The most credible and adventurous men's grooming brand Niche for men is building a global brand of personal care products designed with the rider, boarder, surfer, and active man in mind. Unique, adventurous products designed for life in the fast lane. Combining function + performance + lifestyle to create the most credible and cool brand and products for active young adult men. Our flagship product, male face and body deodorizing wipes are the only solution to sweat, grime, and body odors for the active man on-the-go. Individually packaged, man sized, scented premium face and body wipes designed for cleanliness on the go. Why mask body odors with pungent body sprays when you can completely remove the source. Your life isn't boring, nor should the products you use be.