Categories: B2C
The move will strengthen digital capabilities within the brand’s Consumer Direct Offense.
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DateTitleDescription
12.04.2024Nike Kicks Off Multi-Year Innovation CycleParis--(ANTARA/Business Wire)-- Today, NIKE, Inc. (NYSE: NKE) extended its position as the undisputed leader of footwear and apparel innovation by debuting a new line-up of products that signaled a multi-year innovation cycle. Brought to li...
29.06.2022With eBay’s acquisition of KnownOrigin, marketplaces are starting to experiment more seriously with NFTsEven as the cryptocurrency market is headed for a downturn, established e-commerce platforms like eBay are starting to more seriously integrate non-fungible tokens, or NFTs, into their platforms. On June 22, eBay acquired NFT marketplace Kn...
29.06.2022With eBay’s acquisition of KnownOrigin, marketplaces are starting to experiment more seriously with NFTsLipsman is referring to a wider selloff in the cryptocurrency market recently, where investors have been dumping speculative assets. The price of one of the most widely-traded crypto tokens, Bitcoin, fell below $18,000 a few weeks ago. NFTs...
09.05.2022Why social activism can sometimes benefit a brand’s apolitical rivalsSource: Getty Images. From Nike to Ben & Jerry’s to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it’s arguably become a component of any brand’s strategy. But as co...
28.04.2022Nike's new NFT sneakers selling for more than $100,000Nike's first collection of shoes for the metaverse is fetching astronomical sums. The collection, known as CryptoKicks, is being auctioned off as non-fungible tokens (NFT) on online marketplace OpenSea. Customers are paying between $4,000 a...
08.04.2022What retailers need to know about inflation: Part 2Source: The Conversation. This is the second instalment of a two-part series from James Taylor and the Particular Audience team discussing what retailers need to know about inflation. You can read the first instalment here. Still reeling an...
25.03.2022Inside livestream marketplace Whatnot’s plans to ‘double down’ on NFTsLivestream shopping platform Whatnot is going all-in on NFTs. In January, Whatnot started letting users resell their NFTs (non-fungible tokens), which are essentially receipts powered by the blockchain that symbolize ownership of a digital ...
25.03.2022Inside livestream marketplace Whatnot’s plans to ‘double down’ on NFTsThomas Sineau, senior manager at CB Insights, said that NFT buyers are often younger consumers that are willing to spend money on these assets. He said many NFT buyers are gamers or Web 3 enthusiasts, a consumer group that many brands are e...
13.03.2022Six Ways To Fix Your Sustainability MarketingIs your marketing telling the right story? getty
17.02.2022NFTs are the new crypto wild west — artists and brands with big pockets are the only ones who can afford to fight backNike has filed a lawsuit against StockX for selling non-fungible tokens (NFTs) with its branding without prior permission. Lawsuits from big wigs like Nike are piling up in the NFT ecosystem. The hope is that regulation will arm smaller art...
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