obsessed in Australia," Tom Baker, co-founder of Mr Black Cold Brew Coffee Liqueur, tells Entrepreneur. "It's like a religion. It's a point of national identity."
Image Credit: Courtesy of Mr Black Cold Br... |
| 25.09.2024 | Chevron to establish ENGINE Centre at RMZ Ecoworld 30-Series in Bengaluru
Himachal Pradesh to venture into pumped storage projects: CM Sukhu
Sterling & Wilson Renewable Energy secures two new orde... | ECONOMY & POLICY Chevron to establish ENGINE Centre at RMZ Ecoworld 30-Series in Bengaluru
25 Sep 2024 4 Min Read CW Team
RMZ Corporation, a family-owned alternative asset company, has leased over 300,000 sq ft of office space to Chevro... |
| 24.09.2024 | Indian shoppers turning to q-commerce for main monthly grocery needs, top-up purchases: NIQ report | Indian shoppers are turning to quick commerce for their monthly grocery needs besides top-up purchases and not just impulse purchases. Infact e-commerce platforms are becoming a key go-to channel for essential staples, with 60 per cent of s... |
| 18.09.2024 | The Sound of Innovation: How AI is Reshaping Consumer Insights and Audio Markets | In the fast-paced world of consumer goods, innovation is the lifeblood that keeps companies relevant. Two recent developments highlight this truth: the unveiling of groundbreaking AI tools by NielsenIQ (NIQ) and the booming audio device mar... |
| 18.09.2024 | NIQ Unveils New AI Tools for CPG at 2024 FastCompany Innovation Festival | Introduces the world’s first CPG large language model and BASES AI, a tool using real consumer-permissioned data to create synthetic panels for concept testing
New language model boasts 7x the automation of public models, identifying, organ... |
| 16.09.2024 | Is Environmental Consciousness Associated with Organic Food Consumption? | AAEA Logo
JAAEA recently published article by AAEA members
MILWAUKEE, Sept. 16, 2024 /PRNewswire-PRWeb/ -- A recently published paper uses a large revealed preference dataset (NielsenIQ household scanner data) to explore the link between en... |
| 11.09.2024 | Por que o iPhone está (ainda) mais caro no Brasil? | Apple inicia encomendas do iPhone 16 no Brasil em 24/09 (ilustração: Vitor Pádua/Tecnoblog)
O melhor da tecnologia está no nosso canal no WhatsApp
Entre Agora Resumo
O iPhone 16 chegou ao Brasil mais caro que o iPhone 15, com aumento de até... |
| 07.09.2024 | Nutella Goes Vegan: A Sweet Shift in the Spread Landscape | Nutella, the beloved chocolate hazelnut spread, has taken a bold step into the plant-based world. Ferrero, the Italian confectionery giant, has launched Nutella Plant-Based in select European markets, marking a significant shift in consumer... |
| 06.09.2024 | Only 46% of MSMEs fully separate their business and personal finances, OCBC simplifies the process for entrepreneurs to open a business checking account 100% digital | OCBC Business Fitness Index 2024: This year, the financial health score of MSMEs has risen to 48.0 compared to the previous year's 43.8, yet it remains in the 'caution' category.
MSMEs in Indonesia have shown good understanding of financial... |
| 05.09.2024 | The Rise of Local Sodas Amid Global Boycotts | In a world where brands often symbolize more than just products, Coca-Cola and PepsiCo find themselves in a storm. The ongoing conflict in Gaza has ignited boycotts against these American giants in Muslim-majority countries. Consumers are t... |
| 05.09.2024 | China’s Ice Cream, Cold Drink Sales Slump Amid Wet Weather, Economic Downturn | (Yicai) Sept. 5 -- Sales of ice cream and cold drinks in China have tumbled this summer as difficult economic times and inclement weather dampen people’s appetites for non-essential items.
Ice cream sales this year are worse than in previou... |
| 04.09.2024 | Nutella Plant-Based: Everything You Need to Know As Ferrero Launches Vegan Version of Beloved Spread in Europe | 7 Mins Read Months after first announcing the move, Ferrero has at last launched a vegan version of Nutella, starting with Italy, Belgium and France.
Milk powder is out in the vegan iteration of the world’s most popular chocolate spread, wi... |
| 04.09.2024 | Coke and Pepsi boycott over Gaza lifts Muslim countries' local sodas | Previous
FILE PHOTO: A Coca-Cola refrigerator is seen at a local restaurant as a man passes by, in downtown Manama, Bahrain, August 31, 2024. REUTERS/Hamad I Mohammed/File Photo
FILE PHOTO: A corner store salesman carries Pepsi drinks as he... |
| 22.08.2024 | India Ahead of The APAC Curve With Double Digit Growth in FMCG, Tech, Durables: NielsenIQ Report Report by NielsenIQ shows India dominating the APAC region in FMCG and tech durables | India has solidified its position as a powerhouse in the Asia-Pacific region, driving impressive double-digit growth across key sectors like fast-moving consumer goods (FMCG), technology and consumer durables. This surge is fueled by the gr... |
| 19.08.2024 | Naira Transactions: A New Dawn for Nigeria's Oil and Consumer Markets | The Nigerian economy is at a crossroads. The government’s recent decision to sell crude oil to the Dangote Refinery in naira marks a significant shift. Starting October 1, 2024, this initiative aims to stabilize fuel prices and strengthen t... |
| 14.08.2024 | Inflation: FMCG transaction volume in Nigeria declines by 17.4% in 2024 – Report | The latest report by NielsenIQ has revealed that the Nigerian Fast-Moving Consumer Goods (FMCG) market has seen a 17.4% decline in the volume of transactions this year as Nigerians continue to battle with the high cost of goods.
The report,... |
| 08.08.2024 | FMCG sector volume growth moderates to 3.8% in June quarter, rural continues to outpace urban | FMCG industry’s volume growth was down to 3.8 per cent year-on-year in the June quarter compared to 6.5 per cent in the March quarter, as per the latest data released by NielsenIQ.
The research and insights firm said this consumption slowdo... |
| 30.07.2024 | Microbes and Metrics: The New Frontiers of Sustainability and Data Integrity | In a world teetering on the brink of ecological collapse, the smallest life forms may hold the key to our survival. Microbiomes, those invisible heroes of the natural world, are stepping into the spotlight. Companies like bitBiome are harne... |
| 30.07.2024 | Dash Hudson Unveils New Social Media Trends Report | Dash Hudson is pleased to announce the release of its latest Social Media Trends Report: AI and Creators: Shaping the Next Era of Social Marketing.
In this report, a new study by Dash Hudson and NielsenIQ underscores the crucial role of cre... |
| 25.07.2024 | NIQ Releases 2023 Environment, Social and Governance Progress Report | NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its second Environmental, Social and Governance (ESG) Progress Report detailing the Company’s ESG priorities, how it embeds inclusive, sustainable principles i... |
| 03.07.2024 | Coca-Cola продлила срок действия товарного знака в России до 2034 года | Право американской Coca-Cola на товарный знак Coca-Cola распространяется 6-й класс МКТУ, в том числе на банки и крышки.
Срок действия товарного знака истекал в августе 2024 года.
Ранее компания подала заявки в Роспатент на регистрацию своих... |
| 21.06.2024 | Retro drinks are making a cool comeback this summer | How are they making a comeback?
Between high-end cocktail bars, home bartending and the resurgence of classic ingredients, nostalgic summer drinks are making a comeback. This trend is fueled by a desire for comforting flavors and a sense of... |
| 19.06.2024 | Dah Sing Bank releases findings of “2024 Survey on Business Opportunities for SMEs” | Over 70% of SMEs Expect Business Growth of At Least 4% Close to 60% Eye Development in Greater Bay Area
HONG KONG SAR – Media OutReach Newswire – 19 June 2024 – Dah Sing Bank, Limited (“Dah Sing Bank” or “the Bank”) said today that accordin... |
| 19.06.2024 | NIQ and World Data Lab unveil “Spend Z” Report | A new comprehensive report on spending trends of Generation Z, expected to become the largest – and wealthiest – generation in history
“Spend Z” identifies purchasing trends of the Gen Z market, reaching $12T by 2030
Strong ESG sentiment pr... |
| 18.06.2024 | NIQ and World Data Lab unveil “Spend Z” Report | A new comprehensive report on spending trends of Generation Z, expected to become the largest – and wealthiest – generation in history
“Spend Z” identifies purchasing trends of the Gen Z market, reaching $12T by 2030
Strong ESG sentiment pr... |
| 17.06.2024 | Beverage companies, trends and funding rounds to watch | figcaption>span]:font-sans" data-chromatic="ignore">
Data: PitchBook; Chart: Axios Visuals
The beverage industry is being shaped by startups offering drinks that promote functions, experiences and eco-driven benefits to... |
| 14.06.2024 | Ушедшая из РФ Coca-Cola начала повторную регистрацию своих товарных знаков | Они относятся к 32-му и 33-му классам Международной классификации товаров и услуг (МКТУ) — это напитки безалкогольные и алкогольные, газированная вода и т. д.
В марте 2022 года Coca-Cola сообщила о приостановке работы в России, а в июне ком... |
| 11.06.2024 | Exclusive: Tequila company Wild Common raises $5M Series A | figcaption>span]:font-sans" data-chromatic="ignore">
Wild Common, an agave spirits maker, raised a $5 million Series A to expand into new markets, investor David Moross tells Axios exclusively.
Why it matters: Tequila i... |
| 06.06.2024 | Xiaohongshu reshuffles e-commerce departments to prioritize live streaming | InsightsKim Kardashian is impressed, but can China-style live commerce conquer the world?
Written by Hui Tse Gan
A merchant told 36Kr that “it’s inevitable for brands to value live streaming. Having their own channel allows them to better c... |
| 04.06.2024 | Why You Need a Contribution Mindset to Thrive in 2024 and Beyond How to set yourself and your business up for long-term success. | As the world becomes more connected, it also becomes more conscious of how actions affect climate. Sustainability is a core value among millennial and Gen Z consumers, who make up the majority of today's spending power across all industries... |
| 28.05.2024 | Ferrero to Launch Plant-Based Nutella in Italy | Italian multinational confectionery company Ferrero has revealed that it will launch plant-based Nutella in Italy this autumn. The announcement comes as Ferrero celebrates the 60th year of the iconic chocolate hazelnut spread.
According to ... |
| 14.05.2024 | NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover | NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided globa... |
| 06.05.2024 | How many rewards programmes does the average South African belong to? | The primary motivation for consumers to participate in loyalty programmes is instant rewards. Image: Supplied
The NIQ (N NielsenIQ) Consumer Outlook report looks at the financial state of South African consumers, and their use of rewards pr... |
| 24.04.2024 | Pet Food Processing Exchange announces speaker lineup | KANSAS CITY — Pet Food Processing magazine and parent company Sosland Publishing Company announce the speaker lineup for the inaugural Pet Food Processing Exchange, an educational and networking event to be held Oct. 7 to 8 in Kansas City, ... |
| 19.04.2024 | Beer Proteins: Researchers Develop Method to Extract Protein from Brewers’ Spent Grain | 5 Mins Read Researchers have come up with a way to extract useful proteins through leftovers from beer production, which could help reduce waste and produce a circular, more sustainable source of protein.
Would you eat the beer industry’s b... |
| 12.04.2024 | Intel's Gaudi 3 AI Chip Challenges Nvidia's Dominance | Intel's Gaudi 3 AI chip is set to shake up the AI accelerator market, offering strong performance and efficiency compared to Nvidia's H100. With faster training and inference times, Intel aims to compete head-to-head with Nvidia's popular G... |
| 12.04.2024 | Niche pet food categories beating inflation | ORLANDO, FLA. — The pet food and pet care industries have long been dubbed “recession-proof,” a belief that has permeated every pet product category as more consumers accept pets as part of their families. Despite this, inflation continues ... |
| 09.04.2024 | Intel Vision 2024 Offers New Look at Gaudi 3 AI Chip | After first announcing the existence of the Gaudi 3 AI accelerator last year, Intel is ready to put the chip in the hands of OEMs in Q2 2024. Intel announced this and other news, including a new Xeon 6 brand and an open Ethernet standard fo... |
| 04.04.2024 | Veg.edible Breaks New Ground in Omaha as City’s First Kosher Vegan Eatery | Veg.edible, which opened its doors at the end of last year, has now been officially certified as the first kosher vegan restaurant in Omaha, Nebraska. Under the supervision of Rabbi Mordechai Geiger and Rav Tal, Veg.edible has obtained Kash... |
| 03.04.2024 | Health | More women are drinking themselves sick. The Biden administration is concerned | Lauren Sausser | KFF Health News (TNS)
When Karla Adkins looked in the rearview mirror of her car one morning nearly 10 years ago, she noticed the whites of her eyes had turned yellow.
She was 36 at the time and working as a physician liais... |
| 26.03.2024 | NielsenIQ BASES, McDonald’s USA to introduce Cultural Resonance Module | NIQ, a global leader in consumer intelligence, proudly announces the integration of its new, industry-leading NIQ BASES Cultural Resonance module into BASES renowned ad testing portfolio, built in thought-partnership with McDonald’s USA. Th... |
| 21.03.2024 | More women are drinking themselves sick. The Biden administration is concerned. | When Karla Adkins looked in the rearview mirror of her car one morning nearly 10 years ago, she noticed the whites of her eyes had turned yellow.
She was 36 at the time and working as a physician liaison for a hospital system on the South C... |
| 21.03.2024 | Industry Leaders Highlight Need for Supply Chain Integration to Meet Consumer Demand for Regenerative Products | Regenified Logo
Industry Leaders Kristine Root, Matt O'Hayer, Andrew Vrbas, Tom McGrath, and Scott Collier discuss regenerative supply chains at Natural Products Expo West
Natural Products Expo West panel outlines strategies for brands and ... |
| 18.03.2024 | 2024 Food trends: Embracing ‘Less is More’ for protein’s optimal role | Protein consumer mindsets have shifted, altering their behavior, and ultimately, their spending habits, according to the“Protein Profile,” a 2024 protein trends report.
Produced by Cargill’s North American Protein Business, the report unvei... |
| 16.02.2024 | Cargill Invests in ENOUGH’s Series C & Expands Partnership to Create Mycoprotein Products | 5 Mins Read Cargill has added to Scottish-Dutch food tech startup ENOUGH’s Series C funding round with an undisclosed sum to expand their existing partnership, which will see the meat giant co-create and market products with the latter’s AB... |
| 17.01.2024 | NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising With First-Party Retail Purchase Data | NielsenIQ, a global measurement and data analytics leader, announces an agreement with TransUnion’s (NYSE: TRU) marketing solutions business, TruAudience, to connect NielsenIQ’s consumer data with partners’ identity spaces for audience mode... |
| 09.01.2024 | 3 nonalcoholic beverages to get you through Dry January | 2023 was the year I fell in love with the mocktail.
Until last year I had generally resisted non-alcoholic beverages. Not because I’m opposed to sobriety, but because I’m a beer drinker. The vast majority of N/A beers I’ve tried lack body o... |
| 14.12.2023 | NIQ Unveils NIQ Labs to Drive Innovation and Foster Industry-Leading Talent | Chief Product Officer, Troy Treangen will lead NIQ Labs, Pioneering Innovation across the CPG Industry NIQ fast-tracking innovation with launch of GenAI-based ‘NIQ Ask Arthur’ in 2024
NIQ, a global leader in data and analytics solutions, is... |
| 13.12.2023 | This Startup is Making Animal-Free Creamer from Yeast to Change the Way You Drink Your Coffee | 5 Mins Read Swiss food tech company Cultivated Biosciences has unveiled the first proof of concept for its yeast-based fermented fat, in the form of a dairy-free coffee creamer prototype.
What would you say if I offered you fungus in your c... |
| 13.12.2023 | In-ovo sexing reaches 15% penetration in EU as tech to end male chick culling advances | New research from nonprofit Innovate Animal Ag (IAA) suggests that in-ovo sexing technology enabling hatcheries to determine the sex of chicks before they hatch has a market penetration of almost 15% in the EU, although it has yet to gain a... |
| 03.11.2023 | Salsify Connects to NIQ Brandbank to Deliver Accurate, Complete, and Compliant Product Content | Salsify customers can centralize content and streamline syndication through NIQ Brandbank to their network of retailers’ digital shelves
Related Posts
DataRobot Announces New Enterprise-Grade Functionality to Close the Generative AI Confide... |
| 20.10.2023 | Подписка для питомца: как мы делаем приложение для владельцев домашних животных | «Лапка» — помощник в уходе за питомцами в вашем смартфоне. Это приложение помогает значительно повысить качество ухода за питомцем, получить помощь ветеринара, узнать массу полезной информации об особенностях ухода и сделать процесс максима... |
| 08.10.2023 | Using Augmented Reality to Level up your E-Commerce Business | With 20.8% of all retail transactions occurring online in 2023, technological advancements are the driving force behind how customers shop. In today’s dynamic landscape, everything is rapidly evolving, from how we browse through our favorit... |
| 29.07.2023 | The rise of the mocktail | Dominating social media feeds, the mocktail is seemingly everywhere this summer.
Why it matters: The nonalcoholic beverage sector is expanding rapidly as alcohol consumption declines — a trend driven by Gen Z and Millennials.
Mocktails aren... |
| 26.07.2023 | Busting The Sustainability Value-Action Gap | Do consumers say one thing but do another?getty |
| 20.07.2023 | Meet the owner of Dream House Lounge, New Orleans' zero-proof cocktail space | New Orleans may be home to one of the most vibrant cocktail cultures in the world, but the trend of offering nonalcoholic drinks beyond the kids' menu is expanding here, too.
After opening Dream House Lounge in July 2022, owner David Wallac... |
| 12.07.2023 | NIQ and GfK Complete Combination, Creating the World’s Leading Consumer Intelligence Company | NielsenIQ and GfK together offer the Full View™, the world’s most complete and clear view of consumer buying behavior combined with unparalleled omnichannel coverage, data platforms, and predictive analytics
Combined company has over $4 bil... |
| 10.07.2023 | The one question every CPG brand should ask ESG innovators right now | The question was simple, yet profound.
We were at a recent conference where startups were pitching creative products to meet the needs of our changing world. The audience was full of executives and investors with the cumulative financial po... |
| 27.06.2023 | Снеки – альтернативная пища и основа альтернативного бизнеса | - |
| 16.06.2023 | BuzzCutt steers the sober curious toward booze-free bar and restaurant options | If you don’t drink, navigating nightlife, bars and even eating out can be an exercise in frustration. Non-alcoholic options are popping up everywhere, but for every neighborhood haunt with a booze-free beer, there are 10 spots where you’ll ... |
| 09.06.2023 | Restaurants Food and Drink
Restaurants Food and Drink | Move over White Claw: This will be the summer of wine seltzers if Colorado beverage makers have a say | Colorado may be an undisputed beer mecca, but as summer temperatures set in, it’s impossible to ignore the prevalence of hard seltzer when drinkers look for ways to beat the heat. And as of late, the state’s winemakers are tapping into the ... |
| 08.06.2023 | Тренды бьюти-ритейла, часть первая: «чистая» и эко-косметика захватывают рынок | Привет, это Antro. В марте мы выпустили огромный обзор бьюти-рынка: рассказали, что происходит с продажами косметики и парфюмерии, проанализировали популярные тенденции. В статье показываем два тренда бьюти-сферы, которые заполняют западные... |
| 29.05.2023 | Как найти сотрудников в дискаунтер на короткие смены? | Кейс сервиса MyGig и желтого продуктового дискаунтера
0 Обсудить
36 просмотров
4 Каких результатов удалось достичь дискаунтеру в найме сотрудников вместе с MyGig?
Платформа MyGig помогла желтому дискаунтеру оптимизировать процесс подбора пе... |
| 16.05.2023 | 3 Ways Brands Can Compete Amidst Private Label Momentum | Woman carrying a shopping basket at a local grocery store. getty |
| 15.05.2023 | Trippant Sharpens Focus on Asia Pacific with NIQ deal | Trippant Founder and CEO, Tom Scott
NIQ Pacific Managing Director, Megan Treston
Trippant is sharpening its focus on the Asia Pacific region as it signs NIQ and continues to help businesses and people tell their stories.
These latest client... |
| 29.04.2023 | The future of beauty: Consciously oriented consumers forcing corporations to follow suit | The KERASILK range is suitable for all hair types and textures | Product: Curly Hair Balm | ©KERASILK
The KERASILK range is suitable for all hair types and textures. | Product: Strengthening Hair Mask | ©KERASILK
The KERASILK range is suita... |
| 12.04.2023 | NielsenIQ: Sustainability is Increasingly Important for Asia Pacific Shoppers | NielsenIQ
Justin Sargent NIQ
NielsenIQ’s latest global sustainability study found 69% of global shoppers feel sustainability is more important to them now than it was 2 years ago.
Shoppers around the Asia Pacific region are more committed t... |
| 12.04.2023 | Desert Essence® and Country Life® Vitamins Honor Earth Day with Spotlight on Sustainable Production Practices | B Corporation Logo
Desert Essence
Country Life Vitamins - For All Life's Stages
Leading Eco-friendly Brands Share 10 Tips to Help Consumers Reduce Environmental Impact
We continue to explore and use more sustainable packaging options, utili... |
| 08.03.2023 | Sustainability Study Finds 1 in 2 Consumers Switching Food & Grocery Brands | “Social and environmental performance is critical even in an economy with rising cost of living. Now more than ever, if brands want to retain and win consumers, they must stand for something."
NEW YORK (PRWEB) March 08, 2023
US Food an... |
| 07.03.2023 | 3 Ways CPG Brands Can Create An Ongoing Stream Of Product Reviews | Founder, CEO of Vesta, an all-in-one community platform to nurture consumer relationships, mobilize advocates, and drive emotional loyalty. |
| 01.03.2023 | NIQ Announces Inaugural NIQ Founders Pitch Slam Competition for Emerging CPG Brands | NIQ, a leading provider of innovative data and analytics solutions, has announced its first annual NIQ Founders Pitch Slam competition, bringing together some of the most innovative emerging Consumer Packaged Goods (CPG) brands. The competi... |
| 28.02.2023 | Not Quite Soda, Not Quite Alcohol: A New Boozeless Booze Is Finding Its Fit | 20 Shares Email Facebook Twitter LinkedIn
On Sunset Boulevard, scattered among Parachute Home, Dr. Martens and a slew of other Instagram-able boutiques and coffee shops is Soft Spirits, Los Angeles’s first nonalcoholic bottle shop.
You woul... |
| 08.02.2023 | If We Build It, Will They Come? | 8 Mins Read
Notes From the Frontlines of the Sustainable Food Movement – an opinion column by Irina Gerry Food and climate are intrinsically linked: the way we produce food today is not sustainable. This much we know. Startups across the gl... |
| 24.01.2023 | Dry January Does Make A Difference, Even With Martha Stewart’s Tongue In-Cheek TV Spot | It is the tenth anniversary of Dry January, the campaign that was imagined in England by Alcohol Change UK to get people to consume less alcohol and rethink their relationship with alcohol. |
| 11.01.2023 | «Магнит» может запустить новую сеть дискаунтеров | Второй в России по объему выручки продуктовый ретейлер «Магнит» планирует запустить еще одну сеть дискаунтеров в I квартале 2023 года. У компании уже есть сеть магазинов низких цен «Моя цена». На фоне усиливающегося тренда на экономию потре... |
| 03.01.2023 | Trends For 2023: The Changes Shaping The Year Ahead | Another year of challenges, surprises, innovations, loss, and hope is where we start to look at what’s ahead for the new year. Foresights and trends are generated through an understanding of our cultural ecosystem and what’s changing, what’... |
| 26.12.2022 | Локальные бренды, осознанное потребление и «умные» инструменты: как eCommerce пережил 2022 год | Содержание:
Онлайн снова впереди
Скорость доставки — «новый черный»
Непокупательная способность
Склады, дарксторы и ПВЗ
Трафик из соцсетей
Собственный бренд и новые линейки
«Умные» инструменты внутри площадок
Собственные платежные сервисы
К... |
| 08.12.2022 | Продуктовый подход в урбанистике: что если продакты будут отвечать за обустройство своего района | Привет, я Алёна. Три года назад я стала продактом. Это приучило меня мыслить в таких понятиях как ЦА и пользовательские сегменты, JTBD, считать метрики и оценивать профит от всего. А ещё год назад я завела собаку — с тех пор много гуляю и е... |
| 22.11.2022 | How CPG Brands Are Navigating The Omnichannel Landscape | Jenna Movsowitz is the Managing Editor at Startup CPG, a media platform and community of thousands of emerging food and beverage brands. |
| 21.11.2022 | NielsenIQ Launches Omnichannel Sales Data for Small, Emerging Brands | Emerging brands now have a single view of online, in-store, delivery and pickup performance through NielsenIQ’s Byzzer platform
Byzzer by NielsenIQ, a data intelligence platform developed to help emerging brands drive growth and win market ... |
| 20.11.2022 | «Поиск нового дома в России не входит в топ интересов пользователя»: как трясёт digital-рынок в 2022 году и что делать... | Коротко: рынок упал на 23%, выросла аудитория сайтов о личном росте, упал интерес к покупке недвижимости в качестве инвестиций — и что с этим делать, если продажи никто не отменял.
28 комментариев
2322 просмотров
Предположу, что Rutube орга... |
| 09.11.2022 | Keurig Dr Pepper just invested $50 million in Athletic Brewing, the brand dominating the nonalcoholic beer sector. Here's how the founder started and grew his brewery after leaving the hedge-fund worl... | Bill Shufelt left his job as a hedge-fund portfolio manager to launch Athletic Brewing Company. Athletic Brewing Company
Redeem now
Athletic Brewing was cofounded by the former hedge-fund manager Bill Shufelt.
He saw a huge gap in the nonal... |
| 31.10.2022 | Inflation and recession threats have rattled retail to its core | Navigating the last few years hasn’t been easy for anyone. Job growth may be strong, with a near-record low unemployment rate of 3.5% in July 2022. But rising interest rates, inflation, and the threat of a looming recession are all challeng... |
| 27.10.2022 | Impossible beef, hard seltzer make up NielsenIQ’s 2022 innovations | NielsenIQ’s list of breakthrough innovations for 2022 featured 18 food and beverage products in the U.S. that the marketing research firm said stood out within their categories.
The company said in a press release that its Bases brand innov... |
| 27.10.2022 | Artha Venture Fund ties up with IIM Kashipur to lead a pre-seed round in FMCG brand Himshakti | Himshakti is an FMCG brand offering organic Himalayan products like seasoned salts, spices, and juices.
The funding round also saw participation from angel investors like Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch.
The fund... |
| 01.10.2022 | Podcast per aziende, come e perché aiutano il business | Podcast per aziende, perché sono uno strumento potentissimo?
Cominciamo dall’inizio…
L’interesse per i podcast da parte di un numero sempre crescente di persone li rende uno strumento ideale per fare marketing e accrescere la brand awaren... |
| 28.09.2022 | Ditch Your ‘General Audience’ Approach: Every Audience Is Multicultural | LEFT: Jordan Spencer, 18, Grand Prairie, Texas | Self-ID: black/biracial | Census box checked: ... [+] black. RIGHT: Celeste Seda, 26, Brooklyn, New York | Self-ID: Dominican and Korean | Census boxes checked: Asian/some other race PHOTOGRA... |
| 26.09.2022 | Soup-To-Nuts Podcast: ‘There hasn’t been a better time for small brands to help transform the CPG industry’ | According to NielsenIQ’s recently published 2022 Brand Balancing Act Survey, about half of global consumers said they are buying a greater variety of brands than they were before COVID-19, but the brands they ultimately support and the pro... |
| 25.08.2022 | Smaller brands’ path to consumer loyalty lies through differentiation | Dive Brief:
Small and midsize brands are leading the pace of growth and influence in the overall CPG space in North America, according to an analysis of May survey data by NielsenIQ. However, within most food and beverage categories, consum... |
| 09.08.2022 | Rosé Rocks: The Original, The Novel, And Most Popular Dry Rosé Wines In The U.S. Market This Summer | Woman enjoying glass of rose wine on beach by the sea at sunset. getty |
| 18.07.2022 | Уроки пандемии: что объединяет кризисы 2022 и 2020 и как бизнесу с этим справиться | Знакомые бизнесу проблемы Рост цен и безработица
Резкий рост цен — проблема, с которой бизнес и потребители сталкивались еще два года назад. Оба кризиса ускорили инфляцию: по данным Росстата, за три года она выросла с 3% в 2019, поднялась д... |
| 18.07.2022 | Rounding the bases: 4 ways SMBs can grow and scale during uncertain times | Even without the pressures of a rattled supply chain and skyrocketing prices of goods, small and medium-sized businesses (SMBs) have long been challenged when competing against the biggest names in their category.
Last year, however, the fo... |
| 28.06.2022 | More Alcohol-free & Low Alcoholic Beverages Making Inroads into Singapore | Empirical Spirits - Can02 “The rise of the no- and low- alcohol category may be a boon to the F&B industry in Singapore. It presents greater opportunities for socialisation between people who drink and those who don’t. The trend is here... |
| 17.06.2022 | Brands land in hot water for Juneteenth marketing miscues | The news: Several companies issued apologies in recent days for promotional flops tied to the upcoming Juneteenth US holiday after the moves were criticized as racially insensitive.
Microsoft-owned 343 Industries this week renamed an emblem... |
| 19.05.2022 | Move Over Red Bull: This New Cannabis-Infused Energy Drink Will Get You In High Spirits | Hi5 Cannabis Energy Drink Courtesy |
| 11.04.2022 | Why PetSmart is betting on the fresh and frozen food category to drive growth | The reason that we were so excited about this partnership with Nom Nom is not only are they a leader, but the product actually looks like something that you might make yourself in your own kitchen.
We felt really strongly about the quality ... |
| 07.04.2022 | Sunscoop Secures $2 Million For Continued Allergen-Free Dairy-Free Ice Cream Innovation | 4 Mins Read
Los Angeles- based allergen-friendly ice cream brand Sunscoop has raised $2 million seed financing round led by Vibrant Ventures. H/L Ventures, Torch Capital and early angel investors also participated. The fresh capital will be... |
| 30.03.2022 | Как инструменты дополненной реальности помогают бренду | Определить, стоит ли использовать инструменты дополненной реальности, — сложное решение для любого бизнеса. Многие бренды отказываются от AR из-за таких факторов, как затраты на разработку, поиск подходящих сценариев использования и поддерж... |
