| Date | Title | Description |
| 07.05.2024 | FMCG industry sees 6.5% growth; rural demand surpasses urban: NielsenIQ | - |
| 30.04.2024 | Raptive Takes the IAB NewFronts Stage with Message of Harnessing the Power of Human Connection | Raptive and Nielsen to Reveal Results of Creator Study that Finds Significantly Higher Trust and Brand Engagement in Creator Content over Social Media
NEW YORK, April 30, 2024 /PRNewswire/ -- Raptive, the creator media company, today announ... |
| 29.04.2024 | Queen Of Tears becomes highest rated tvN drama of all time following finale | Listen to this article
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| 26.04.2024 | Nielsen’s 2024 Annual Marketing Report on marketers on ROI strategies | Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
The report, which surveyed nearly 2,000 g... |
| 25.04.2024 | Ed Warner: How do we value sport and the draw of much needed money | After World Athletics announced it would be paying its Olympic gold medallists, a fresh debate has opened up around money for our athletes and the draw of cash in sport for bodies. Ed Warner writes.
The British Olympic Association seats its... |
| 25.04.2024 | Холодный старт: как начать бизнес, когда данных нет | Содержание:
В чем сложность холодного старта в бизнесе
Смещение данных
Модель PreRec как решение проблемы холодного старта
Маркетинг будущего
В чем сложность холодного старта в бизнесе
При холодном старта бизнесу сложно развиваться. Примера... |
| 25.04.2024 | Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies | The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with an eye on proving and improving ROI
NEW YORK, April 25, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurem... |
| 23.04.2024 | Top 10 Market Research Companies – 2024 | Share
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As someone seeking to grow or establish your business in an ever-competitive market, you’d understand the importance of having accurate, reliable, and up-to-date market information at your fingertips. This is w... |
| 22.04.2024 | Nexus of Sustainability and MarTech Beyond Earth Day | While we mark Earth Day once again, the differentiation of sustainability and marketing technology becomes more and more relevant. Yet, let’s not limit our reflections to this one day alone. Sustainability is not about what you implement oc... |
| 19.04.2024 | Почему доверие аудитории к классической рекламе снижается и что с этим делать | Нерелевантные рекламные предложения
По данным компании Nielsen, всего 26% маркетологов уверены в том, что у них достаточно данных о своей аудитории. Из-за недостатка информации реклама бьет мимо цели и раздражает потребителей.
Представьте, ... |
| 19.04.2024 | Beer Proteins: Researchers Develop Method to Extract Protein from Brewers’ Spent Grain | 5 Mins Read Researchers have come up with a way to extract useful proteins through leftovers from beer production, which could help reduce waste and produce a circular, more sustainable source of protein.
Would you eat the beer industry’s b... |
| 17.04.2024 | Mingle Mocktails aims to spark a zero-proof cocktail craze | Listen to the article 5 min
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Ahead of a trip with friends to the Pocono mountains in northeastern Pennsylvania several years ago, Laura Taylor decided to try making her o... |
| 17.04.2024 | Почему YouTube — самая здоровая интернет-экономика | Автор The Washington Post Шира Овиде рассуждает об уникальности YouTube. Публикуем перевод истории.
Вы думаете, что знаете YouTube. Это то место, где миллиарды людей учатся менять шины, занимаются йогой или наблюдают за солнечным затмением.... |
| 16.04.2024 | French Beauty Chain Sephora Names New China Head After Three-Month Search | (Yicai) April 16 -- French cosmetics retailer Sephora has appointed Ding Xia as the general manager of its China division, after the post stayed vacant for almost three months.
Ding has already taken up her new role and will report directly... |
| 16.04.2024 | Amazon is hiring dozens for Prime Video as it does battle in the streaming wars. Here's what each job pays, including one that pays up to $350,000. | Media Amazon is hiring dozens for Prime Video as it does battle in the streaming wars. Here's what each job pays, including one that pays up to $350,000.
Lucia Moses
2024-04-16T18:02:51Z
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| 16.04.2024 | Broadcast industry leaders spearhead investment in RUN3TV | In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective... |
| 15.04.2024 | Sephora appoints Xia Ding as Managing Director of Sephora Greater China | Xia Ding will lead Sephora's business in Mainland China and Hong Kong SAR that spans around 350 stores, two e-commerce websites, and a robust ecosystem of digital platforms and apps.
SHANGHAI, April 15, 2024 /PRNewswire/ -- Sephora, the wor... |
| 11.04.2024 | Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer | Dive Brief:
Country music artist Walker Hayes has partnered with nonalcoholic craft beer maker Athletic Brewing Company on a signature nonalcoholic beverage named for one of his hit songs, “Fancy Like,” according to a press release.
Prior t... |
| 04.04.2024 | NBC could be an unlikely winner in the NBA TV rights battle, according to analysts | Premium Media NBC could be an unlikely winner in the NBA TV rights battle, according to analysts
James Faris
2024-04-04T15:18:30Z
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| 04.04.2024 | Google+ — как развивалась соцсеть и почему ее пришлось закрыть | Социальная сеть Google+ должна была стать альтернативой проекту Марка Цукерберга — платформой, помогающей людям оставаться на связи и находить друзей по интересам. Но спустя семь лет после запуска проект пришлось закрыть. Разбираемся, что п... |
| 04.04.2024 | Dirk Herdes joins Crisp as General Manager and SVP Sales | Crisp, the open data retail platform, announced the appointment of Dirk Herdes as SVP Sales and General Manager of its operations in Bentonville, Arkansas. This strategic hire underscores Crisp’s commitment to the rapidly growing Northwest ... |
| 03.04.2024 | Gracenote Speeds FAST Channel Deployment in the U.S. | Gracenote FAST Program helps content owners and providers accelerate go-to-market for FAST channels
NEW YORK, April 3, 2024 /PRNewswire/ -- Gracenote, the content data business unit of Nielsen, has expanded its FAST Program to the U.S. help... |
| 02.04.2024 | OREO-Maker Mondelēz Launches "The Art of (Re)Play" Campaign to Encourage a Pause in China's Urban Life | Modern Baizitu Fuses Chinese Traditional Culture and Modern Technology to Remind the Public to Never Forget the Playful Spirit
SHANGHAI, April 2, 2024 /PRNewswire/ -- OREO, a popular cookie brand belonging to Mondelēz International (NASDAQ:... |
| 25.03.2024 | Media leaders dispel myths with data | Media organizations that hone in on their strengths can overcome the ongoing disruption of audience fragmentation.
Why it matters: Convincing, data-supported narratives are increasingly crucial as digital platforms acquire a greater share o... |
| 18.03.2024 | Global Pet Expo 2024 to set ‘Innovation in Motion’ | STAMFORD, CONN. — Global Pet Expo 2024 will gather pet industry professionals from far and wide to Orlando, Fla., later this week. This year’s show, held March 20 to 22 in the Orange County Convention Center’s South Concourse, will feature ... |
| 14.03.2024 | Источники для анализа данных — огромная подборка для количественного и качественного анализа | Большой список ресурсов, которые помогут собрать данные для аналитики, количественного и качественного анализа. Пригодится для построения стратегии, планирования проектов или запуска продуктов, при проведении SWOT-анализа и много где ещё
Ис... |
| 13.03.2024 | Daasity announced the acquisition of Red Fox Analytics | Daasity, a data and analytics platform built for omnichannel consumer brands, today announced the acquisition of Red Fox Analytics, a leader in data analytics for retail-focused consumer packaged goods brands. The combined digital and retai... |
| 12.03.2024 | The Princess of Wales is in the spotlight — for not being in the spotlight | Entertainment The Princess of Wales is in the spotlight — for not being in the spotlight
Dan DeFrancesco
2024-03-12T12:09:45Z
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| 12.03.2024 | Neuromarketing Technology Market is Booming Worldwide | Emotiv, Nielsen, NeuroFocus | Neuromarketing Technology market
Stay up to date with Neuromarketing Technology Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth.
The Neuromarketing Technology market size is esti... |
| 09.03.2024 | Соцсеть X запустит приложение SmartTV для телевизоров Amazon и Samsung | Соцсеть X Илона Маска запускает приложение для смарт-телевизоров Amazon и Samsung. Как сообщает источник, оно выглядит «идентично» телевизионному приложению YouTube.
Цель Маска — побудить пользователей смотреть «длинные видео на большом экр... |
| 09.03.2024 | “Smokin’ Joe Biden”: Campaign builds on SOTU buzz | The White House and Biden campaign call this State of the Union Month, and Thursday's speech is being amplified by a $30 million ad buy (including spots during March Madness) and presidential travel to swing states — Pennsylvania Friday, Ge... |
| 07.03.2024 | The State of the Union is Biden's biggest moment before the election | Politics The State of the Union is Biden's biggest moment before the election
Analysis by Brent D. Griffiths
2024-03-07T11:00:01Z
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| 07.03.2024 | Zitcha expands into Europe with new UK office | Today Zitcha launches its European operations with new hires to its office in London.
Joining with three decades of combined experience in retail, media, marketing and sales, Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Direct... |
| 04.03.2024 | Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference | Pioneering Research on AI, Audience Diversity and Behavioral Shifts, Attention and Evolving Media Landscapes will be Highlighted at Measurement-Focused Event
NEW YORK, March 04, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (... |
| 26.02.2024 | Whoopi Goldberg–backed BLKFAM launches with 1,000+ hours of kids’ programming | BLKFAM is a free, ad-supported, Black-focused family streaming service launching today to give Black Americans access to more than 1,000 hours of new kid-friendly animation titles, as well as content for the entire family, including sitcoms... |
| 20.02.2024 | YouTube dominates TV streaming in US, per Nielsen’s latest report | Nielsen today released its January report on viewing usage across linear TV and streaming, which revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. Netflix, meanwhi... |
| 20.02.2024 | YouTube Maintains Dominance in US Streaming, Tops TV Viewing Charts: Nielsen | Quincy Jon, Tech Times 20 February 2024, 05:02 pm
YouTube reigned as the top US streaming provider in January, according to Nielsen's new study on TV watching trends. The survey revealed that YouTube was the leading streaming site, with 8.6... |
| 05.02.2024 | Netflix has a stranglehold on its competition, but the streaming wars aren't over. Here's how Disney and Amazon could dethrone the dominant streamer. | Media Netflix has a stranglehold on its competition, but the streaming wars aren't over. Here's how Disney and Amazon could dethrone the dominant streamer.
James Faris
2024-02-05T13:00:01Z
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| 02.02.2024 | Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates | This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-sy... |
| 01.02.2024 | Nielsen and Nexstar Announce Agreement for Local & National TV Measurement Services | Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year extension of an agreement with Nexstar Media Group, Inc., to provide Local and National TV measurement services across Nexstar’s media businesses, ... |
| 10.01.2024 | How A Tribe Called Judah conquered Nollywood’s box office | On the 3rd of January 2024, Funke Akindele’s movie, A Tribe Called Judah, became the first ever Nollywood film to gross ₦1 billion in ticket sales 20 days after its release in cinemas. Released on 15 December 2023, the movie has one of the ... |
| 04.01.2024 | From the streaming ad wars to the generative AI boom — 5 big things that will continue to rock the ad industry in 2024 | Advertising From the streaming ad wars to the generative AI boom — 5 big things that will continue to rock the ad industry in 2024
Lauren Johnson
2024-01-04T14:17:06Z
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| 04.01.2024 | Apple Fitness+ introduces sound meditation, a workout program for golfers and more | Apple is kicking off 2024 with new content for its workout service Fitness+, including a new meditation theme, a yoga program for golfers, artist spotlights with Super Bowl Halftime Show performers and new celebrity guests for its audio wal... |
| 22.12.2023 | Кто спонсирует киберспорт в России и мире | Растем, но медленно
Индустрия киберспорта впервые попала на обложки отечественных мейнстрим-изданий в 2015 году, когда Алишер Усманов решил вложить $100 млн в Virtus.pro. С тех пор киберспорт стал регулярным «ньюсмейкером» в отечественном и... |
| 20.12.2023 | Nielsen Digital Co., Ltd. TOPS OF 2023: DIGITAL IN JAPAN ~ Nielsen announces ranking of number of internet service users and usage time in Japan in 2023 | [Nielsen Digital Co., Ltd.] TOPS OF 2023: DIGITAL IN JAPAN ~ Nielsen announces ranking of number of internet service users and usage time in Japan in 2023
*View in browser* *Nielsen Digital Co., Ltd.*
Press release: December 20, 2023
**
TOP... |
| 15.12.2023 | Mansa partners with Big Cabal Media to spotlight its Moonshot conference in the United States | Mansa, a US-based free streaming platform for Black culture-inspired content, has partnered with Big Cabal Media, the parent company of TechCabal to advertise its tech conference, Moonshot.
Mansa, the free ad-supported streaming platform th... |
| 11.12.2023 | 2023: The Year ‘Cord Cutting’ Became The Majority Norm | It wasn’t that long ago that cable TV execs were trying to claim that “cord cutting” was either outright fiction, or a fad that would end once Millennials started procreating. The willful denial among cable execs was downright palpable for ... |
| 29.11.2023 | YouTube is facing a reckoning as rivals offer TV streaming scale for the first time | Your viewing experience on YouTube might not be as good if you use an ad blocker, a spokesperson for the platform said. Photo by Thomas Trutschel/Photothek via Getty Images This story is available exclusively to Business Insider subscribers... |
| 09.11.2023 | Combined Hulu and Disney+ app launches in March; beta debuts in December | Enlarge / Hulu content may do a not-so-secret-invasion of Disney+.
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An app combining the libraries of Disney+ and Hulu will launch in late March 2024, Walt Disney Company CEO Robert Iger said in a Q4 2023 earni... |
| 23.10.2023 | «Да» — расписаниям, «нет» — спискам дел | Представьте, что вы купили новый телефон. Но, несмотря на то, что его только достали из коробки, ежедневно, в конце дня, его операционная система даёт катастрофический сбой. Продолжали бы вы пользоваться таким вот дефектным телефоном? Нет, ... |
| 16.10.2023 | How To Find New Business Opportunities With A Service Mindset | Pace Morby is the cohost of A&E TV series, Triple Digit Flip, and runs one of the largest real estate investing communities, SubTo. |
| 05.10.2023 | 'The greatest advertising you can get': Small-business founders explain how to build and grow your company with referrals | Michael Nova, the CEO of Nova Custom Printing, and Kirby Wilkerson, the founder of The Impact Kind. Kevin Frest @FrestStudio and Kirby Wilkerson
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Asking clients for referrals is an easy way for small businesses to market themselve... |
| 23.08.2023 | The golden age of cheap streaming isn't dead: You can get all the top services for under $50 a month total | Netflix's "Money Heist." Netflix
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"Streamflation" has haunted entertainment as Disney+, Netflix, and other services have raised prices.
But streaming TV is still a good deal.
If you lean into streaming's flexib... |
| 15.08.2023 | Linear TV viewing sinks below 50% as streaming soars to new heights | In a first for linear TV viewing, cable and broadcast usage fell below 50% in terms of total share among U.S. viewers, according to Nielsen’s July 2023 report. Cable viewing dropped below 30% for the first time at 29.6%, down 12.5% year-ove... |
| 01.08.2023 | Расширить рыночное предложение и стать монополистом | Это статья — предшественница «Как избежать конкуренции на глобальном рынке и не только». Публикую без изменений. Обложка Inês Pimentel на Unsplash
«Да какой сейчас нормальный бизнес откроешь? Все придумано до нас», — как-то так сказал мой д... |
| 17.07.2023 | Women’s Health Ads Are Still Being Censored; The Center For Intimacy Justice Takes Action With FTC Complaint | “What is VMS?” During the 2023 Super Bowl, Astellas Pharma aired an ad featuring actress Carmella Riley asking women that very question. The 30-second spot (which likely cost around seven million dollars) helped educate women about vasomoto... |
| 17.07.2023 | Tubi appoints Vimeo’s Anjali Sud as new CEO | Tubi appointed Anjali Sud as its new CEO, the company announced Monday. Following her tenure as CEO at Vimeo, Sud will officially join the Fox-owned free ad-supported TV streaming (FAST) service on September 1.
“We are witnessing a seismic ... |
| 12.07.2023 | Эмоции в контенте: как смех и страх влияют на решение о покупке продукта? | Сила эмоционального маркетинга
Еще в 2016 году Nielsen опубликовал исследование о влиянии эмоций в рекламе: выяснилось, что чем больше эмоций она вызывает, тем выше продажи — на целых 23%.
Эмоции значительно влияют на скорость принятия реше... |
| 10.07.2023 | How Social Media Managers Justify Social Media Spending In A Recession | Social media marketer. Agency leader. Author. CEO/Founder of Ignite Social Media and President/Founder of Carusele. |
| 20.06.2023 | Nielsen to Fuel Open Innovation Through Data Integration With EDO | Nielsen, a global leader in audience measurement, data and analytics, announced that it intends to make its Nielsen ONE audience measurement data available as an input to EDO‘s predictive outcomes solution for mutual clients. Similarly, EDO... |
| 08.06.2023 | Тренды бьюти-ритейла, часть первая: «чистая» и эко-косметика захватывают рынок | Привет, это Antro. В марте мы выпустили огромный обзор бьюти-рынка: рассказали, что происходит с продажами косметики и парфюмерии, проанализировали популярные тенденции. В статье показываем два тренда бьюти-сферы, которые заполняют западные... |
| 05.06.2023 | Расширить рыночное предложение и стать монополистом | «Да какой сейчас нормальный бизнес откроешь? Все придумано до нас», — как-то так сказал мой друг Никита больше десяти лет назад, когда мы сидели вечером в машине, пили пиво и обсуждали разные возможности заработать денег.
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| 05.06.2023 | Element Nutritional Sciences Announces Rejuvenate Muscle Acitivator Ready for successful Launch | Neilsens Consumer research estimates US$19.5 million in Revenue in first 12 months of launch and approaching US$25 million in 24 months from launch
Element Nutritional Sciences (CSE:ELMT)
Rejuvenate Muscle Activator is one of the first clin... |
| 31.05.2023 | Sophia Amoruso Teamed Up With SoFi To Create A Financial Guide For Women | Sophia Amoruso and SoFi team up together to create a financial guide for women. SoFi |
| 24.05.2023 | Black-Owned News App Hayti Launches the Largest Aggregation of Black Podcasters in History | Hayti Founder/CEO
Camille Kauer, Award-Winning Podcaster and On-Air Talent DURHAM, NC , UNITED STATES, May 24, 2023/EINPresswire.com/ -- DURHAM, NC (May 24, 2023) –Hayti, the leading Black-owned news aggregation app that pulls content solel... |
| 23.05.2023 | Ford to keep AM radio in cars after pressure from lawmakers | Ford has reversed its decision to build new vehicles without AM radio after pressure from lawmakers.
CEO Jim Farley wrote in posts on Twitter and LinkedIn Tuesday that AM radio will be included on all 2024 Ford and Lincoln Motor vehicles, a... |
| 02.05.2023 | Zappi Releases Amplify 2.0 to Help Marketers Unlock New Levels of Creative Effectiveness | "Zappi’s Amplify 2.0 is leveraged by leading, global consumer brands to bring their best ideas to the forefront time and time again." – Steve Phillips, CEO and co-founder of Zappi
LONDON (PRWEB) May 02, 2023
Zappi, the leading con... |
| 30.04.2023 | Top 5 IoT Trends That Will Shape the Digital World in 2023 | The Internet of Things (IoT) is a rapidly evolving technology changing how we interact with everything. From home appliances to the cars we drive to and from work.
As we move towards the second half of 2023, several IoT trends are picking u... |
| 26.04.2023 | Nielsen’s Annual Marketing Report Finds Marketers are All In on Streaming Despite Questions on its Effectiveness as Advertising Platform | Nielsen, a global leader in audience measurement, data and analytics, released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet on... |
| 24.04.2023 | Sorry, cable—most of today’s most popular shows are on Netflix | Enlarge
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There are so many streaming services pushing for our dollars these days that the industry's feeling a lot like cable—except more peop... |
| 19.04.2023 | Nielsen Trying To Claw Back Ratings Credibility, Gets MRC Accreditation | STR/AFP via Getty Images.AFP via Getty Images |
| 18.04.2023 | Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service | Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audienc... |
| 18.04.2023 | Founded by actors, Mansa brings its free streaming service for global Black culture out of stealth | Mansa, a free ad-supported streaming service and content aggregator that offers a curated selection of Black cultural content, launched out of stealth today. Mansa offers a wide variety of content, from on-demand titles and digital linear (... |
| 15.03.2023 | Marketing In 2023: Build Your Owned Channels And Communities | Monica, CMO of SOCi, holds 20+ years of tenure in digital marketing & advertising, with a foundation in sales, strategy, and data analytics. |
| 08.03.2023 | MarTech Interview with Brian Thoman, SVP of Software Engineering at WideOrbit | Streamlining the buying and selling process of advertising saves time and effort for both buyers and sellers. Learn how WideOrbit is making that possible here!
Linear and digital convergence are still top-of-mind for broadcasters, but it do... |
| 01.03.2023 | Netflix's "Stranger Things" play to debut in London this year | Netflix's "Stranger Things" stage play will debut in London theaters later this year, offering up a prequel to the events of the hit sci-fi series, the company announced Wednesday.
The play, titled "Stranger Things: The First... |
| 21.02.2023 | 12 top investors, from Blackstone to TPG, pouring billions into production studios in a long-term bet on Hollywood's content boom | From left: Hudson Pacific Properties' Jeff Stotland, Blackstone's Nadeem Meghji, and TPG Real Estate's Avi Banyasz. Hudson Pacific Properties, Blackstone, TPG This story is available exclusively to Insider subscribers. Become an Insider and... |
| 15.02.2023 | Healthcare and Gen X: 4 Things Marketers Need to Get Right | When it comes to healthcare marketing, Generation X once again gets the short end of the attention stick.
Overshadowed by boomers—a prime target for healthcare advertising dollars as they age and require more care—and Millennials—the holy g... |
| 11.02.2023 | Amazon Studios is growing fast and spending big on shows like 'Citadel,' but insiders say unclear creative direction, leadership shifts, and tech bureaucracy threaten to drive away staff and talent | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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The dust has been settling at Amazon Studios after a big reorg in the fall that solidified Jen Salke's power.
Amazon is a big, r... |
| 24.01.2023 | Local TV Advertising Remains Key for Law Firms—and Requires Special Maintenance | Law firm partners overseeing their firms' TV advertising should understand the importance of ongoing management of their campaigns.
TV advertising continues to be a key way for law firms to grow. This requires attention to the special disci... |
| 19.01.2023 | Как использовать метод «кирки и джинсов» для поиска перспективных направлений и продуктов с учётом растущих трендов?... | В конце статьи бонус: 4000 проверенных идей.
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Друзья, привет! Меня зовут Замятин Иван, я предприниматель (IT, ритейл, производство).
Делюсь своими знаниями, идеями и историями.
Что за метод такой «кирки и джин... |
| 19.01.2023 | Netflix taps Nielsen for linear and streaming audience data | Netflix taps Nielsen for linear and streaming audience data
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NEW YORK – Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreem... |
| 04.01.2023 | Nielsen Announces Market Availability For Nielsen ONE Ads | Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide. Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated ... |
| 17.12.2022 | Сарафанный маркетинг: как заставить всех о вас говорить | 6 комментариев
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Любой человек, принимая решение о покупке, будет прислушиваться к отзывам знакомых. Также если близкий человек позитивно отзывается о бренде и его продукции, у нас часто возникает соблазн попробовать его и лично... |
| 08.12.2022 | Cameo now offers kid-friendly personalized videos from CoComelon, Blippi, Thomas the Tank Engine | Cameo today launched Cameo Kids, its new video messaging service that features personalized videos from popular animated characters like Thomas the Tank Engine, JJ, Cody, Cece and Nina from “CoComelon,” Blippi from “Blippi Wonders,” True fr... |
| 24.11.2022 | The 36 iconic female athletes who have changed the world of women's sports for the better | From left to right: Mary Lou Retton, Megan Rapinoe, and Serena Williams. AP Photo/Suzanne Vlamis / AP Photo/David Vincent / AP Photo/Tim Ireland
Interest and investment in women's sports have been on the rise in recent years.
Countless fema... |
| 23.11.2022 | Hulu subscribers are now able to stream the first two episodes of ‘Andor’ | Starting today, November 23, “Star Wars” fans can stream the first two episodes of Disney+’s “Andor” on Hulu. Just ahead of Thanksgiving in the U.S., Hulu subscribers have access to episode 1, “Kassa,” and episode 2, “That Would Be Me,” unt... |
| 14.11.2022 | Disney+ has a new adorable short film for ‘The Mandalorian’ and ‘Spirited Away’ fans | Disney+’s adorable new short film, “Zen – Grogu and Dust Bunnies,” premiered on Saturday, November 12. From Lucasfilm and Japanese animation house Studio Ghibli, the hand-drawn short film will excite many fans as it features Grogu — a.k.a B... |
| 05.11.2022 | Что такое UGC: как работать с пользовательским контентом | Если человек заинтересован в покупке, но пока выбирает между несколькими вариантами, такое доказательство — сильный аргумент в вашу пользу.
Благодаря отзывам и обзорам можно лучше понять целевую аудиторию. У вас есть шанс разобраться в том,... |
| 24.10.2022 | What Netflix got wrong with kids animation, from marketing to series content: 'Where are the farts?' | Netflix spent heavily on creator-driven shows like "Kid Cosmic." Netflix This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Netflix made a big bet on creator-led animati... |
| 17.10.2022 | 'Hybrid' shopping in India to grow 1.3X during festival season | Sohini Bagchi 17 Oct, 2022
Customers are expected to predominantly do “hybrid shopping” this festive season, which means that they will buy across multiple channels to make sure they can find the products they want. A new study shows that 5... |
| 12.10.2022 | Работа с ASO: как тестировать тренды и не получить иск | ASO — это настройка страницы мобильного приложения в сторе, за которой скрывается работа с артом, иконкой, описанием, ключевыми словами и многим другим. Цель проста — привлечь как можно больше пользователей. И не важно игровой у вас проект ... |
| 30.09.2022 | Roku Enables Nielsen Four-Screen Measurement | Roku has enabled Nielsen four-screen measurement across traditional TV, connected TV, mobile, and desktop.
Nielsen ratings are the gold standard for gauging the popularity of TV shows. Nielsen’s Four-Screen Ad Deduplication is a major step ... |
| 29.09.2022 | Roku will now work with Nielsen to track cross-media viewership | Today, Nielsen announced that Roku plans to enable four-screen measurement across desktop, mobile, connected TV and traditional TV. This is the first time Roku will use the digital methodology, Nielsen One, the data measurement firm’s cross... |
| 20.09.2022 | Disney+ makes it through its first livestreamed TV show, ‘Dancing with the Stars,’ without major crashes | As you can tell from the Mickey Mouse-shaped disco ball in the photo above, Season 31 of “Dancing with the Stars” (DWTS) premiered on Disney+ last night. This marked the first time the streaming service livestreamed a TV show. With instance... |
| 17.09.2022 | The ‘streaming wars’ aren’t what you think | More people “streamed” television in July 2022 than watched on traditional cable TV, according to Nielsen. That’s a big deal. Because it means streaming no longer is the future — it’s the present.
And I suppose that matters. The question is... |
| 31.08.2022 | Where we’re spending our screentime, in 3 charts | There has been plenty of chin-scratching about how the pandemic changed the way we interact with the internet, and how that may change again as the pandemic recedes. At one point, we were assured that the pandemic was “accelerating the digi... |
| 25.08.2022 | Shopify's big bet on the pandemic e-commerce boom didn't pay off. But the company will continue to take risks as investors embrace the 'winner takes all' mentality | Shopify CEO Tobi Lütke. Lucas Jackson/Reuters; Shopify; IStock Photo; Vicky Leta/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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| 24.08.2022 | VISUA Delivers a Comprehensive Solution to Sponsorship | David Thompson, Tech Times 24 August 2022, 03:08 pm
(Photo : VISUA)
Ensuring an effective sponsorship portfolio that reaches everybody targeted by a brand requires several investment opportunities and real-time insights. Sponsorship comes i... |
| 20.08.2022 | Впервые в истории стриминговые сервисы смотрят больше, чем кабельное ТВ | Впервые в истории у стриминговых сервисов, таких как Netflix и Disney+, оказалось больше зрителей, чем у кабельного телевидения. Это достижение сделало потоковое вещание самым популярным способом потребления контента, сообщает аналитическая... |
