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https://www.newmarketsadvisors.com/
New Markets Advisors
TrustedLast activity: 07.01.2026
Active
New Markets Advisors helps companies create new sources of growth in rapidly changing environments. We help clients to:
- Develop innovative strategies
- Spot new opportunities
- Assess potential markets
- Develop detailed ideas
- Commercialize new concepts
- Build innovation capabilities
- Establish corporate incubators or strategic marketing functions
New Markets' staff includes top strategy consultants, highly experienced market researchers, and entrepreneurs. We integrate their perspectives in ways that traditional consulting firms, operating in distinct silos, are not equipped to do. We ground our approaches in rigorous methods based on leading academic and field research, and we publish findings in outlets such as Forbes, Harvard Business Review, and the Financial Times. Through our disciplined approach to a traditionally undisciplined field, New Markets creates predictability in project outcomes and sustained business success for our clients. Leadership of the company worked closely with Harvard Business School Professor Clayton Christensen – rated the world’s top management thinker – to build consulting practices based on his research into disruptive innovation, branching out to form New Markets in 2009. A book by our Managing Director was named one of the five Best Business Books of 2011. We work with a wide range of firms – venture-backed start-ups, aggressive mid-market firms, and global leaders including Nestle, Siemens, Boston Scientific, and many more.
Follow us on Twitter at @newmktsadvisors, and get updates on our latest book, Costovation, on Twitter at @Costovation
- Develop innovative strategies
- Spot new opportunities
- Assess potential markets
- Develop detailed ideas
- Commercialize new concepts
- Build innovation capabilities
- Establish corporate incubators or strategic marketing functions
New Markets' staff includes top strategy consultants, highly experienced market researchers, and entrepreneurs. We integrate their perspectives in ways that traditional consulting firms, operating in distinct silos, are not equipped to do. We ground our approaches in rigorous methods based on leading academic and field research, and we publish findings in outlets such as Forbes, Harvard Business Review, and the Financial Times. Through our disciplined approach to a traditionally undisciplined field, New Markets creates predictability in project outcomes and sustained business success for our clients. Leadership of the company worked closely with Harvard Business School Professor Clayton Christensen – rated the world’s top management thinker – to build consulting practices based on his research into disruptive innovation, branching out to form New Markets in 2009. A book by our Managing Director was named one of the five Best Business Books of 2011. We work with a wide range of firms – venture-backed start-ups, aggressive mid-market firms, and global leaders including Nestle, Siemens, Boston Scientific, and many more.
Follow us on Twitter at @newmktsadvisors, and get updates on our latest book, Costovation, on Twitter at @Costovation
Overview
Location
United States, Massachusetts, Boston
Employees
11-50
Founded date
2009
Mentions in press and media 11
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Feb 16, 2023 | Disruptive Innovation And ChatGPT – Three Lessons From The Smartphone’s Emergence | As the leader of one of the world’s first smartphone development projects, and having consulted for six years with Harvard Prof. Clayton Christensen as he translated his theory of disruptive innovation into recommendations for firms, I’ve s... |
| Dec 19, 2022 | Three Ways To Achieve Disruptive Innovation Through Costovation | About twenty-five years ago, Harvard Business School Professor Clayton Christensen coined the term “disruptive innovation.” I worked with Clay for many years building his consulting practice, and I can tell you that he had no idea the conce... |
| Nov 28, 2022 | How The Jobs Atlas Makes Jobs To Be Done Actionable | Nearly two decades ago, I had the good fortune to be working with Clayton Christensen, the Harvard Business School professor who originated major concepts like disruptive innovation and “skate to where the puck is going.” He had just publis... |
| Nov 9, 2022 | How Costovation Fits Into A Cost-Reduction Initiative | With both inflation and recession fears high, many companies are embarking on cost-reduction initiatives. Moreover, the dislocations of the pandemic have changed many customer needs and buying patterns. So much flux may be unnerving but act... |
| Apr 21, 2021 | Three Steps B2B Companies Can Take To Transform Commercialization | getty |
| Jan 26, 2021 | After Covid-19, How Does Innovation Change? | We are all innovators now. |
| May 31, 2020 | How To Select Colleges By Understanding Your Kid’s Jobs To Be Done | As school ends about now, many families – including mine – find the topic of college choices coming up. Kids feel pressure to get into their top school, of course. But even if they can achieve that goal, and they can afford the attendance, ... |
| May 27, 2020 | How A Local Business Got On The Front Foot During COVID | You might not think of an auto body shop as a hotbed of business innovation – but you’d be quite mistaken. Consider the story of one small chain that shows how businesses can go on offense during the coronavirus pandemic, seizing the initia... |
| Apr 30, 2020 | The Great Reboot—Six Ways That Business Inertia Breaks Now | As parts of the economy begin to open after COVID’s first wave, the term “restart” is often heard. But it is a fictional premise, given that much of the economy has irrevocably changed. Rather than restarting, we are rebooting. For many ind... |
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FAQ about New Markets Advisors
When was New Markets Advisors founded?
New Markets Advisors was founded in 2009.
What has the press written about New Markets Advisors?
Parsers VC has collected 11 articles mentioning New Markets Advisors, among them “Disruptive Innovation And ChatGPT – Three Lessons From The Smartphone’s Emergence” (Feb 16, 2023) and “Three Ways To Achieve Disruptive Innovation Through Costovation” (Dec 19, 2022).
Is New Markets Advisors still active?
Yes, New Markets Advisors is active; its latest activity on Parsers VC dates from Jan 7, 2026.